Keyword Magic vs kwrds.ai (2026): which should you pick?
As of Oct 23, 2026, kwrds.ai grades higher than Keyword Magic: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
kwrds.ai grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Keyword Magic
Keyword research with live SERP previews and AI content briefs
kwrds.ai
Keyword and People Also Ask research with AI answers and an API
Which one is for you
Pick Keyword Magic if
- Fits if you research a few keywords a week and draft posts with an AI model
- Works for a solo blogger who wants volume and difficulty without a full SEO suite
Look elsewhere if
- Not for you if you work in a team, as accounts are for one person only
- Skip it if you want rank tracking, audits or backlinks, which the vendor says it doesn't do
- Tight if you stay free, at 5 actions a month, where one search, one SERP fetch or one brief is an action
- Watch out: refunds cover only the latest payment, and only if it was a mistake or no actions were used
- Watch out: it's web only with no integrations or API, so briefs are copied into your AI model by hand
Pick kwrds.ai if
- Fits if you write FAQ sections and want the questions Google shows for a keyword
- Works for developers who want keyword and PAA data through an API, sold from $49 a month
Look elsewhere if
- Skip it if you want rank tracking or a site audit, as it only does research
- Tight if you research a lot, since the web plan stops at 1,500 queries a month and more means asking them
- Watch out: the free account shows only the first result, and the API is sold apart from the web plan
- Watch out: the pricing page contradicts itself on whether the web plan includes API access
- Pricey if you just need volumes, at $39 a month on yearly billing, and cancelling is done by email
How we grade them
| 2.2GPAKeyword MagicFair | 2.4GPAkwrds.aiFair | |
|---|---|---|
| Value for money | CPro is $15 a month for 200 actions, billed monthly, between this category's cheaper quarter and its middle. An action is a search, a live SERP fetch or a brief, under a fair-use policy. | CUI Full Access is $39 a month on yearly billing, $49 monthly, at the dear end of this category but under its dearest tenth. It's the only web plan: past 1,500 queries a month you have to ask kwrds.ai about higher limits. |
| Free plan and trial | CThe free plan has every feature and needs no card, but only 5 actions a month. That's enough to see how it works and not much else. | CA free account gets the top keyword and question lists and some free SEO tools, but its pricing FAQ says the tools show just the first result. Fine for a look. Paid plans have a 30-day money-back guarantee. |
| Features | CHundreds of related keywords per seed, with volume, difficulty, CPC, intent and trend in 170+ countries, a live top-10 fetch and AI briefs. The vendor's own FAQ says there's no rank tracking, site audit or backlink analysis. | CVolumes with history, CPC, intent and competition in 190+ countries, PAA questions with AI answers, suggestions from Google, YouTube, TikTok, Amazon and more, URL rankings and topic reports. But it's research only: no rank tracking or site audit. |
| Ease of use | BNo rating on record, but there's nothing to set up. Type a keyword, open one that looks good, and the brief is a paste away from ChatGPT, Claude or Gemini. | BNo rating on record, but there's nothing to connect or build: you type a keyword or a question and read the results. |
| Platforms and integrations | CWeb only, with no integrations or API. The briefs are made to paste into an AI model by hand. | BWeb only, with a JSON API and an MCP server for Claude Desktop and Cursor. The API is sold as separate plans from $49 a month, and the pricing page contradicts itself on whether the web plan includes it. |
| Best for | keyword research for people who write with AI | People Also Ask questions with AI answers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Keyword Magic and kwrds.ai. How we grade
Price against what you get
Keyword Magic starts at $15 a month and scores 2.3 out of 4 on features, ease of use and platforms. kwrds.ai starts at $39 a month and scores 2.7.
kwrds.ai scores higher, and starts $24 a month higher: the question is whether the extra is worth that to you. Of the other keyword research tools on the chart, 5 score higher than Keyword Magic for less, and 1 scores higher than kwrds.ai for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Keyword Magic | kwrds.ai | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $15 per month for 200 actions, billed monthly | $39 per month, billed annually ($49 billed monthly) |
| Free plan | 5 actions a month with every feature, including AI content briefs, search history, bookmarks and CSV export. No card needed. | Free account: top keyword and question lists, free SEO tools and keyword ideas without search volumes; the pricing FAQ says the tools show only the first result. One free API call per endpoint. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | KeywordMagic.io | KWRDS AI, Inc. |
| Price read from | keywordmagic.io | kwrds.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Keyword Magic
- The free plan's 5 actions a month are enough to try it, not to work with it.
