GenSight.AI vs Profound (2026): which should you pick?

Pick GenSight.AI if

• Fits if you want to know why AI tools skip your brand, not how often
• Works for agencies that sell a GEO audit as a first piece of work

Look elsewhere if

• Skip it if you want prompts tracked daily, as it audits signals and its answer panel runs one query three times on Gemini
• Not for you if you need engines beyond ChatGPT, Gemini and Perplexity
• Pricey if you want to re-check after fixing things, as the $99 report has no refreshes and Premium is $199 a month
• Watch out: the FAQ says exported PDFs keep GenSight.AI branding, while the pricing section says agencies can resell under their own brand

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

GenSight.AI

• It audits signals rather than tracking many prompts daily; the answer panel uses a single query run three times on Gemini.
• Only ChatGPT, Gemini and Perplexity are named; other AI engines are not covered.
• ProductSight and Semantic Bridging need a subscription from Premium at $199 a month.
• The FAQ says exported PDFs keep GenSight.AI branding, while the pricing section says agencies can also resell audits under their own brand.

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

GenSight.AI

35-signal brand audit

Scores Foundational (11 points), Entity Resolution (28), Technical and RAG (37) and Authority and Citation (24) signals, mostly checked against the live site.

Verified competitor leaderboard

Audits rivals with the same signals, then compares the brand pillar by pillar with the competitor directly ahead.

Roadmap with schema

Gives fixes tagged for engineering, content, PR or comms, with estimated score impact and JSON-LD schema ready to paste.

ProductSight

Audits single products on 7 signals for discoverability, comprehension and competitive position, and names the rival products AI picks instead.

Semantic Bridging

Runs the same audit against a category, niche, demographic or region the brand does not serve yet, ranked against brands AI already recommends there.

AI Traffic

Reads CDN edge logs to show which AI crawlers visit, what they fetch, sitemap coverage and whether each bot follows robots.txt.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

GenSight.AI

• One-time audit$99

  one-time, for a single report

  The full 35-signal audit for one brand, with competitor leaderboard, roadmap, JSON-LD schema, PDF and AI Traffic. No refreshes.

• Premium$199

  per month for 10 brand audits

  10 Semantic Bridges a month, ProductSight for 3 products with 3 refreshes each, score history and several brands in one portfolio.

• Agency$399

  per month for 35 brand audits

  35 bridges and 5 benchmark runs a month, ProductSight for 10 products, unlimited entities and priority support.

• Agency Pro$799

  per month for 100 brand audits

  100 bridges and 10 benchmark runs a month, ProductSight for 30 products with 5 refreshes each, and priority support.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.