Gooten vs Printway (2026): which should you pick?

Pick Gooten if

• Fits if you have steady order volume and want more account support as yearly spend grows
• Works for developers sending orders from a custom site or app through the API

Look elsewhere if

• Skip it if you want to see product prices before you sign up, as the public catalog pages list none
• Not for you if you'd rather one company print everything in its own plants, as partner printers do the work
• Tight if you're small, as the extra support in VIM tiers depends on yearly spend
• Skip it if you sell on Wix, Squarespace or Amazon, which aren't on its integration list
• Watch out: the Shopify app is published by OrderMesh Inc., and charges are billed apart from your Shopify invoice

Pick Printway if

• Fits if you want print-on-demand with no subscription and factories in several regions
• Works for sellers who ship to the EU and need a local factory

Look elsewhere if

• Skip it if you want a published price list, as there is no pricing page
• Not for you if you need store plugins, as none are listed
• Watch out: customers may pay an extra customs fee of 8-22 euros in some countries
• Watch out: some products made in Vietnam need a customer phone or email, and EU buyers may need an IOSS code

Gooten

• You pay the production cost and shipping for each order, and Gooten's public catalog pages do not list product prices.
• Printing is done by partner decorators in Gooten's network rather than in Gooten's own plants.
• Gooten's Shopify app is published by OrderMesh Inc., and its charges are billed separately from the Shopify invoice.
• Higher VIM tiers depend on a yearly spend with Gooten rather than a fee.

Printway

• The product counts differ between pages (300+ on the home page, 500+ and 1,000+ SKUs on About).
• Some products made in the Vietnam factory require a customer phone or email, and EU buyers may need an IOSS code.
• Customers may pay an extra customs fee of 8-22 euros in some countries, per its FAQ.
• There is no pricing page; item costs are in the catalog.

Gooten

Global fulfillment network

Orders are routed to vetted decorators in Gooten's network, chosen by location to cut shipping costs; Gooten states a service level of under 3 days.

Store integrations

Apps for Shopify, Etsy, TikTok Shop, WooCommerce and BigCommerce, plus Order Desk, manual uploads and Customily for personalized products.

Gooten API

A custom API for sending orders from your own site, a mobile app or other software, for brands that do not use a standard store platform.

Catalog

525+ products, including Bella + Canvas, Champion and C2 Sport apparel, kids' clothing, hats, stickers, canvas wall art and phone cases.

VIM loyalty program

Very Important Merchant tiers, from Insider to Elite, unlock consultations, custom holiday cut-off dates and performance reports as yearly spend grows.

Private labels

Products can carry your own labels, and the catalog supports customization for personalized orders.

Printway

Global production

The site lists production in Vietnam, the United States, the United Kingdom, Australia, Europe and China.

Catalog

Over 300 products on the home page, with 1,000+ SKUs per the About page.

Order entry

Enter orders manually or upload a CSV; email, phone and fax orders are not accepted.

Custom branding

Custom labels and cards are offered; packaging carries no Printway branding by default.

Amazon FBA and B2B

The About page lists Amazon FBA/FBM and bulk order services.

Gooten

• Free$0

  No monthly fee. Orders are charged at the product's production cost plus shipping, billed by Gooten outside your Shopify invoice.

Printway

• Free$0

  No subscription stated; the FAQ says refunds go back to the seller's Printway wallet.