Fresha vs Phorest (2026): which should you pick?
As of Nov 13, 2026, we pick Fresha: it is second in our ranking of salon, spa and studio booking apps, and it grades higher too, 3.0 against 1.8.
Checked Oct 24, 2026 and Nov 12, 2026 · graded Oct 24, 2026 and Nov 12, 2026 by ToolGPA
Fresha grades higher on value for money, the free plan, features and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fresha
Salon and spa booking with a consumer marketplace for new clients
Free trial · from $19.95/mo
Which one is for you
Pick Fresha if
- Fits if you're a solo stylist or barber who wants a booking calendar for $19.95 a month
- Works for salons that want new clients from a booking marketplace and accept a fee on each one
Look elsewhere if
- Pricey if most new clients find you on Fresha's marketplace, since each costs a one-time 20% commission, at least $6
- Watch out: card fees are 2.79% + $0.20 online, 2.29% + $0.20 in person and 5.99% + $0.30 with Klarna, and terminals start at $139
- Tight if you text a lot: reminder texts past the free allowance are $0.02 each and marketing texts $0.08
- Pricey if you want loyalty ($59.95), Google review prompts ($14.95) or fuller reports ($9.95 a member), each a monthly add-on
- Skip it if you need more than a week to decide: the trial is 7 days and there's no free plan
Pick Phorest if
- Fits if you run a salon or medspa with three or more staff and want booking and client texts in one place
- Works for a salon that wants a desktop app at the front desk and a phone app for staff
Look elsewhere if
- Skip it if you want a posted price, as all four tiers are quote only
- Pricey if you send many texts, because Starter charges 5 cents each and the higher tiers cap free texts at 1,000, 5,000 and 27,000
- Watch out: two-way SMS, memberships and the branded app are included only at Elite
- Not for you if you work alone, as the pricing page says Starter is for 3 or more staff
How we grade them
| 3.0GPAFreshaVery good | 1.8GPAPhorestWeak | |
|---|---|---|
| Value for money | BIndependent is $19.95 a month for one bookable person, and Team $14.95 a member, so five people pay $74.75. That's inside the cheaper quarter of this category ($29.99 or less), but each new marketplace client costs a one-time 20% commission, at least $6. | CNo price is published. All four tiers are quote only, so cost cannot be compared with the $49.90 middle of the category. |
| Free plan and trial | CNo free plan, only a 7-day free trial that needs no credit card. A week is short to move a client list and a team across. | FNo free plan and no trial on record, so you pay before you use it. |
| Features | BCalendar and online booking with waitlists, group bookings and resources, deposits and no-show fees, retail stock, memberships, packages, shifts, timesheets, commissions and pay runs. That's the whole booking job, with loyalty and review prompts as add-ons. | CCalendar, point of sale, payments, automated SMS and email and a desktop app. Two-way SMS, memberships and the branded app are paid add-ons below Elite, which is a gap in the lower tiers. |
| Ease of use | AFresha rates 4.8 on the US App Store from 3,923 ratings, which puts it at A on our ease ladder. | CNo store rating on record. A salon has to set up its calendar, services and card reader first. |
| Platforms and integrations | BWeb, iPhone and Android, with booking from Facebook, Instagram and the Fresha app, plus Klarna, Google Analytics and Meta Pixel. No API on record and no desktop app. | BWeb, Windows, Mac, iPhone and Android apps, with four integrations listed. No open API is named. |
| Best for | low-cost booking for salons, barbers and spas | salon software with built-in texting |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fresha and Phorest. How we grade
Where they differ
- Fresha also covers email campaigns, shift scheduling and inventory.
- Phorest also covers reports and sMS marketing.
In commonWebiOSAndroidAppointment bookingReview collection
At a glance
| Fresha | Phorest | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $19.95 per month for one bookable team member (Independent) | Not published |
| Free plan | None | None |
| Free trial | 7-day free trial, no credit card required | None listed |
| Web | ||
| macOS | ||
| Windows | ||
| iOS | ||
| Android | ||
| Made by | Fresha.com SV Ltd | Phorest |
| Price read from | fresha.com | Not confirmed |
| Checked | Oct 24, 2026 | Nov 12, 2026 |
Worth knowing
Fresha
- Each new client who finds you through the Fresha marketplace costs a one-time 20% commission, with a minimum of $6.
