The Hotmart Insider’s Guide
Everything we know about Hotmart in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Hotmart
The Insider’s Guide
Sell courses and digital products for a cut of each sale
Every plan, grade, refund rule and rival among course and community platforms, read from Hotmart’s own pages.
Made by Launch Pad Technology, Services and Payments Ltd. · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Hotmart’s own pages, its app-store listings and our grades. Every fact in it is on Hotmart’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 35 of the 41 other course and community platforms we grade
Hotmart is a platform for selling online courses, e-books, communities, events and other digital or physical products. It bundles a members area, checkout, payments in local currencies, an affiliate program, webinars, funnels and email automation. There is no subscription: the vendor takes a fee on each approved sale. It describes itself as Latin America's leader in this market.
To get you started, here are 8 things to know about Hotmart, taken from its own pages and our grades.
You build the product, the members area and the checkout yourself.
- 1
Best for selling a course or digital product with no monthly fee
The fee, withdrawal charges and payout timing all depend on the currency of the sale.
- 2
It is free
Hotmart has no paid plan at all. No monthly or annual fee and no limit on products. Hotmart charges a fee on each approved sale; the home page gives 9.9% + R$1 for revenue up to five figures.
- 3
It runs on Web
Web.
- 4
Members area
A customizable area for courses and other content, where you can also promote your other products to buyers.
- 5
Checkout and payments
Its own payment system with local payment methods and a checkout builder with order bumps, localized to the buyer's language and currency.
- 6
Affiliate program
Affiliates can promote your products, and Hotmart automates their payouts.
- 7
A 2.6 GPA, above 35 of 41
That is against the other course and community platforms we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
Hotmart is free, so making your own would save you nothing.
Hotmart at a glance
- Pricing
- Free
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Launch Pad Technology, Services and Payments Ltd.
- Category
- Courses & Communities
- Our grade
- 2.6 GPA, good
The report card
Best for selling a course or digital product with no monthly fee
Hotmart lets you sell courses and digital products with no monthly fee and no product limit, but it takes a fee on every approved sale, quoted at 9.9% plus R$1. The fee, withdrawal charges and payout timing all depend on the currency of the sale.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | No monthly or annual fee, but 9.9% plus R$1 comes off every approved sale up to five figures of revenue. A seller with steady income pays more than a flat plan would charge. |
| Free plan and trial | B | A free account with no limit on products, and a platform fee only when something sells. One person can run on it. |
| Features | B | Members area, checkout, affiliate programme, events and webinars, funnels, email automation and analytics. Nothing named in the listing is missing for selling a course. |
| Ease of use | C | No store rating on record. You build the product, the members area and the checkout yourself. |
| Platforms and integrations | C | Web only on the listing, with no integrations on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Hotmart is for
- Fits if you want to sell a first course without paying a monthly fee
- Works for creators who want an affiliate programme built in
Who it is not for
- Pricey if you sell a lot, as the 9.9% plus R$1 fee is taken from every sale
- Watch out: the fee is quoted in Brazilian reais, so check the fees page for your currency
- Watch out: withdrawing earnings costs a fee, in reais a minimum of R$2.00 plus R$1.99
- Watch out: payout timing depends on the sale currency and the buyer's payment method
Good to know
Good for
- Creators who prefer a per-sale fee to a monthly bill
- Selling to buyers in Brazil and other Latin American countries
- Products promoted through a large affiliate network
Worth knowing
- The fee is quoted in Brazilian reais (9.9% + R$1 per sale) for revenue up to five figures; check the fees page for your currency.
- Withdrawing earnings costs a fee; in Brazilian reais the minimum is R$2.00 plus R$1.99.
- Payout timing depends on the sale currency and the buyer's payment method.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Free
No paid plan at all
Hotmart is free to use.
A seller with steady income pays more than a flat plan would charge.
Free account
$0
No subscription. The fee is 9.9% + R$1 per approved sale for revenue up to five figures, and it falls as earnings rise. The page states the rate in Brazilian reais.
The free plan
No monthly or annual fee and no limit on products. Hotmart charges a fee on each approved sale; the home page gives 9.9% + R$1 for revenue up to five figures.
Read from hotmart.com on Nov 12, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Sell courses and digital products for a cut of each sale. Here is what it does, as its own site describes it, and what it covers: marketing automation, online courses, community, affiliate tracking, digital downloads, webinars.
Members area, checkout, affiliate programme, events and webinars, funnels, email automation and analytics.
- Members area
- A customizable area for courses and other content, where you can also promote your other products to buyers.
- Checkout and payments
- Its own payment system with local payment methods and a checkout builder with order bumps, localized to the buyer's language and currency.
- Affiliate program
- Affiliates can promote your products, and Hotmart automates their payouts.
- Events and webinars
- Host webinars or online events and sell with one-click buying during them.
- Funnels and email automation
- Upsells and downsells, plus automated emails for abandoned carts and sales recovery.
- Co-creation and analytics
- Add partners to a product and split profits automatically, with sales reports and tracking pixels.
