Kartra
Marketing suite with funnels, email, courses and membership sites
Kartra report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for funnel-heavy course launches
Kartra is a marketing suite that also hosts courses: pages, funnels, checkouts, email and texts, calendars, a help desk and membership sites. Starter at $99 a month billed yearly takes no cut and unlocks unlimited courses. There's no community space in the listing, though, and automations wait for Growth at $189.
Who Kartra is for
- Great if your business runs on funnels, launches and email sequences
- Handy when you also want calendars, a help desk and texts in the same account
- Good for sellers moving several products through one funnel
Who Kartra is not for
- Skip it if you want a community around your course, which isn't in the listing
- Pricey if you stay on Essentials, with 5% of sales and only 1 product
- Tight if your list grows fast, since passing the contact limit moves you up a plan
Why Kartra gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyEssentials is $52 a month billed yearly, but it takes 5% of sales, $100 on $2,000, and allows 1 product. Starter at $99 takes no fee, so $99 a month is the real figure: above this category's dearer quarter ($59), short of its dearest tenth ($143).
- CFree plan and trialNo free plan. A 14-day trial of any plan is shown as a limited-time offer, and the listing doesn't say it needs a card; after that there's a 30-day money-back guarantee.
- CFeaturesPages, funnels, checkouts, courses and membership sites with video hosting, email and SMS, forms, calendars and AI copy. The gap is community: there's no discussion space for students anywhere in the listing.
- CEase of useNo App Store rating on record. It's a big suite with funnels and sequences to set up, and passing your contact limit moves you up a plan mid-cycle.
- BPlatforms and integrationsWeb, with Stripe, PayPal, Authorize.net, Braintree, Zapier, Twilio, Zoom and Google Calendar. API access is only on Professional at $429 a month, and no apps are listed.
What these grades rest on. Graded from this listing, whose facts were read from Kartra's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/kartra#review"><img src="https://toolgpa.com/badge/kartra.svg" alt="Kartra: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Kartra stands among course and community platforms
Kartra's GPA of 2.2 is higher than 4 of the 18 other course and community platforms we grade, and level with 3.
It stands best on platforms and integrations (B, above 0 of 18) and worst on features (C, above 0).
Its paid plans start at $52 a month, against a middle price of $41 for the category: 12 of the 17 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 19 course and community platforms we grade, cut by the letter each got. Kartra’s own letter is outlined.
- CValue for moneyAbove 3 of 18, level with 13
- CFree plan and trialAbove 3 of 18, level with 13
- CFeaturesAbove 0 of 18, level with 9
- CEase of useAbove 0 of 18, level with 15
- BPlatforms and integrationsAbove 0 of 18, level with 17
Price against what you get
Each dot is one of 19 course and community platforms. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Kartra, or make your own?
Keep it
To replace Kartra you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 11 of the 18 other course and community platforms grade higher. It costs $624 a year.
What you could make
- Online courses, forms, surveys and help desk: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Stripe, PayPal and Authorize.net among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Kartra’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Kartra?
Kartra is an all-in-one marketing suite for online businesses. Pages and websites, funnels, checkouts, email and SMS campaigns, forms, calendars and a help desk sit beside hosted courses and membership sites. Plans are set by contact count, and only the cheapest one takes a fee on sales.
Kartra is a paid product with a free trial, starting at $52 per month for up to 500 contacts, billed annually ($59 monthly). See every plan
Good for
- Marketers who want funnels, email and course hosting in one account
- Course sellers who also need a help desk and an affiliate program
- Businesses that sell several products through funnels
Worth knowing
- Essentials takes 5% of every sale and allows only 1 product, 1 course and 5 pages; higher plans take no fee.
- Passing a plan's contact limit moves the account up a tier automatically, with a mid-cycle charge.
- Automations, affiliates and the help desk start on Growth; API access is only on Professional.
- There are no add-ons for extra domains, languages or team members; more of any means a bigger plan.
Key features
- Pages, funnels and checkouts
- A drag-and-drop page and website builder, a funnel mapper, pre-built campaigns, and checkouts that take card and PayPal payments.
- Courses and membership sites
- Host courses and membership sites with Kartra's own video hosting. Essentials allows 1, Starter and above are unlimited.
- Email and SMS
- Broadcasts and automated sequences by email and text, unlimited from Starter. Automations that tag leads by behavior start on Growth.
