Kajabi vs Thinkific
We give Kajabi a 2.0 GPA and Thinkific a 2.4, out of 4.0. Thinkific grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Kajabi
All-in-one platform for selling courses, coaching and communities
Thinkific
Course, community and membership platform for experts and academies
How we grade them
| 2.0GPAKajabiFair | 2.4GPAThinkificFair | |
|---|---|---|
| Value for money | DBasic is $143 a month billed yearly, and Kajabi takes no share of sales through Kajabi Payments, whose 2.9% + 30 cents is card processing. So $2,000 of sales a month costs $143, right where this category's dearest tenth starts. Use another processor and Basic adds 2%, another $40. | CBasic is $40 a month billed yearly with unlimited courses, and Thinkific takes no fee on sales through Thinkific Payments, whose 2.9% is card processing. So $2,000 of sales costs $40 a month, the middle of this category. Stripe or PayPal can add a gateway fee in some countries. |
| Free plan and trial | DNo free plan. The 14-day trial covers the whole platform, but it rolls into Growth at $249 a month unless you cancel, so it's the kind that bills you at the end. | CNo free plan, but a 30-day trial of the whole platform, as long as any in this category. The listing doesn't say it needs a card. |
| Features | BCourses with drip, assessments and cohorts, coaching, a community, unlimited emails, funnels and landing pages, upsells, affiliates, tax and paid newsletters. Nothing in the listing shows a gap in the job; Basic just stops at 5 products and 2,500 contacts. | BDrag-and-drop courses with quizzes and drip, a community with spaces and events, a site builder, email automation, checkout with order bumps and sales tax, and B2B group orders on Grow. Nothing in the listing shows a gap in the core job. |
| Ease of use | C4.34 from about 7,400 App Store ratings, mid-table for this category. And you're setting up a site, emails, funnels and a checkout before anything sells. | CNo App Store rating on record. It's drag-and-drop, but you're building a course, a site and a checkout, so there's some setting up before you sell. |
| Platforms and integrations | BWeb, iPhone and Android, with Stripe, PayPal, Zapier, Mailchimp, ActiveCampaign and a public API. No desktop app, which an A needs. An app in your own name is on Pro, or $199 a month extra. | BWeb, with Zoom, Stripe, PayPal, Zapier, HubSpot and Salesforce, and an API on Grow. Students get no app unless you buy the branded one for $199 a month. |
| Best for | running a whole course business from one account | a full course business with a long free trial |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kajabi and Thinkific. How we grade
Price against what you get
Kajabi starts at $143 a month and scores 2.7 out of 4 on features, ease of use and platforms. Thinkific starts at $40 a month and scores 2.7.
They score the same, and Thinkific starts $103 a month lower. Of the other course and community platforms on the chart, 3 score higher than Kajabi for less, and none scores higher than Thinkific for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Kajabi starts at $143 per month, billed annually ($179 billed monthly). Thinkific starts at $40 per month, billed annually ($54 billed monthly).
- Only Kajabi lists iOS and Android apps.
- Kajabi also covers marketing automation, email campaigns and paid newsletters.
- Thinkific also covers invoicing.
At a glance
| Kajabi | Thinkific | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $143 per month, billed annually ($179 billed monthly) | $40 per month, billed annually ($54 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial of the full platform; it rolls into the Growth monthly plan at $249 unless cancelled | 30-day free trial of the whole platform |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Kajabi | Thinkific |
| Price read from | kajabi.com | thinkific.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Kajabi
- Coaches and educators who want site, email, checkout and courses in one account
- Experts selling several kinds of product to the same audience
- Businesses that want their own branded app in the app stores
Thinkific
- Experts selling courses who want a long free trial before paying
- Academies selling seats to companies as well as to individuals
- Course businesses that already run a website elsewhere
Worth knowing
Kajabi
- No revenue share, but Kajabi Payments charges 2.7% to 2.9% plus $0.30 a sale in the US; using another processor (not PayPal) adds 0.5% to 2%.
- Basic stops at 5 products, 2,500 contacts and 2 admin users. Extra contacts cost $125 a month per block of 25,000.
- There is no free plan. The branded mobile app is only in Pro unless bought for $199 a month.
