Schema App vs WordLift (2026): which should you pick?

Pick Schema App if

• Fits if you run an enterprise site with thousands of product, blog or location pages to mark up
• Makes sense if you want an outside team to manage your structured data rather than doing it in-house

Look elsewhere if

• Not for you if you want to see a price first, as every contract is a quote from a sales call
• Skip it if you want to try it, as there's no trial and contracts run at least 12 months
• Watch out: the platform isn't sold on its own to new customers, and an hour a month of paid support is part of every contract
• Pricey if a customer-facing chatbot calls its MCP server a lot, at $100 per 100,000 requests past the first 100,000 a month
• Watch out: there's a one-time strategy and setup fee on top, and Entity Hub is an add-on

Pick WordLift if

• Fits if you want an outside SEO team to build and run your structured data
• Works for publishers on WordPress who want entities tagged as posts are written

Look elsewhere if

• Pricey if you're one person or a small business, at $879 a month even on yearly billing
• Not for you if you want to try it first, as there's no free trial and buying starts with a discovery call
• Watch out: Smart Credits expire each month, or each year on yearly billing, and extra ones come through your account manager
• Tight if your site has more than 2,500 URLs, which moves you to a custom Enterprise quote
• Skip it if you need the full open API, which comes only with Enterprise

Schema App

• No prices are published: every contract is a custom quote, plus a one-time strategy and setup fee.
• Contracts run for at least 12 months, and there is no free trial.
• The platform is no longer sold on its own to new customers; at least 1 hour a month of paid support is part of every contract.
• Customer-facing chatbot use of the MCP server includes 100,000 requests a month, then costs $100 per 100,000; Entity Hub is an add-on.

WordLift

• The cheapest published plan is Business+ at $879 a month billed yearly, bought after a discovery session; no free trial is offered on the pricing page.
• AI features use Smart Credits that expire at the end of each month, or each year on yearly billing; extra credits are bought from your account manager.
• Business+ covers 2,500 URLs; larger or more complex sites are quoted as Enterprise.
• The open API in full comes with Enterprise; the Resolve API is a separate beta product.

Schema App

Schema App Editor

Creates schema markup for individual pages by filling in forms, with no code to write, and manages it in one place.

Schema App Highlighter

Writes markup once for a page template, such as product, blog or location pages, and deploys it to thousands of matching pages and languages.

Deployment without IT

Pushes markup through plugins for Adobe Experience Manager, Drupal, WordPress and Shopify, a Cloudflare or Akamai function, or a tag manager.

Content knowledge graph

Links the entities in your markup to each other and to outside knowledge bases, and gathers them into an RDF knowledge graph you can reuse.

Schema Performance Analytics

Reports clicks, impressions and rich results from Search Console by page, query and markup template, without Search Console's 1,000-row export limit.

MCP server

Exposes the knowledge graph to AI tools such as ChatGPT, Gemini and Copilot Studio; use inside your own organization is included.

WordLift

Knowledge graph

Brings a site's content and data into one graph, links its entities to known identifiers such as Wikidata and keeps internal links between related pages.

Schema markup

Generates and publishes structured data from the graph to improve the chance of rich results and of being read correctly by AI search.

AI content tools

Writes question-and-answer pairs and short product descriptions at scale, paid for with Smart Credits.

Internal link suggestions

Suggests internal links across the site, 60 suggestions per credit, to connect related pages and categories.

WordPress plugin

Reads posts as you write, finds people, places and other entities in 32 languages and adds markup, images and links without coding.

Resolve entity API

A public beta API that links names in any text to known IDs, with 1,000 free requests a month and no card needed.

Schema App

Pricing could not be confirmed. See schemaapp.com.

WordLift

• Business+$879

  per month, billed yearly ($1,100 billed monthly)

  All AI tools plus a dedicated project manager and strategy sessions; 2,500 URLs and a monthly allowance of Smart Credits. Starts with a discovery call.

• EnterpriseCustom

  A bespoke build with custom knowledge graph and API integrations, full access to the open API and dedicated onboarding.

Schema App

No public discounts listed.

WordLift

• Annual discount

  Save 20% with yearly billing

  WordLift's pricing page marks yearly billing as a 20% saving: Business+ is $879 a month billed yearly instead of $1,100 billed monthly.