- Forms, surveys and calendars
- A form builder on every plan, appointment calendars that sync with Google Calendar, Zoom and Google Meet, and surveys and quizzes on Growth.
- Affiliates and help desk
- Growth adds an affiliate program for partners and a customer support portal; Professional adds live chat to the help desk.
- Kartra AI
- Writes copy for pages, emails and texts: 30 uses on Essentials, 100 on Starter and 200 on Growth.
Kartra pricing
- Starts at
- $52 per month for up to 500 contacts, billed annually ($59 monthly)
- Free plan
- None
- Free trial
- 14-day free trial of any plan, shown as a limited-time offer; 30-day money-back guarantee
| Plan | Price | What you get |
|---|---|---|
| Essentials | $52per month for up to 500 contacts, billed annually ($59 monthly) | 10,000 emails and texts a month, 5 pages, 1 product, 1 membership or course, 30 Kartra AI uses, 1 domain. Kartra takes 5% of each sale. |
| Starter | $99per month for up to 2,500 contacts, billed annually ($119 monthly) | Unlimited email and SMS, pages, products, memberships and courses, video hosting, calendars, webinars, 5 team members. No transaction fee. |
| Growth | $189per month for up to 12,500 contacts, billed annually ($229 monthly) | The tier for 10,000 contacts. Adds automations, affiliates, surveys and quizzes, a help desk, funnel simulation, 10 team members, 3 domains. |
| Professional | $429per month for up to 25,000 contacts, billed annually ($549 monthly) | Everything in Growth, plus real-time funnel analytics, help desk live chat, API access and 5 custom domains. |
Read from kartra.com on Oct 17, 2026. Prices change, so confirm with Kartra before you buy.
Ways to pay less
- Annual discountSave up to 22% with yearly billing
Kartra's pricing page lists yearly billing at up to 22% off: Essentials $52 a month instead of $59, Starter $99 instead of $119, Growth $189 instead of $229.
Stated on kartra.com
Works with
Kartra alternatives
- Kartra vs systeme.io
Free plan · from $17/mo
- Kartra vs Kajabi
Free trial · from $143/mo
- Kartra vs Kit
Free plan · from $33/mo
- Kartra vs Simplero
Free trial · from $59/mo
- Kartra vs Podia
Free trial · from $42/mo
Common questions
Is Kartra free?
No, Kartra is a paid product, but you can try it first. 14-day free trial of any plan, shown as a limited-time offer; 30-day money-back guarantee.
How much does Kartra cost?
Kartra lists 4 plans. Essentials: $52 per month for up to 500 contacts, billed annually ($59 monthly). Starter: $99 per month for up to 2,500 contacts, billed annually ($119 monthly). Growth: $189 per month for up to 12,500 contacts, billed annually ($229 monthly). Professional: $429 per month for up to 25,000 contacts, billed annually ($549 monthly). Prices were read from kartra.com on Oct 17, 2026.
What platforms does Kartra work on?
Kartra is available on Web.
Does Kartra offer any discounts?
Kartra publicly lists the following: Save up to 22% with yearly billing.
Does Kartra have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Kartra is listed for Web.
Does Kartra have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Kartra is listed for Web.
Is Kartra open source?
Kartra is not described as open source on its own site, as read on Oct 17, 2026.
What does Kartra integrate with?
Kartra's listing names Stripe, PayPal, Authorize.net, Braintree, Zapier, Twilio, Zoom and Google Calendar. A listing names up to eight integrations, so it may connect to more.
Who makes Kartra?
Kartra is made by Kartra Inc.
What are the alternatives to Kartra?
The closest alternatives to Kartra in our directory are systeme.io, Kajabi, Kit, Simplero and Podia. Each one has a side-by-side comparison with Kartra.
How does Kartra compare with other course and community platforms?
Kartra's GPA of 2.2 is higher than 4 of the 18 other course and community platforms we grade, and level with 3. It stands best on platforms and integrations (B, above 0 of 18) and worst on features (C, above 0).
Is Kartra good value for money?
ToolGPA grades Kartra C for value for money. Its paid plans start at $52 a month, against a middle price of $41 for the category: 12 of the 17 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.
Could I make my own version of Kartra?
To replace Kartra you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 11 of the 18 other course and community platforms grade higher. It costs $624 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. It plugs into other products, Stripe, PayPal and Authorize.net among them. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.