Schema.dev vs WordLift (2026): which should you pick?
As of Oct 23, 2026, Schema.dev grades higher than WordLift: 2.8 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Schema.dev grades higher on value for money, the free plan and ease of use. WordLift grades higher on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
WordLift
Knowledge graph, schema markup and AI content for search and AI
Which one is for you
Pick Schema.dev if
- Fits if you mark up a handful of pages and can paste JSON-LD into your CMS
- Works for checking what structured data a page already has
Look elsewhere if
- Skip it if you don't use Chrome, as it's a Chrome extension only
- Too light for whole sites, as markup is built page by page and the Deployer isn't out
- Watch out: the extension's latest version, 0.80.1, is from March 2025, and the site's newest blog posts are from 2020
- Tight if you want the Schema Tester or its API, which sit in a beta behind a sign-up
- Not for you if you want the markup added for you, as you copy and paste it yourself
Pick WordLift if
- Fits if you want an outside SEO team to build and run your structured data
- Works for publishers on WordPress who want entities tagged as posts are written
Look elsewhere if
- Pricey if you're one person or a small business, at $879 a month even on yearly billing
- Not for you if you want to try it first, as there's no free trial and buying starts with a discovery call
- Watch out: Smart Credits expire each month, or each year on yearly billing, and extra ones come through your account manager
- Tight if your site has more than 2,500 URLs, which moves you to a custom Enterprise quote
- Skip it if you need the full open API, which comes only with Enterprise
How we grade them
| 2.8GPASchema.devGood | 1.6GPAWordLiftWeak | |
|---|---|---|
| Value for money | AFree, from seoClarity, with no paid plan: the Schema Builder extension, its built-in tester and the Schema Tester beta. Anyone can install it. | DBusiness+ is $879 a month billed yearly ($1,100 monthly) for 2,500 URLs, with a project manager and strategy sessions included. That's far above this category's dearest tenth, which starts at $99; the managed service is what lifts it. |
| Free plan and trial | AEverything is free, with no plan to upgrade to. The Schema Tester and its API need a beta sign-up. | FNothing free on the pricing page: no free plan and no trial. The separate Resolve entity API, a beta, gives 1,000 free requests a month. |
| Features | DOne narrow job: a form per schema type that outputs JSON-LD for a single page, with error and warning checks. No deployment and no templates for many pages, and the Deployer that would add them is still coming soon. | CA knowledge graph linked to Wikidata, schema markup published from it, AI Q&A and product descriptions, internal link suggestions, and a WordPress plugin that tags entities in 32 languages. It does structured data fully, but that's a smaller job, and the AI tools are capped by credits. |
| Ease of use | BNo rating on record. You install the extension, open a page and fill the form by clicking elements, with required and recommended fields marked. Nothing to connect. | CNo rating on record. It starts with a discovery session and works through a project manager, and the AI features run on a monthly Smart Credit allowance you have to watch. |
| Platforms and integrations | CA Chrome extension only, with no integrations. There's no plugin that adds the markup to your site for you. | BWeb only, with a WordPress plugin, Wikidata, Databricks and GS1 Digital Link. The full open API comes only with Enterprise. No desktop or phone app. |
| Best for | building JSON-LD for one page, free | knowledge graphs with an SEO team attached |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Schema.dev and WordLift. How we grade
Price against what you get
Schema.dev has no paid plan and scores 2.0 out of 4 on features, ease of use and platforms. WordLift starts at $879 a month and scores 2.3.
WordLift scores higher, and starts $879 a month higher: the question is whether the extra is worth that to you. Of the other technical SEO tools on the chart, none scores higher than Schema.dev for less, and 9 score higher than WordLift for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Schema.dev also covers no-code.
- WordLift also covers rank tracking, AI search visibility, content optimization and internal linking.
At a glance
| Schema.dev | WordLift | |
|---|---|---|
| Pricing | Free | Paid |
| Starts at | Free | $879 per month, billed yearly ($1,100 billed monthly) |
| Free plan | Everything is free: the Schema Builder extension with its built-in tester, and the Schema Tester interface and API, which are in beta. | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | seoClarity Labs | WordLift srl |
| Price read from | schema.dev | wordlift.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Schema.dev
- It works only as a Chrome extension; there is no plugin that adds the markup to your site for you.
- The Schema Tester and its API are a beta behind a sign-up, and the Schema Deployer is still marked as coming soon.
- The extension's latest version, 0.80.1, dates from March 2025, and the site's newest blog posts are from 2020.
- Markup is built page by page; templates that cover many pages at once are planned for the unreleased Deployer.
WordLift
- The cheapest published plan is Business+ at $879 a month billed yearly, bought after a discovery session; no free trial is offered on the pricing page.
- AI features use Smart Credits that expire at the end of each month, or each year on yearly billing; extra credits are bought from your account manager.
- Business+ covers 2,500 URLs; larger or more complex sites are quoted as Enterprise.
- The open API in full comes with Enterprise; the Resolve API is a separate beta product.
Key features
Schema.dev
- Point-and-click builder
- A step-by-step form for each schema type, filled by clicking elements on the page or typing, with text transformations and custom values.
- Dozens of schema types
- Covers the types Google supports for rich results and more; the March 2025 update added vehicle listing markup.
- Required and recommended fields
- Guides you through the required, recommended and optional properties for each type, so less schema knowledge is needed.
- Detection and testing
- Finds structured data already on a page and tests generated markup, showing errors and warnings.
- JSON-LD output
- Produces formatted JSON-LD that you copy and paste into the page or your CMS.
WordLift
- Knowledge graph
- Brings a site's content and data into one graph, links its entities to known identifiers such as Wikidata and keeps internal links between related pages.
- Schema markup
- Generates and publishes structured data from the graph to improve the chance of rich results and of being read correctly by AI search.
- AI content tools
- Writes question-and-answer pairs and short product descriptions at scale, paid for with Smart Credits.
- Internal link suggestions
- Suggests internal links across the site, 60 suggestions per credit, to connect related pages and categories.
- WordPress plugin
- Reads posts as you write, finds people, places and other entities in 32 languages and adds markup, images and links without coding.
- Resolve entity API
- A public beta API that links names in any text to known IDs, with 1,000 free requests a month and no card needed.
Plans
Schema.dev
Free$0
The Schema Builder extension for Chrome with built-in testing, plus the Schema Tester beta.
WordLift
Business+$879
per month, billed yearly ($1,100 billed monthly)
All AI tools plus a dedicated project manager and strategy sessions; 2,500 URLs and a monthly allowance of Smart Credits. Starts with a discovery call.
EnterpriseCustom
A bespoke build with custom knowledge graph and API integrations, full access to the open API and dedicated onboarding.
Ways to pay less
Schema.dev
No public discounts listed.
WordLift
- Annual discount
Save 20% with yearly billing
WordLift's pricing page marks yearly billing as a 20% saving: Business+ is $879 a month billed yearly instead of $1,100 billed monthly.
Common questions
Which is cheaper, Schema.dev or WordLift?
As of Oct 23, 2026, Schema.dev is cheaper to start with: it is free, against $879 a month for WordLift. Schema.dev is free, and WordLift starts at $879 per month, billed yearly ($1,100 billed monthly).
Which has a free plan, Schema.dev or WordLift?
As of Oct 23, 2026, only Schema.dev has a free plan. WordLift does not.
Which platforms do Schema.dev and WordLift run on?
As of Oct 23, 2026, only Schema.dev lists a browser extension and only WordLift lists a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.