Hotmart vs Teachable (2026): which should you pick?
As of Nov 13, 2026, Hotmart grades higher than Teachable: 2.6 against 2.4 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Hotmart grades higher on value for money, the free plan and features. Teachable grades higher on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Teachable
Online course, coaching and membership platform with its own checkout
Which one is for you
Pick Hotmart if
- Fits if you want to sell a first course without paying a monthly fee
- Works for creators who want an affiliate programme built in
Look elsewhere if
- Pricey if you sell a lot, as the 9.9% plus R$1 fee is taken from every sale
- Watch out: the fee is quoted in Brazilian reais, so check the fees page for your currency
- Watch out: withdrawing earnings costs a fee, in reais a minimum of R$2.00 plus R$1.99
- Watch out: payout timing depends on the sale currency and the buyer's payment method
Pick Teachable if
- Fits if your students are in many countries and you don't want to deal with VAT yourself
- Works for schools whose students learn on their phones, with apps on every plan
Look elsewhere if
- Skip it if an active community is the point, since it's a student community on Builder at most
- Tight if you want certificates or a second admin, which need Growth at $139 a month
- Pricey if you stay on Starter once sales pick up, as 7.5% of every sale goes to Teachable
- Watch out: products are capped at 5, 10 and 50 by plan
- Watch out: there's no free plan, only a 7-day trial and a 30-day money-back guarantee
How we grade them
| 2.6GPAHotmartGood | 2.4GPATeachableFair | |
|---|---|---|
| Value for money | BNo monthly or annual fee, but 9.9% plus R$1 comes off every approved sale up to five figures of revenue. A seller with steady income pays more than a flat plan would charge. | CStarter is $29 a month billed yearly, but its 7.5% fee adds $150 on $2,000 of sales, making $179. Builder at $69 takes no fee with Teachable Payments, so $69 a month is what you'd pay: above this category's dearer quarter ($59), well short of its dearest tenth. |
| Free plan and trial | BA free account with no limit on products, and a platform fee only when something sells. One person can run on it. | CNo free plan. There's a 7-day free trial, and the listing doesn't say it needs a card, then a 30-day money-back guarantee once you've paid. |
| Features | BMembers area, checkout, affiliate programme, events and webinars, funnels, email automation and analytics. Nothing named in the listing is missing for selling a course. | CCourses with drip, quizzes and graded short answers, coaching, downloads, memberships, upsells, cart recovery and email. The course job is covered; the gap is community, which is a student community on Builder rather than the spaces and events rivals offer. |
| Ease of use | CNo store rating on record. You build the product, the members area and the checkout yourself. | B4.62 from about 9,400 App Store ratings, a little under the 4.7 an A needs. The AI course starter drafts a curriculum, so you're not starting from a blank page. |
| Platforms and integrations | CWeb only on the listing, with no integrations on record. | BWeb, iPhone and Android for students, with Zapier and webhooks on every plan and a public API on Growth. No desktop app, which an A needs. |
| Best for | selling a course or digital product with no monthly fee | selling courses to students around the world |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hotmart and Teachable. How we grade
Price against what you get
Hotmart has no paid plan and scores 2.3 out of 4 on features, ease of use and platforms. Teachable starts at $29 a month and scores 2.7.
Teachable scores higher, and starts $29 a month higher: the question is whether the extra is worth that to you. Of the other course and community platforms on the chart, none scores higher than Hotmart for less, and none scores higher than Teachable for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hotmart also covers marketing automation, community, affiliate tracking, digital downloads and webinars.
- Teachable also covers email campaigns.
At a glance
| Hotmart | Teachable | |
|---|---|---|
| Pricing | Free | Free trial |
| Starts at | Free | $29 per month, billed annually ($39 billed monthly) |
| Free plan | No monthly or annual fee and no limit on products. Hotmart charges a fee on each approved sale; the home page gives 9.9% + R$1 for revenue up to five figures. | None |
| Free trial | None listed | 7-day free trial, plus a 30-day money-back guarantee |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Launch Pad Technology, Services and Payments Ltd. | Teachable, Inc. |
| Price read from | hotmart.com | teachable.com |
| Checked | Nov 12, 2026 | Oct 17, 2026 |
Worth knowing
Hotmart
- The fee is quoted in Brazilian reais (9.9% + R$1 per sale) for revenue up to five figures; check the fees page for your currency.
