Schema App vs Schema.dev (2026): which should you pick?
As of Oct 23, 2026, Schema.dev grades higher than Schema App: 2.8 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Schema App grades higher on features and platforms. Schema.dev grades higher on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Schema App if
- Fits if you run an enterprise site with thousands of product, blog or location pages to mark up
- Makes sense if you want an outside team to manage your structured data rather than doing it in-house
Look elsewhere if
- Not for you if you want to see a price first, as every contract is a quote from a sales call
- Skip it if you want to try it, as there's no trial and contracts run at least 12 months
- Watch out: the platform isn't sold on its own to new customers, and an hour a month of paid support is part of every contract
- Pricey if a customer-facing chatbot calls its MCP server a lot, at $100 per 100,000 requests past the first 100,000 a month
- Watch out: there's a one-time strategy and setup fee on top, and Entity Hub is an add-on
Pick Schema.dev if
- Fits if you mark up a handful of pages and can paste JSON-LD into your CMS
- Works for checking what structured data a page already has
Look elsewhere if
- Skip it if you don't use Chrome, as it's a Chrome extension only
- Too light for whole sites, as markup is built page by page and the Deployer isn't out
- Watch out: the extension's latest version, 0.80.1, is from March 2025, and the site's newest blog posts are from 2020
- Tight if you want the Schema Tester or its API, which sit in a beta behind a sign-up
- Not for you if you want the markup added for you, as you copy and paste it yourself
How we grade them
| 1.8GPASchema AppWeak | 2.8GPASchema.devGood | |
|---|---|---|
| Value for money | CNo price is published: every contract is a custom quote given on a sales call, plus a one-time strategy and setup fee. With nothing to compare, it sits at the ordinary grade. | AFree, from seoClarity, with no paid plan: the Schema Builder extension, its built-in tester and the Schema Tester beta. Anyone can install it. |
| Free plan and trial | FNothing free. There's no trial, and contracts run for at least 12 months. | AEverything is free, with no plan to upgrade to. The Schema Tester and its API need a beta sign-up. |
| Features | CAn Editor for single pages, a Highlighter that marks up whole templates, deployment through AEM, Drupal, WordPress, Shopify, Cloudflare, Akamai or a tag manager, a knowledge graph, Search Console analytics and an MCP server. It does schema fully, but that's a smaller job. | DOne narrow job: a form per schema type that outputs JSON-LD for a single page, with error and warning checks. No deployment and no templates for many pages, and the Deployer that would add them is still coming soon. |
| Ease of use | CNo rating on record. A customer success manager does much of the work, but there's a strategy and setup phase before markup goes live, and Search Console to connect. | BNo rating on record. You install the extension, open a page and fill the form by clicking elements, with required and recommended fields marked. Nothing to connect. |
| Platforms and integrations | BWeb only, with plugins and functions for AEM, Drupal, WordPress, Shopify, Cloudflare, Akamai and Google Tag Manager, plus Search Console and an MCP server. No desktop or phone app. | CA Chrome extension only, with no integrations. There's no plugin that adds the markup to your site for you. |
| Best for | managed schema markup across big websites | building JSON-LD for one page, free |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Schema App and Schema.dev. How we grade
Where they differ
- Schema App also covers reports and AI search visibility.
- Schema.dev also covers no-code.
In commonSchema markup
At a glance
| Schema App | Schema.dev | |
|---|---|---|
| Pricing | Paid | Free |
| Starts at | Not published | Free |
| Free plan | None | Everything is free: the Schema Builder extension with its built-in tester, and the Schema Tester interface and API, which are in beta. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Hunch Manifest Inc | seoClarity Labs |
| Price read from | Not confirmed | schema.dev |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Schema App
- No prices are published: every contract is a custom quote, plus a one-time strategy and setup fee.
- Contracts run for at least 12 months, and there is no free trial.
- The platform is no longer sold on its own to new customers; at least 1 hour a month of paid support is part of every contract.
- Customer-facing chatbot use of the MCP server includes 100,000 requests a month, then costs $100 per 100,000; Entity Hub is an add-on.
Schema.dev
- It works only as a Chrome extension; there is no plugin that adds the markup to your site for you.
- The Schema Tester and its API are a beta behind a sign-up, and the Schema Deployer is still marked as coming soon.
- The extension's latest version, 0.80.1, dates from March 2025, and the site's newest blog posts are from 2020.
- Markup is built page by page; templates that cover many pages at once are planned for the unreleased Deployer.
Key features
Schema App
- Schema App Editor
- Creates schema markup for individual pages by filling in forms, with no code to write, and manages it in one place.
- Schema App Highlighter
- Writes markup once for a page template, such as product, blog or location pages, and deploys it to thousands of matching pages and languages.
- Deployment without IT
- Pushes markup through plugins for Adobe Experience Manager, Drupal, WordPress and Shopify, a Cloudflare or Akamai function, or a tag manager.
- Content knowledge graph
- Links the entities in your markup to each other and to outside knowledge bases, and gathers them into an RDF knowledge graph you can reuse.
- Schema Performance Analytics
- Reports clicks, impressions and rich results from Search Console by page, query and markup template, without Search Console's 1,000-row export limit.
- MCP server
- Exposes the knowledge graph to AI tools such as ChatGPT, Gemini and Copilot Studio; use inside your own organization is included.
Schema.dev
- Point-and-click builder
- A step-by-step form for each schema type, filled by clicking elements on the page or typing, with text transformations and custom values.
- Dozens of schema types
- Covers the types Google supports for rich results and more; the March 2025 update added vehicle listing markup.
- Required and recommended fields
- Guides you through the required, recommended and optional properties for each type, so less schema knowledge is needed.
- Detection and testing
- Finds structured data already on a page and tests generated markup, showing errors and warnings.
- JSON-LD output
- Produces formatted JSON-LD that you copy and paste into the page or your CMS.
Plans
Schema App
Pricing could not be confirmed. See schemaapp.com.
Schema.dev
Free$0
The Schema Builder extension for Chrome with built-in testing, plus the Schema Tester beta.
Common questions
Which is cheaper, Schema App or Schema.dev?
As of Oct 23, 2026, Schema App has no price we could confirm, and Schema.dev is free.
Which has a free plan, Schema App or Schema.dev?
As of Oct 23, 2026, only Schema.dev has a free plan. Schema App does not.
Which platforms do Schema App and Schema.dev run on?
As of Oct 23, 2026, only Schema App lists a web app and only Schema.dev lists a browser extension. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.