Google Rich Results Test vs Schema App (2026): which should you pick?

Pick Google Rich Results Test if

• Fits if you're checking structured data before a page goes live
• Works for finding out why a rich result stopped showing for a page

Look elsewhere if

• Skip it if you need general schema.org checks, as it only knows Google's rich result types
• Not for you if the page is behind a login, firewall or robots.txt block, unless you paste the code or use a tunnel
• Watch out: passing the test doesn't mean Google will show the rich result, as it picks layouts per search
• Watch out: shared links and saved history last about 90 days, and anyone with the link can open them

Pick Schema App if

• Fits if you run an enterprise site with thousands of product, blog or location pages to mark up
• Makes sense if you want an outside team to manage your structured data rather than doing it in-house

Look elsewhere if

• Not for you if you want to see a price first, as every contract is a quote from a sales call
• Skip it if you want to try it, as there's no trial and contracts run at least 12 months
• Watch out: the platform isn't sold on its own to new customers, and an hour a month of paid support is part of every contract
• Pricey if a customer-facing chatbot calls its MCP server a lot, at $100 per 100,000 requests past the first 100,000 a month
• Watch out: there's a one-time strategy and setup fee on top, and Entity Hub is an add-on

Google Rich Results Test

• Checks only the rich result types Google Search supports; Google points to the Schema Markup Validator for general schema.org checks.
• Pages behind a firewall or login, or blocked by robots.txt, cannot be tested by URL; you need a tunnel or a code snippet.
• A passing test does not guarantee a rich result: Google says it chooses result layouts per search.
• Shared results links and saved test history last only about 90 days, and anyone with a bookmark can open it.

Schema App

• No prices are published: every contract is a custom quote, plus a one-time strategy and setup fee.
• Contracts run for at least 12 months, and there is no free trial.
• The platform is no longer sold on its own to new customers; at least 1 hour a month of paid support is part of every contract.
• Customer-facing chatbot use of the MCP server includes 100,000 requests a month, then costs $100 per 100,000; Entity Hub is an add-on.

Google Rich Results Test

Test a URL or a code snippet

Enter a public URL, or paste code and edit and rerun it as often as needed; JSON-LD, RDFa and Microdata are supported.

Rich result detection

Lists the rich result types found, such as Article, Breadcrumb, Event, Job posting, Product snippet, Recipe and Review snippet, with each item's errors and warnings.

Crawl checks

Reports whether Google could crawl and fetch the page, whether robots.txt allows it, and which page resources failed to load.

Search result preview

For some rich result types, shows how the result might look in Google Search on desktop and mobile.

Code explorer

Clicking an error opens the rendered source at the line in question.

Shareable results and history

Share a results link that anyone can open, and bookmark runs to keep a test history, each kept for about 90 days.

Schema App

Schema App Editor

Creates schema markup for individual pages by filling in forms, with no code to write, and manages it in one place.

Schema App Highlighter

Writes markup once for a page template, such as product, blog or location pages, and deploys it to thousands of matching pages and languages.

Deployment without IT

Pushes markup through plugins for Adobe Experience Manager, Drupal, WordPress and Shopify, a Cloudflare or Akamai function, or a tag manager.

Content knowledge graph

Links the entities in your markup to each other and to outside knowledge bases, and gathers them into an RDF knowledge graph you can reuse.

Schema Performance Analytics

Reports clicks, impressions and rich results from Search Console by page, query and markup template, without Search Console's 1,000-row export limit.

MCP server

Exposes the knowledge graph to AI tools such as ChatGPT, Gemini and Copilot Studio; use inside your own organization is included.

Google Rich Results Test

• Free$0

  URL and code tests for JSON-LD, RDFa and Microdata, smartphone or desktop crawler, previews and shareable results.

Schema App

Pricing could not be confirmed. See schemaapp.com.