Frase vs Topical Map AI (2026): which should you pick?

Pick Frase if

• Fits if you want articles drafted and published with little work on your part
• Works for agencies running content for up to 10 client sites on Scale at $239 a month

Look elsewhere if

• Tight if you publish a lot, as Starter stops at 10 articles a month with no overage option
• Pricey if you need a team, since 3 seats means Professional at $103 a month, and extra seats are $29 each
• Not for you if you need white-label reports or a client portal, which are Enterprise only
• Watch out: reporting history is current only on Starter, 3 months on Professional and 12 on Scale
• Too light for watching many pages on Starter, which tracks 10 pages for decay and 50 AI prompts

Pick Topical Map AI if

• Fits if you're starting a niche site and want a content plan built from one topic
• Works for someone who already pays OpenAI and wants maps without spending credits

Look elsewhere if

• Not for you if you want to try it first, since there's no free plan or trial
• Skip it if you already have a keyword list to cluster, as it can't import one
• Pricey if you need the API, team seats or white-label exports, which start at $179 a month
• Watch out: keywords are AI-made, and many long-tail ones have no reported volume, so the list needs review
• Too light for rank tracking or site audits, which it doesn't do at all

Frase

• Starter stops at its monthly limits; overages are optional on Professional and Scale at $5 or $4 per extra article.
• Extra seats cost $29 a month each on Professional and Scale.
• Reporting history is current only on Starter, 3 months on Professional and 12 months on Scale.
• White-label reports and a branded client portal need the custom-priced Enterprise plan.

Topical Map AI

• There is no free plan or trial; a full refund is offered within 30 days if fewer than 10 credits were used.
• Keywords are generated by AI and checked against DataForSEO, so many have no volume and the list needs review.
• The REST API, team seats and white-label exports start at Enterprise, $179 a month.
• It does not track rankings, audit sites or import an existing keyword list.

Frase

Research and drafting

Frase studies the pages that rank for a topic, then drafts and optimizes an article with SEO and GEO scores and generated images.

Publishing agent

Push finished posts to WordPress, Webflow, Sanity or Wix, or let the agent publish on its own for content types you choose.

Content Guard

Watches 10 to 300 published pages for falling Google rank or traffic, writes a revision and republishes it once you approve.

AI Visibility

Monitors daily whether ChatGPT and Google AI cite you; Professional adds Perplexity and Scale adds Claude and Gemini.

FraseCMS

A hosted or headless CMS included free up to 100,000 page views a month; paid tiers at $19 or $99 a month add room and drop the badge.

MCP server, CLI and API

Run Frase from Claude, ChatGPT, Codex or Cursor, with 5,000 to 50,000 API, MCP and CLI requests a month by plan.

Topical Map AI

Topical maps from one topic

Enter a niche and AI generates hundreds of keywords grouped into topic clusters, with subtopics you can edit before the map is built.

Search data where it exists

Each keyword is looked up in DataForSEO for volume and difficulty; the vendor says most long-tail keywords have no reported volume.

Content briefs

Generate a content brief for any cluster inside the map, at 0.25 credits each.

Exports and white-label PDFs

Export maps as CSV, Google Docs, Excel or PDF depending on plan; Enterprise and Agency can brand PDF reports for clients.

Bring your own OpenAI key

Connect an OpenAI API key to create maps at no credit cost, paying OpenAI directly instead.

20+ languages

Maps can be generated in more than 20 languages, including Spanish, French, German, Japanese and Arabic, for 25+ countries.

Frase

• Starter$39

  per month, billed yearly ($49 billed monthly)

  1 seat, 1 site, 10 articles and 50 audit pages a month, 50 AI prompts in ChatGPT and Google AI, 10 pages watched for decay.

• Professional$103

  per month, billed yearly ($129 billed monthly)

  3 seats, 5 sites, 40 articles and 250 audit pages, 200 AI prompts adding Perplexity, content calendar and internal links.

• Scale$239

  per month, billed yearly ($299 billed monthly)

  5 seats, 10 domains, 100 articles and 1,000 audit pages, 500 prompts adding Claude and Gemini, client-ready reports.

• EnterpriseCustom

  Custom seats and limits, white-label reports, a client portal, SSO and an SLA, through sales.

Topical Map AI

• Basic$56

  per month for 25 credits, billed monthly

  About 25 maps a month (20 on annual billing), all 4 map types, CSV and Google Docs export. 1 credit is one standard map.

• Pro$104

  per month for 46 credits, billed monthly

  46 maps a month, 5 maps generated at once, and CSV, Excel and PDF export.

• Enterprise$179

  per month for 80 credits, billed monthly

  80 maps a month, 10 at once, all export formats, 3 team seats and the REST API at 100 requests a day.

• Agency$374

  per month for 139 credits, billed monthly

  139 maps a month, 20 at once, white-label exports, 5 team seats and the REST API at 200 requests a day.

• 1 Map$39

  one-time, for one map credit that never expires

  Buy maps without a plan or on top of one: 5 maps cost $149 and 20 maps $449.

Frase

• Annual discount

  Save 20% with yearly billing

  Frase's pricing page takes 20% off for yearly billing: Professional is $103 a month billed yearly instead of $129 month to month.

Topical Map AI

• Annual discount

  Save 17% with annual billing

  Topical Map AI's pricing lists annual billing at 17% less than monthly; the Basic plan includes 20 maps a month on annual instead of 25.