Where it runs
- Web
What it works with
Its own pages name no integrations.
Hotmart is made by Launch Pad Technology, Services and Payments Ltd.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
35/41
Other course and community platforms it is graded above
Hotmart's GPA of 2.6 is higher than 35 of the 41 other course and community platforms we grade, and level with 2.
It stands best on value for money (B, above 35 of 41) and worst on platforms and integrations (C, above 0).
Hotmart has no paid plan.
On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 42 course and community platforms we grade, cut by the letter each got. Hotmart’s own letter is outlined.
- BValue for moneyAbove 35 of 41
- BFree plan and trialAbove 35 of 41
- BFeaturesAbove 27 of 41
- CEase of useAbove 4 of 41
- CPlatforms and integrationsAbove 0 of 41
Price against what you get
Each dot is one of 39 course and community platforms. Further left costs less; higher up scores better on features, ease of use and platforms. Hotmart is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Hotmart is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 2.6 is higher than 35 of the 41 other course and community platforms we grade.
What you could make
- Online courses and digital downloads: an app builder makes these well.
What you could not
- Live video to hundreds of people at once.
- Email sent in volume that still reaches the inbox.
- A members' space with posts, chat and events that people keep coming back to.
- Every click and sale traced back to the right partner.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Hotmart’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Kajabi, Teachable, Thinkific, Podia and Graphy
The 5 tools Hotmart is most often weighed against, with where each one differs from it.
- 2.0GPA
Kajabi
Free trial · from $143/mo
All-in-one platform for selling courses, coaching and communities.
- Hotmart has a free plan. Kajabi does not, though it has a free trial.
- Only Kajabi lists iOS and Android apps.
- Hotmart also covers affiliate tracking, digital downloads and webinars.
- 2.4GPA
Teachable
Free trial · from $29/mo
Online course, coaching and membership platform with its own checkout.
- Hotmart has a free plan. Teachable does not, though it has a free trial.
- Only Teachable lists iOS and Android apps.
- Hotmart also covers marketing automation, community, affiliate tracking, digital downloads and webinars.
- 2.4GPA
Thinkific
Free trial · from $82/mo
Course, community and membership platform for experts and academies.
- Hotmart has a free plan. Thinkific does not, though it has a free trial.
- Hotmart also covers marketing automation, affiliate tracking, digital downloads and webinars.
- Thinkific also covers invoicing.
- 2.4GPA
Podia
Free trial · from $42/mo
Website, store, courses, community and email for creators in one place.
- Hotmart has a free plan. Podia does not, though it has a free trial.
- Hotmart also covers affiliate tracking, digital downloads and webinars.
- Podia also covers email campaigns.
- 2.2GPA
Graphy
Free trial · from $49/mo
Course and membership platform with AI agents and branded apps.
- Hotmart has a free plan. Graphy does not, though it has a free trial.
- Only Graphy lists iOS and Android apps.
- Hotmart also covers marketing automation, community, affiliate tracking, digital downloads and webinars.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Hotmart free?
Yes. Hotmart is free to use.
How much does Hotmart cost?
Hotmart lists one plan. Free account: $0.
What platforms does Hotmart work on?
Hotmart is available on Web.
Does Hotmart have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Hotmart is listed for Web.
Does Hotmart have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Hotmart is listed for Web.
Is Hotmart open source?
Hotmart is not described as open source on its own site, as read on Nov 12, 2026.
Who makes Hotmart?
Hotmart is made by Launch Pad Technology, Services and Payments Ltd.
What are the alternatives to Hotmart?
The closest alternatives to Hotmart in our directory are Kajabi, Teachable, Thinkific, Podia and Graphy.
How does Hotmart compare with other course and community platforms?
Hotmart's GPA of 2.6 is higher than 35 of the 41 other course and community platforms we grade, and level with 2.
Is Hotmart good value for money?
ToolGPA grades Hotmart B for value for money. Hotmart has no paid plan.
Could I make my own version of Hotmart?
Hotmart is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces.
Where this guide comes from
The prices, plans, platforms and features were read from Hotmart’s own pages on Nov 12, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Hotmart's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Launch Pad Technology, Services and Payments Ltd. Prices change, so check hotmart.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Hotmart, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/hotmart
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Hotmart: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/hotmart
Know someone choosing between course and community platforms?
Send them this guide: toolgpa.com/tools/hotmart/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded course and community platforms after Hotmart, each with an Insider's Guide of its own.
- Courses & Communities Insider's GuideEvery one of the 42 course and community platforms we grade, compared
- Circle Insider's GuideCommunity platform with courses, events, payments and branded apps2.8 GPA
- Fourthwall Insider's GuideCreator shop with merch, digital products and memberships2.8 GPA
- Simplero Insider's GuideAll-in-one platform for courses, community, email and coaching2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Hotmart’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Hotmart is a trademark of its owner, and this guide is not made, paid for or approved by Launch Pad Technology, Services and Payments Ltd. Prices and plans change: check hotmart.com before you buy.