Keyword Magic vs Ubersuggest (2026): which should you pick?
As of Oct 23, 2026, Ubersuggest grades higher than Keyword Magic: 2.4 against 2.2 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Keyword Magic grades higher on ease of use. Ubersuggest grades higher on value for money and platforms. They get the same grade on the free plan and features.
Price, platforms and features side by side. The table says where each price was read and when.
Keyword Magic
Keyword research with live SERP previews and AI content briefs
Ubersuggest
Low-cost SEO tool for keyword ideas, site audits and rank tracking
Which one is for you
Pick Keyword Magic if
- Fits if you research a few keywords a week and draft posts with an AI model
- Works for a solo blogger who wants volume and difficulty without a full SEO suite
Look elsewhere if
- Not for you if you work in a team, as accounts are for one person only
- Skip it if you want rank tracking, audits or backlinks, which the vendor says it doesn't do
- Tight if you stay free, at 5 actions a month, where one search, one SERP fetch or one brief is an action
- Watch out: refunds cover only the latest payment, and only if it was a mistake or no actions were used
- Watch out: it's web only with no integrations or API, so briefs are copied into your AI model by hand
Pick Ubersuggest if
- Fits if you do the SEO for your own small business site and want to spend about $16 a month
- Makes sense if you'd rather pay once than keep a subscription going
Look elsewhere if
- Skip it if you want daily rankings, as tracking and audits run weekly on every plan
- Not for you if you need an API, since outside access is only through MCP and the chat apps
- Tight if you run more than one site on Individual, which has 1 project and 125 tracked keywords
- Watch out: lifetime purchases are final and non-refundable, and the one-time trial covers monthly plans only
- Pricey if you add users, projects, keywords, AI prompts or credits, at $5 a month each; the free plan's limits aren't published
How we grade them
| 2.2GPAKeyword MagicFair | 2.4GPAUbersuggestFair | |
|---|---|---|
| Value for money | CPro is $15 a month for 200 actions, billed monthly, between this category's cheaper quarter and its middle. An action is a search, a live SERP fetch or a brief, under a fair-use policy. | BIndividual is $192 a year, $16 a month on yearly billing ($29 monthly), inside this category's cheapest quarter, for 1 project and 125 tracked keywords. Pay once and it's $290 for life, but lifetime purchases are final and non-refundable. |
| Free plan and trial | CThe free plan has every feature and needs no card, but only 5 actions a month. That's enough to see how it works and not much else. | CThere's a free account you can drop back to, but the pricing page doesn't list its limits. The 7-day trial is a one-off and covers the monthly plans only. |
| Features | CHundreds of related keywords per seed, with volume, difficulty, CPC, intent and trend in 170+ countries, a live top-10 fetch and AI briefs. The vendor's own FAQ says there's no rank tracking, site audit or backlink analysis. | CKeyword and content ideas, competitor and backlink research with 3 years of link history, site audits, rank tracking and AI checks in ChatGPT, Gemini and AI Overviews. The gap: rankings and audits update weekly on every plan. |
| Ease of use | BNo rating on record, but there's nothing to set up. Type a keyword, open one that looks good, and the brief is a paste away from ChatGPT, Claude or Gemini. | CNo rating on record. It's built for beginners, with a step-by-step SEO course and an AI Chat that answers questions about your reports, but there's still setup and a fair bit to learn. |
| Platforms and integrations | CWeb only, with no integrations or API. The briefs are made to paste into an AI model by hand. | BWeb plus a browser extension, linked to Search Console and WordPress, with apps for ChatGPT and Claude and an MCP server that also reaches Cursor. There's no API plan, and no desktop or phone app. |
| Best for | keyword research for people who write with AI | all-round SEO for one small site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keyword Magic and Ubersuggest. How we grade
Where they differ
- Ubersuggest also covers rank tracking, site audit and backlink analysis.
At a glance
| Keyword Magic | Ubersuggest | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $15 per month for 200 actions, billed monthly | $29 per month, billed monthly |
| Free plan | 5 actions a month with every feature, including AI content briefs, search history, bookmarks and CSV export. No card needed. | Free account that paid plans can be downgraded to at any time; its limits are not stated on the pricing page. |
| Free trial | None listed | One-time 7-day free trial of the monthly plans |
| Web | ||
| Browser extension | ||
| Made by | KeywordMagic.io | NP Digital |
| Price read from | keywordmagic.io | app.neilpatel.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Keyword Magic
- The free plan's 5 actions a month are enough to try it, not to work with it.
