Graphy vs Hotmart (2026): which should you pick?
As of Nov 13, 2026, Hotmart grades higher than Graphy: 2.6 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Graphy grades higher on platforms. Hotmart grades higher on value for money, the free plan and features. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Graphy
Course and membership platform with AI agents and branded apps
Which one is for you
Pick Graphy if
- Fits if you want an AI-built course site and live classes in one account
- Works for course businesses that want their own app in the stores, on Rise at $149 a month
Look elsewhere if
- Skip it if you want a community around your course, which isn't in the listing
- Tight if you stay on Launch, with 1 admin and 5,000 marketing emails a month
- Pricey if you want the AI agents or your own app, which start at $149 a month
- Watch out: the API, SSO and removing Graphy branding need Scale at $399 a month
- Watch out: there's no free plan, and the payment gateway still charges its own fees on 0% plans
Pick Hotmart if
- Fits if you want to sell a first course without paying a monthly fee
- Works for creators who want an affiliate programme built in
Look elsewhere if
- Pricey if you sell a lot, as the 9.9% plus R$1 fee is taken from every sale
- Watch out: the fee is quoted in Brazilian reais, so check the fees page for your currency
- Watch out: withdrawing earnings costs a fee, in reais a minimum of R$2.00 plus R$1.99
- Watch out: payout timing depends on the sale currency and the buyer's payment method
How we grade them
| 2.2GPAGraphyFair | 2.6GPAHotmartGood | |
|---|---|---|
| Value for money | CLaunch is $449 a year, about $37 a month, and US plans take 0% of sales, so $2,000 of sales costs $37 a month: the middle of this category. The payment gateway's own fee still applies. | BNo monthly or annual fee, but 9.9% plus R$1 comes off every approved sale up to five figures of revenue. A seller with steady income pays more than a flat plan would charge. |
| Free plan and trial | CNo free plan, but a 14-day free trial, and the listing doesn't say it needs a card. | BA free account with no limit on products, and a platform fee only when something sells. One person can run on it. |
| Features | CCourses with quizzes, assignments and certificates, memberships, coaching, downloads, live classes and webinars for up to 500, email campaigns, affiliates and an AI website builder. The gap: no community or discussion space in the listing. | BMembers area, checkout, affiliate programme, events and webinars, funnels, email automation and analytics. Nothing named in the listing is missing for selling a course. |
| Ease of use | CNo App Store rating on record. The AI website builder sets up your site from a description, but there's still a course and a store to build before anything sells. | CNo store rating on record. You build the product, the members area and the checkout yourself. |
| Platforms and integrations | BWeb, plus branded iPhone and Android apps from Rise up, with Stripe, Zoom, Mailchimp, Google Analytics, Tag Manager, Pabbly and Vimeo. API on Scale. No desktop app, which an A needs. | CWeb only on the listing, with no integrations on record. |
| Best for | a course site and branded app built for you | selling a course or digital product with no monthly fee |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Graphy and Hotmart. How we grade
Price against what you get
Graphy starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Hotmart has no paid plan and scores 2.3.
They score the same, and Hotmart starts $49 a month lower. Of the other course and community platforms on the chart, 7 score higher than Graphy for less, and none scores higher than Hotmart for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Graphy also covers email campaigns.
- Hotmart also covers marketing automation, community, affiliate tracking, digital downloads and webinars.
At a glance
| Graphy | Hotmart | |
|---|---|---|
| Pricing | Free trial | Free |
| Starts at | $49 per month, billed monthly | Free |
| Free plan | None | No monthly or annual fee and no limit on products. Hotmart charges a fee on each approved sale; the home page gives 9.9% + R$1 for revenue up to five figures. |
| Free trial | 14-day free trial | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Graphy Inc. | Launch Pad Technology, Services and Payments Ltd. |
| Price read from | graphy.com | hotmart.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Graphy
- There is no free plan. Launch at $49 a month stops at 10,000 contacts, 1 admin account and 5,000 marketing emails a month.
- AI agents, AI landing pages and the branded iOS and Android apps start on Rise at $149 a month.
- API access, SSO and removing Graphy branding need Scale at $399 a month.
- US plans list a 0% transaction fee, but the payment gateway (Stripe for international sales) charges its own fees.
Hotmart
- The fee is quoted in Brazilian reais (9.9% + R$1 per sale) for revenue up to five figures; check the fees page for your currency.
- Withdrawing earnings costs a fee; in Brazilian reais the minimum is R$2.00 plus R$1.99.
- Payout timing depends on the sale currency and the buyer's payment method.
Key features
Graphy
- Courses, memberships and downloads
- Self-paced or cohort courses with video, audio, documents, quizzes, assignments and certificates, plus memberships, coaching and digital products.
- AI website builder
- Describe the business and Graphy builds the website and pages, which can then be edited or given a template and a custom domain.
- AI agents and AI Avatar
- An AI Brain trained on your videos, PDFs and FAQs powers agents for sales, support and tutoring. The agents start on the Rise plan.
- Live classes and webinars
- Run scheduled live classes and webinars of up to 500 participants inside the platform, or connect your own Zoom license.
- Marketing tools
- Email campaign sequences, promo codes, affiliate tracking, refer-and-earn, blogs and country-specific pricing are built in.
- Branded mobile apps
- Learners get an app in your name; Rise and Scale include both Android and iOS versions.
Hotmart
- Members area
- A customizable area for courses and other content, where you can also promote your other products to buyers.
- Checkout and payments
- Its own payment system with local payment methods and a checkout builder with order bumps, localized to the buyer's language and currency.
- Affiliate program
- Affiliates can promote your products, and Hotmart automates their payouts.
- Events and webinars
- Host webinars or online events and sell with one-click buying during them.
- Funnels and email automation
- Upsells and downsells, plus automated emails for abandoned carts and sales recovery.
- Co-creation and analytics
- Add partners to a product and split profits automatically, with sales reports and tracking pixels.
Plans
Graphy
Launch$49
per month for up to 10,000 contacts, billed monthly
AI website builder, unlimited products, 1 admin, 5,000 marketing emails and 10,000 live class minutes a month. 0% transaction fee.
Rise$149
per month for up to 25,000 contacts, billed monthly
AI agents for sales, support and tutoring, AI landing pages, branded Android and iOS apps, 10 admins and 10,000 marketing emails a month.
Scale$399
per month for up to 100,000 contacts, billed monthly
Advanced DRM, 25 admins, 50,000 marketing emails a month, API and SSO, Graphy branding removed, migration help and priority support.
Hotmart
Free account$0
No subscription. The fee is 9.9% + R$1 per approved sale for revenue up to five figures, and it falls as earnings rise. The page states the rate in Brazilian reais.
Ways to pay less
Graphy
- Annual discount
Save 25% with annual billing
The pricing page's Annual toggle shows $449 a year for Launch, $1,349 for Rise and $3,599 for Scale, which its FAQ calls 25% off monthly billing.
Hotmart
No public discounts listed.
Common questions
Which is cheaper, Graphy or Hotmart?
As of Nov 12, 2026, Hotmart is cheaper to start with: it is free, against $49 a month for Graphy. Graphy starts at $49 per month, billed monthly, and Hotmart is free.
Which has a free plan, Graphy or Hotmart?
As of Nov 12, 2026, only Hotmart has a free plan. Graphy does not, though it has a free trial.
Which platforms do Graphy and Hotmart run on?
As of Nov 12, 2026, only Graphy lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.