- Card fees: 2.79% + $0.20 online, 2.29% + $0.20 in person, 3.30% + $0.20 keyed in, and 5.99% + $0.30 with Klarna. Terminals start at $139.
- Texts beyond the free allowance cost $0.02 each, marketing texts $0.08 each, and WhatsApp messages $0.04 to $0.11.
- Loyalty ($59.95), Google review prompts ($14.95) and richer reports ($9.95 a member) are monthly add-ons, mostly per location.
Phorest
- No prices are published: all four tiers are quote only, so cost cannot be compared up front.
- SMS allowances differ by tier: 1,000, 5,000 and 27,000 free a month on Grow, Complete Advantage and Elite, and 5 cents each on Starter.
- Two-way SMS, memberships and the branded app are included only at Elite; elsewhere they are paid add-ons.
- The pricing page says Starter is for salons and medspas with 3 or more staff.
Key features
Fresha
- Calendar and online booking
- Clients book through a direct link, Facebook, Instagram or the Fresha app, with waitlists, group bookings, processing times and resources handled on the calendar.
- Fresha marketplace
- Businesses are listed on Fresha's consumer marketplace. New clients found there cost a one-time 20% commission, at least $6; returning clients carry no fee.
- Point of sale and payments
- Take deposits and no-show fees, sell retail stock, gift cards, packages and memberships, and accept cards online, in person on a Fresha terminal or with Klarna.
- Team pay and scheduling
- Shift schedules, clock-in timesheets, commissions, tips, wages and pay runs, with service prices and durations set per team member.
- Reminders and marketing
- Email reminders are free and unlimited. Reminder texts beyond 100 a month (per member on Team) cost $0.02 each, and marketing emails beyond 50 cost $0.02 each.
- AI Concierge and add-ons
- Paid add-ons include an AI Concierge that answers messages ($29.95 a location) or calls and messages ($99.95), client loyalty, Google review prompts and a website.
Phorest
- Calendar and online booking
- An appointment calendar with a waiting list, 24/7 online booking, booking deposits, no-show charges and rooms or equipment linked to services.
- Point of sale and payments
- Appointment and retail checkout, stock management, cardless checkout and PhorestPay card payments with cashless tipping.
- Automated SMS and email
- Reminders, review requests and marketing messages. Higher tiers include a monthly SMS allowance; Starter pays 5 cents per SMS.
- Desktop and PhorestGo apps
- A Windows and macOS desktop app plus the PhorestGo mobile app for staff, with a manager view on the Grow tier and above.
- Branded client app
- An optional salon-branded iOS and Android app for booking and rebooking, included in the Elite tier and optional on lower tiers.
- AI tools
- An AI client cheat sheet that summarizes client history before a visit, and a Front Desk AI add-on for everyday client conversations.
Plans
Fresha
Independent$19.95
per month for 1 bookable team member
One calendar column, 100 free reminder messages and 50 free marketing emails a month, with email and chat support.
Team$14.95
per bookable team member / month
Several calendar columns and locations, commissions, timesheets and pay runs, with message allowances per member and phone support.
EnterpriseCustom
Quoted rates for high-volume businesses with more than 20 team members.
Phorest
Pricing could not be confirmed. See phorest.com.
Common questions
Which is cheaper, Fresha or Phorest?
As of Nov 12, 2026, Fresha starts at $19.95 per month for one bookable team member (Independent), and Phorest has no price we could confirm.
Which has a free plan, Fresha or Phorest?
As of Nov 12, 2026, neither Fresha nor Phorest has a free plan. Fresha has a free trial.
Which platforms do Fresha and Phorest run on?
As of Nov 12, 2026, only Phorest lists macOS and Windows apps. Both list a web app and iOS and Android apps. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.