- Basic has no AI credits; Growth gets 500 and Pro 1,000, and 500 more cost $15 a month.
Thinkific
- There is no free plan; the 30-day trial is the only way to try it.
- Stripe and PayPal carry an extra Thinkific gateway fee in some countries that varies by plan; Thinkific Payments charges 2.9%.
- Basic, Start and Grow cap current students at 10,000, and Basic allows 1 admin and 5 digital downloads.
- SSO, SCORM and the AI teaching assistant are only in the Plus plan, which is priced through sales.
Key features
Kajabi
- Courses and coaching
- Courses with drip release, progress tracking, assessments and cohorts, plus coaching programs, memberships, podcasts and digital downloads.
- Communities
- Topic-based spaces with threaded posts, activity feeds and announcements, tied to product purchases. Basic and Growth include 1 community, Pro 3.
- Email, funnels and landing pages
- Unlimited marketing emails, landing pages and funnels on every plan, with broadcasts, sequences and automations triggered by what students do.
- Checkout and payments
- One-time prices, subscriptions and payment plans, coupons, order bumps, upsells, affiliate programs and automated tax calculation.
- Newsletters with paywalls
- Publish a newsletter from the same account and charge for it with paid subscriptions, premium issues or paywalled posts.
- Branded and Creator apps
- A mobile app with your own branding, included on Pro or $199 a month on other plans. A separate Creator app shows sales and contacts on a phone.
Thinkific
- Course builder
- Drag-and-drop courses with video, quizzes, drip schedules, discussions and compliance rules; assignments and certificates start on Start.
- Communities
- Standalone communities with topic spaces, live events and paid memberships: 1 community on Basic and Start, 3 on Grow.
- TCommerce checkout
- Thinkific Payments with order bumps, gifting, buy now pay later, payment plans, abandoned cart reminders and automated sales tax.
- Site builder and email
- Branded websites and landing pages on a custom domain, members-only pages, and email automation with pre-built sequences.
- B2B selling
- Grow adds group orders so companies can buy bulk seats, and invoicing to bill and collect from business buyers.
- Branded mobile app
- Your own iOS and Android app with push notifications, sold as a $199 a month add-on and included on some Plus contracts.
Plans
Kajabi
Basic$143
per month for up to 2,500 contacts, billed annually ($179 monthly)
5 products, 1 website, 1 community, 2 admin users, no AI credits. Kajabi Payments at 2.9% + $0.30 a sale; other processors add a 2% fee.
Growth$199
per month for up to 25,000 contacts, billed annually ($249 monthly)
50 products, 1 website, 1 community, 11 admin users, 500 AI credits. Kajabi Payments at 2.8% + $0.30; other processors add a 1% fee.
Pro$399
per month for up to 100,000 contacts, billed annually ($499 monthly)
Unlimited products, 3 websites, 3 communities, 26 admin users, 1,000 AI credits and the branded mobile app. Other processors add a 0.5% fee.
Thinkific
Basic$40
per month, billed annually ($54 billed monthly)
Unlimited courses, 1 community with 5 spaces, 5 digital downloads, 1 admin, 100 GB of video a month, coupons and order bumps.
Start$82
per month, billed annually ($109 billed monthly)
Live cohorts with Zoom, certificates, assignments, memberships, bundles, upsells, payment plans, an HTML and CSS editor, 2 admins.
Grow$164
per month, billed annually ($219 billed monthly)
No Thinkific branding, 3 communities, group orders and invoicing for B2B buyers, API and webhooks, phone support, 6 admins.
PlusCustom
AI teaching assistant, SSO, SCORM and learning paths, HubSpot and Salesforce integrations, 10,000+ user seats and a dedicated success team.
Ways to pay less
Kajabi
- Annual discount
Save 20% with annual billing
Kajabi's pricing page lists 20% off for annual billing: Basic $143 a month instead of $179, Growth $199 instead of $249, Pro $399 instead of $499.
Thinkific
- Annual discount
Save 25% with annual billing
Thinkific's pricing page lists 25% off for annual billing: Basic $40 a month instead of $54, Start $82 instead of $109, Grow $164 instead of $219.