- There is no rank tracking, site audit or backlink analysis, as the vendor's own FAQ says.
- Accounts are for one person; team accounts are not supported.
- Refunds cover only the latest payment, and only if charged by mistake or before any actions were used.
Ubersuggest
- Rank tracking and site audits update weekly on every plan.
- There is no API plan; outside access is through the MCP server and the ChatGPT and Claude apps.
- Lifetime purchases are final and non-refundable; the free trial covers monthly plans only.
- More users, projects, tracked keywords, AI prompts or credits cost $5 a month for each add-on.
Key features
Keyword Magic
- Keyword expansion
- One seed keyword expands into hundreds of related phrases, questions and long-tail variations, ranked by opportunity.
- Volume, difficulty and intent
- Each keyword shows search volume, a difficulty score, competition, CPC, AI-detected intent and a 12-month volume trend.
- Live SERP preview
- Opening a keyword fetches the current Google top 10 for the chosen country, rather than a stored copy.
- AI content briefs
- Builds an outline, questions to answer, entities and the gaps the top 10 leave, bundled into one prompt for any AI writing model.
- 170+ countries
- Volumes and SERPs can be pulled for more than 170 countries and their languages.
Ubersuggest
- Keyword and content ideas
- Get 20,000 to 100,000 keyword suggestions a month by plan, with search intent, AI prompt ideas and content ideas from top pages.
- Competitor and backlink research
- Track 5 to 15 competitors, see their top pages and keywords, and browse backlinks with 3 years of link history.
- Site audit
- Crawl 1,000 to 10,000 pages a week per report for SEO errors, using Google Search Console data for more detail.
- Rank tracking
- Track 125 to 300 keywords per project with weekly updates and mobile rankings, in 20 locations on Individual and unlimited above.
- AI search visibility
- Check set prompts per brand in ChatGPT, Gemini and Google AI Overviews, monthly on Individual up to weekly on Enterprise.
- AI chat, MCP and apps
- Ask questions of your reports in AI Chat, or bring the data into ChatGPT, Claude or Cursor through apps and an MCP server.
Plans
Keyword Magic
Free$0
5 actions a month with every feature unlocked. An action is one keyword search, one live SERP fetch or one AI brief.
Pro$15
per month for 200 actions, billed monthly
The same features with 200 actions a month, under a fair-use policy. Opening a keyword already fetched does not count.
Ubersuggest
Free$0
Free account with limited access; the pricing page does not list its limits.
Individual$29
per month, billed monthly
1 project, 150 reports a day, 250 credits a month, 125 tracked keywords, 1,000-page weekly audits and 10 AI prompts checked monthly.
Business$49
per month, billed monthly
7 projects, 300 reports a day, 500 credits, 150 keywords per project, 5,000-page audits and 15 AI prompts checked every two weeks.
Enterprise$99
per month, billed monthly
15 projects, 900 reports a day, 1,000 credits, 300 keywords per project, 10,000-page audits and 20 AI prompts checked weekly.
Ways to pay less
Keyword Magic
No public discounts listed.
Ubersuggest
- Annual discount
Yearly billing from $192 a year
The pricing page's US price list has yearly plans at $192 for Individual, $326 for Business and $657 for Enterprise, against $29, $49 and $99 a month.
- Lifetime license
Lifetime access from $290, paid once
A single payment of $290 (Individual), $490 (Business) or $990 (Enterprise) buys lifetime access. The page shows lifetime first, under a countdown banner.
Common questions
Which is cheaper, Keyword Magic or Ubersuggest?
As of Oct 23, 2026, Keyword Magic is cheaper to start with: $15 a month, against $29 a month for Ubersuggest. Keyword Magic starts at $15 per month for 200 actions, billed monthly, and Ubersuggest starts at $29 per month, billed monthly.
Which has a free plan, Keyword Magic or Ubersuggest?
As of Oct 23, 2026, both Keyword Magic and Ubersuggest have a free plan.
Which platforms do Keyword Magic and Ubersuggest run on?
As of Oct 23, 2026, only Ubersuggest lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.