- Withdrawing earnings costs a fee; in Brazilian reais the minimum is R$2.00 plus R$1.99.
- Payout timing depends on the sale currency and the buyer's payment method.
Teachable
- Starter takes 7.5% of each sale on top of processing fees: 2.9% + 30 cents for US cards, 3.9% + 30 cents for international cards.
- There is no free plan, only a 7-day free trial and a 30-day money-back guarantee.
- Certificates, removing Teachable branding and more than 1 admin user all need Growth at $139 a month billed annually.
- Products are capped at 5, 10 and 50 by plan; memberships, bundles and drafts do not count.
Key features
Hotmart
- Members area
- A customizable area for courses and other content, where you can also promote your other products to buyers.
- Checkout and payments
- Its own payment system with local payment methods and a checkout builder with order bumps, localized to the buyer's language and currency.
- Affiliate program
- Affiliates can promote your products, and Hotmart automates their payouts.
- Events and webinars
- Host webinars or online events and sell with one-click buying during them.
- Funnels and email automation
- Upsells and downsells, plus automated emails for abandoned carts and sales recovery.
- Co-creation and analytics
- Add partners to a product and split profits automatically, with sales reports and tracking pixels.
Teachable
- Courses, coaching and downloads
- Video and text courses with drip content, auto-graded quizzes and short-answer assessments, plus 1:1 or group coaching, digital downloads and memberships.
- Teachable Payments
- Built-in checkout with 35+ local payment methods that collects and remits sales tax, VAT and GST in 45+ countries, with daily payouts.
- Sales tools
- Coupons, upsells, order bumps, bundles, abandoned cart emails and built-in email marketing. The affiliate program starts on Builder.
- AI course tools
- An AI course starter drafts a curriculum, a generator turns lessons into quizzes, and videos get subtitles translated into 70+ languages on Growth.
- Student apps
- Students reach their courses on the web or in Teachable's iOS and Android apps, which are included on every plan.
- Integrations and API
- Zapier and webhooks on every plan, and a public API on Growth with 10,000 requests a month.
Plans
Hotmart
Free account$0
No subscription. The fee is 9.9% + R$1 per approved sale for revenue up to five figures, and it falls as earnings rise. The page states the rate in Brazilian reais.
Teachable
Starter$29
per month, billed annually ($39 billed monthly)
5 products, 1 admin user, AI tools, student apps, upsells and cart recovery. Teachable takes a 7.5% transaction fee on each sale.
Builder$69
per month, billed annually ($89 billed monthly)
10 products, 1 admin user, no transaction fee with Teachable Payments, a student community, an affiliate program and real-time support.
Growth$139
per month, billed annually ($189 billed monthly)
50 products, 5 admin users, certificates, no Teachable branding, student imports, custom admin permissions, subtitles and translations.
CustomCustom
For high-volume schools: flexible product and admin seats, a sandbox school, a success manager, priority support and migration help.
Ways to pay less
Hotmart
No public discounts listed.
Teachable
- Annual discount
Save 22% with yearly billing
Teachable's pricing page says yearly billing saves 22%: Starter $29 a month instead of $39, Builder $69 instead of $89, Growth $139 instead of $189.
Common questions
Which is cheaper, Hotmart or Teachable?
As of Nov 12, 2026, Hotmart is cheaper to start with: it is free, against $29 a month for Teachable. Hotmart is free, and Teachable starts at $29 per month, billed annually ($39 billed monthly).
Which has a free plan, Hotmart or Teachable?
As of Nov 12, 2026, only Hotmart has a free plan. Teachable does not, though it has a free trial.
Which platforms do Hotmart and Teachable run on?
As of Nov 12, 2026, only Teachable lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.