Graphy vs Thinkific
We give Graphy a 2.2 GPA and Thinkific a 2.4, out of 4.0. Thinkific grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Graphy
Course and membership platform with AI agents and branded apps
Thinkific
Course, community and membership platform for experts and academies
How we grade them
| 2.2GPAGraphyFair | 2.4GPAThinkificFair | |
|---|---|---|
| Value for money | CLaunch is $449 a year, about $37 a month, and US plans take 0% of sales, so $2,000 of sales costs $37 a month: the middle of this category. The payment gateway's own fee still applies. | CBasic is $40 a month billed yearly with unlimited courses, and Thinkific takes no fee on sales through Thinkific Payments, whose 2.9% is card processing. So $2,000 of sales costs $40 a month, the middle of this category. Stripe or PayPal can add a gateway fee in some countries. |
| Free plan and trial | CNo free plan, but a 14-day free trial, and the listing doesn't say it needs a card. | CNo free plan, but a 30-day trial of the whole platform, as long as any in this category. The listing doesn't say it needs a card. |
| Features | CCourses with quizzes, assignments and certificates, memberships, coaching, downloads, live classes and webinars for up to 500, email campaigns, affiliates and an AI website builder. The gap: no community or discussion space in the listing. | BDrag-and-drop courses with quizzes and drip, a community with spaces and events, a site builder, email automation, checkout with order bumps and sales tax, and B2B group orders on Grow. Nothing in the listing shows a gap in the core job. |
| Ease of use | CNo App Store rating on record. The AI website builder sets up your site from a description, which helps, but there's still a course and a store to build. | CNo App Store rating on record. It's drag-and-drop, but you're building a course, a site and a checkout, so there's some setting up before you sell. |
| Platforms and integrations | BWeb, plus branded iPhone and Android apps from Rise up, with Stripe, Zoom, Mailchimp, Google Analytics, Tag Manager, Pabbly and Vimeo. API on Scale. No desktop app, which an A needs. | BWeb, with Zoom, Stripe, PayPal, Zapier, HubSpot and Salesforce, and an API on Grow. Students get no app unless you buy the branded one for $199 a month. |
| Best for | a course site and branded app built for you | a full course business with a long free trial |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Graphy and Thinkific. How we grade
Price against what you get
Graphy starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. Thinkific starts at $40 a month and scores 2.7.
Thinkific scores higher and starts $9 a month lower. Of the other course and community platforms on the chart, 6 score higher than Graphy for less, and none scores higher than Thinkific for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Graphy starts at $49 per month, billed monthly. Thinkific starts at $40 per month, billed annually ($54 billed monthly).
- Only Graphy lists iOS and Android apps.
- Graphy also covers email campaigns.
- Thinkific also covers invoicing and community.
At a glance
| Graphy | Thinkific | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $49 per month, billed monthly | $40 per month, billed annually ($54 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial | 30-day free trial of the whole platform |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Graphy Inc. | Thinkific |
| Price read from | graphy.com | thinkific.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Graphy
- Coaches and educators who want a site and course platform built for them
- Creators who want an AI assistant answering buyers and learners
- Course businesses that want their own app in the app stores
Thinkific
- Experts selling courses who want a long free trial before paying
- Academies selling seats to companies as well as to individuals
- Course businesses that already run a website elsewhere
Worth knowing
Graphy
- There is no free plan. Launch at $49 a month stops at 10,000 contacts, 1 admin account and 5,000 marketing emails a month.
- AI agents, AI landing pages and the branded iOS and Android apps start on Rise at $149 a month.
- API access, SSO and removing Graphy branding need Scale at $399 a month.
- US plans list a 0% transaction fee, but the payment gateway (Stripe for international sales) charges its own fees.
Thinkific
- There is no free plan; the 30-day trial is the only way to try it.
- Stripe and PayPal carry an extra Thinkific gateway fee in some countries that varies by plan; Thinkific Payments charges 2.9%.
- Basic, Start and Grow cap current students at 10,000, and Basic allows 1 admin and 5 digital downloads.
- SSO, SCORM and the AI teaching assistant are only in the Plus plan, which is priced through sales.
Key features
Graphy
- Courses, memberships and downloads
- Self-paced or cohort courses with video, audio, documents, quizzes, assignments and certificates, plus memberships, coaching and digital products.
- AI website builder
- Describe the business and Graphy builds the website and pages, which can then be edited or given a template and a custom domain.
- AI agents and AI Avatar
- An AI Brain trained on your videos, PDFs and FAQs powers agents for sales, support and tutoring. The agents start on the Rise plan.
- Live classes and webinars
- Run scheduled live classes and webinars of up to 500 participants inside the platform, or connect your own Zoom license.
- Marketing tools
- Email campaign sequences, promo codes, affiliate tracking, refer-and-earn, blogs and country-specific pricing are built in.
- Branded mobile apps
- Learners get an app in your name; Rise and Scale include both Android and iOS versions.
Thinkific
- Course builder
- Drag-and-drop courses with video, quizzes, drip schedules, discussions and compliance rules; assignments and certificates start on Start.
- Communities
- Standalone communities with topic spaces, live events and paid memberships: 1 community on Basic and Start, 3 on Grow.
- TCommerce checkout
- Thinkific Payments with order bumps, gifting, buy now pay later, payment plans, abandoned cart reminders and automated sales tax.
- Site builder and email
- Branded websites and landing pages on a custom domain, members-only pages, and email automation with pre-built sequences.
- B2B selling
- Grow adds group orders so companies can buy bulk seats, and invoicing to bill and collect from business buyers.
- Branded mobile app
- Your own iOS and Android app with push notifications, sold as a $199 a month add-on and included on some Plus contracts.
Plans
Graphy
Launch$49
per month for up to 10,000 contacts, billed monthly
AI website builder, unlimited products, 1 admin, 5,000 marketing emails and 10,000 live class minutes a month. 0% transaction fee.
Rise$149
per month for up to 25,000 contacts, billed monthly
AI agents for sales, support and tutoring, AI landing pages, branded Android and iOS apps, 10 admins and 10,000 marketing emails a month.
Scale$399
per month for up to 100,000 contacts, billed monthly
Advanced DRM, 25 admins, 50,000 marketing emails a month, API and SSO, Graphy branding removed, migration help and priority support.
Thinkific
Basic$40
per month, billed annually ($54 billed monthly)
Unlimited courses, 1 community with 5 spaces, 5 digital downloads, 1 admin, 100 GB of video a month, coupons and order bumps.
Start$82
per month, billed annually ($109 billed monthly)
Live cohorts with Zoom, certificates, assignments, memberships, bundles, upsells, payment plans, an HTML and CSS editor, 2 admins.
Grow$164
per month, billed annually ($219 billed monthly)
No Thinkific branding, 3 communities, group orders and invoicing for B2B buyers, API and webhooks, phone support, 6 admins.
PlusCustom
AI teaching assistant, SSO, SCORM and learning paths, HubSpot and Salesforce integrations, 10,000+ user seats and a dedicated success team.
Ways to pay less
Graphy
- Annual discount
Save 25% with annual billing
The pricing page's Annual toggle shows $449 a year for Launch, $1,349 for Rise and $3,599 for Scale, which its FAQ calls 25% off monthly billing.
Thinkific
- Annual discount
Save 25% with annual billing
Thinkific's pricing page lists 25% off for annual billing: Basic $40 a month instead of $54, Start $82 instead of $109, Grow $164 instead of $219.