- There is no rank tracking, site audit or backlink analysis, as the vendor's own FAQ says.
- Accounts are for one person; team accounts are not supported.
- Refunds cover only the latest payment, and only if charged by mistake or before any actions were used.
kwrds.ai
- The web plan has one price; going past its 1,500 queries a month means contacting kwrds.ai about higher limits.
- API plans are sold separately from the web plan, and the pricing page contradicts itself on whether the web plan includes API access.
- There is no rank tracking or site audit; it is a research tool only.
- Paid plans carry a 30-day money-back guarantee; cancelling is done by email.
Key features
Keyword Magic
- Keyword expansion
- One seed keyword expands into hundreds of related phrases, questions and long-tail variations, ranked by opportunity.
- Volume, difficulty and intent
- Each keyword shows search volume, a difficulty score, competition, CPC, AI-detected intent and a 12-month volume trend.
- Live SERP preview
- Opening a keyword fetches the current Google top 10 for the chosen country, rather than a stored copy.
- AI content briefs
- Builds an outline, questions to answer, entities and the gaps the top 10 leave, bundled into one prompt for any AI writing model.
- 170+ countries
- Volumes and SERPs can be pulled for more than 170 countries and their languages.
kwrds.ai
- Keyword research
- Keyword ideas from Google autosuggest plus AI, with search volume and its history, CPC, intent and a competition index, in 190+ countries and languages.
- People Also Ask questions
- Pull the questions Google shows for a keyword, in real time, and have AI write short FAQ answers or long answers for articles, with sources.
- Many suggestion sources
- The search box takes suggestions from Google, ChatGPT, YouTube, TikTok, Amazon, Reddit, Bing, Perplexity and about a dozen other sites.
- URL rankings and SERP data
- See the keywords a URL ranks for, and the ranking titles and URLs for any keyword.
- Topic research
- Enter a topic and AI builds an Excel report of related keywords, volumes, 12-month trends, CPC, difficulty and questions, in about 10 minutes.
- API and MCP
- A JSON API covers keyword research, PAA, search volume, SERP features, URL rankings and AI content, and can be connected to AI assistants through MCP.
Plans
Keyword Magic
Free$0
5 actions a month with every feature unlocked. An action is one keyword search, one live SERP fetch or one AI brief.
Pro$15
per month for 200 actions, billed monthly
The same features with 200 actions a month, under a fair-use policy. Opening a keyword already fetched does not count.
kwrds.ai
Free$0
Browse 1,000+ top keyword lists and top People Also Ask questions, use the free SEO tools, and preview the keyword tool.
UI Full Access$39
per month, billed annually ($49 billed monthly)
All tools in the web app with 1,500 queries a month and 500 AI research answers a month; the card says API access is included.
Starter API Access$49
per month for 600 API calls (20 a day)
Any API endpoint, including search volume, CPC, trends, competition, intent, SERP data and the AI keyword tool.
Full API Access$99
per month for 1,200 API calls (40 a day)
The same endpoints with twice the calls. Higher limits and enterprise terms are quoted by email.
Ways to pay less
Keyword Magic
No public discounts listed.
kwrds.ai
- Annual discount
Save 20% with annual billing
kwrds.ai's pricing page lists annual billing at 20% less: UI Full Access is $39 a month billed annually instead of $49 a month.
Common questions
Which is cheaper, Keyword Magic or kwrds.ai?
As of Oct 23, 2026, Keyword Magic is cheaper to start with: $15 a month, against $39 a month for kwrds.ai. Keyword Magic starts at $15 per month for 200 actions, billed monthly, and kwrds.ai starts at $39 per month, billed annually ($49 billed monthly).
Which has a free plan, Keyword Magic or kwrds.ai?
As of Oct 23, 2026, both Keyword Magic and kwrds.ai have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.