GrowByData vs Profound (2026): which should you pick?

Pick GrowByData if

• Fits if you're a large retailer and need AI and search visibility split by US metro area
• Works for brands that track competitor ads, shopping prices and reseller pricing next to AI answers

Look elsewhere if

• Not for you if you're a small business, as it's built and sold for enterprises through an engagement team
• Skip it if you want a price or a trial before talking to sales, as neither is offered
• Skip it if Claude matters to you, as it isn't among the engines named
• Watch out: no integrations or API are listed, and it's web only

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

GrowByData

• No prices are published; plans are arranged through sales calls and audits.
• It is built for enterprise brands, retailers and agencies, with a dedicated engagement team rather than self-serve sign-up.
• The engines named are ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode; Claude is not mentioned.

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

GrowByData

LLM Intelligence

Tracks how often a brand appears, is cited and is described positively or negatively in AI answers, with share of voice trends against competitors.

Citation diagnostics

Shows which domains and URLs the AI engines rely on when they mention a brand or its competitors.

Market segmentation

Filters AI visibility by US metro area, business line or buyer intent, and compares sentiment and citations by region and model.

Google SERP tracking

Paid, organic, AI Overview and other SERP features down to country, metro area, city or zip code, with saved screenshots of each results page.

Ad and shopping monitoring

Monitors Google Shopping, search ads and ChatGPT ads, with competitor pricing and promotion data.

Brand defense

Flags minimum advertised price violations, affiliate fraud and trademark issues across retail channels.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

GrowByData

Pricing could not be confirmed. See growbydata.com.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.