Hotmart review (2026): is it any good?
Sell courses and digital products for a cut of each sale
Hotmart report card
Good · out of 4.0 · graded Nov 13, 2026
Best for selling a course or digital product with no monthly fee
Hotmart lets you sell courses and digital products with no monthly fee and no product limit, but it takes a fee on every approved sale, quoted at 9.9% plus R$1. The fee, withdrawal charges and payout timing all depend on the currency of the sale.
Who Hotmart is for
- Fits if you want to sell a first course without paying a monthly fee
- Works for creators who want an affiliate programme built in
Who Hotmart is not for
- Pricey if you sell a lot, as the 9.9% plus R$1 fee is taken from every sale
- Watch out: the fee is quoted in Brazilian reais, so check the fees page for your currency
- Watch out: withdrawing earnings costs a fee, in reais a minimum of R$2.00 plus R$1.99
- Watch out: payout timing depends on the sale currency and the buyer's payment method
Why Hotmart gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyNo monthly or annual fee, but 9.9% plus R$1 comes off every approved sale up to five figures of revenue. A seller with steady income pays more than a flat plan would charge.
- BFree plan and trialA free account with no limit on products, and a platform fee only when something sells. One person can run on it.
- BFeaturesMembers area, checkout, affiliate programme, events and webinars, funnels, email automation and analytics. Nothing named in the listing is missing for selling a course.
- CEase of useNo store rating on record. You build the product, the members area and the checkout yourself.
- CPlatforms and integrationsWeb only on the listing, with no integrations on record.
What these grades rest on. Graded from this listing, whose facts were read from Hotmart's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/hotmart#review"><img src="https://toolgpa.com/badge/hotmart.svg" alt="Hotmart: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Hotmart stands among course and community platforms
Hotmart's GPA of 2.6 is higher than 35 of the 41 other course and community platforms we grade, and level with 2.
It stands best on value for money (B, above 35 of 41) and worst on platforms and integrations (C, above 0).
Hotmart has no paid plan.
On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 42 course and community platforms we grade, cut by the letter each got. Hotmart’s own letter is outlined.
- BValue for moneyAbove 35 of 41, level with 4
- BFree plan and trialAbove 35 of 41, level with 6
- BFeaturesAbove 27 of 41, level with 14
- CEase of useAbove 4 of 41, level with 34
- CPlatforms and integrationsAbove 0 of 41, level with 5
Price against what you get
Each dot is one of 39 course and community platforms. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Hotmart, or make your own?
Keep it
Hotmart is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 2.6 is higher than 35 of the 41 other course and community platforms we grade.
What you could make
- Online courses and digital downloads: an app builder makes these well.
What you could not
- Live video to hundreds of people at once.
- Email sent in volume that still reaches the inbox.
- A members' space with posts, chat and events that people keep coming back to.
- Every click and sale traced back to the right partner.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Hotmart’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Hotmart?
Hotmart is a platform for selling online courses, e-books, communities, events and other digital or physical products. It bundles a members area, checkout, payments in local currencies, an affiliate program, webinars, funnels and email automation. There is no subscription: the vendor takes a fee on each approved sale. It describes itself as Latin America's leader in this market.
Worth knowing
- The fee is quoted in Brazilian reais (9.9% + R$1 per sale) for revenue up to five figures; check the fees page for your currency.
- Withdrawing earnings costs a fee; in Brazilian reais the minimum is R$2.00 plus R$1.99.
- Payout timing depends on the sale currency and the buyer's payment method.
Key features
- Members area
- A customizable area for courses and other content, where you can also promote your other products to buyers.
- Checkout and payments
- Its own payment system with local payment methods and a checkout builder with order bumps, localized to the buyer's language and currency.
- Affiliate program
- Affiliates can promote your products, and Hotmart automates their payouts.
- Events and webinars
- Host webinars or online events and sell with one-click buying during them.
- Funnels and email automation
- Upsells and downsells, plus automated emails for abandoned carts and sales recovery.
- Co-creation and analytics
- Add partners to a product and split profits automatically, with sales reports and tracking pixels.
Hotmart pricing
As of Nov 12, 2026, Hotmart is free to use.
- Starts at
- Free
- Free plan
- No monthly or annual fee and no limit on products. Hotmart charges a fee on each approved sale; the home page gives 9.9% + R$1 for revenue up to five figures.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free account | $0 | No subscription. The fee is 9.9% + R$1 per approved sale for revenue up to five figures, and it falls as earnings rise. The page states the rate in Brazilian reais. |
Read from hotmart.com on Nov 12, 2026. Prices change, so confirm with Hotmart before you buy.
Hotmart alternatives
- Hotmart vs Kajabi
Free trial · from $143/mo
- Hotmart vs Teachable
Free trial · from $29/mo
- Hotmart vs Thinkific
Free trial · from $82/mo
- Hotmart vs Podia
Free trial · from $42/mo
- Hotmart vs Graphy
Free trial · from $49/mo
Common questions
Does Hotmart have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Hotmart is listed for Web.
Does Hotmart have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Hotmart is listed for Web.
Is Hotmart open source?
Hotmart is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.