Keyword Hero review (2026): is the free plan enough?
Restores the keywords behind organic traffic in Google Analytics
Keyword Hero report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for seeing which Google searches lead to sales
Keyword Hero brings back the keywords Google Analytics hides as not provided: it matches your Search Console searches to visits, so you can see which keywords bring sign-ups and sales. Big is $8 a month on yearly billing. But it needs both Google products, the matches are statistical rather than Google's own data, the free plan keeps no history, and it won't find you a single new keyword.
Who Keyword Hero is for
- Fits if you want to know which searches end in a sale or sign-up, not only a visit
- Works for reporting brand and non-brand search growth to a boss or a client
Who Keyword Hero is not for
- Skip it if you're hunting for new keywords, since it only reads traffic you already get
- Not for you if you don't run Google Analytics 4 and Search Console
- Pricey if your site is big, as plans rise with sessions and 250,000 a month is $134 on yearly billing
- Watch out: keywords are matched statistically, not read from Google, and land in a separate Analytics property
- Tight if you want search intent or MCP, which start at Giant for $44 a month on yearly billing
Why Keyword Hero gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyBig is $8 a month on yearly billing ($9 monthly) for 10,000 organic sessions, inside the cheaper quarter of this category. It climbs with your traffic, though: 50,000 sessions is Giant at $44, and that's where search intent and the MCP server start.
- CFree plan and trialThe Little plan is free for good with no card, up to 2,000 organic sessions a month. But it keeps no history and tracks no key events, so seeing which keyword led to a sale, the whole point, needs Big.
- DFeaturesIt does one thing: match Search Console queries to Analytics sessions, 93% of them on average by its FAQ, plus AI assistant traffic and intent labels. It needs both Google products to work at all, and gives no keyword ideas, volumes or difficulty.
- CEase of useNo rating on record. You connect Google Analytics 4 and Search Console, and it writes the keywords to a separate Analytics property, so there's setup before you see anything.
- BPlatforms and integrationsWeb only, wired into Google Analytics, Search Console and BigQuery, with an MCP server from Giant so Claude, ChatGPT, Cursor or VS Code can ask for the numbers. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Keyword Hero's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/keyword-hero#review"><img src="https://toolgpa.com/badge/keyword-hero.svg" alt="Keyword Hero: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Keyword Hero stands among keyword research tools
Keyword Hero's GPA of 2.2 is higher than 12 of the 51 other keyword research tools we grade, and level with 10.
It stands best on value for money (B, above 27 of 51) and worst on features (D, above 0).
Its paid plans start at $8 a month, against a middle price of $18 for the category: 4 of the 35 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 52 keyword research tools we grade, cut by the letter each got. Keyword Hero’s own letter is outlined.
- BValue for moneyAbove 27 of 51, level with 9
- CFree plan and trialAbove 11 of 51, level with 29
- DFeaturesAbove 0 of 51, level with 5
- CEase of useAbove 0 of 51, level with 27
- BPlatforms and integrationsAbove 26 of 51, level with 25
Price against what you get
Each dot is one of 44 keyword research tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Keyword Hero, or make your own?
Keep it
To replace Keyword Hero you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 29 of the 51 other keyword research tools grade higher. It costs $96 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- A tracking script and a database that counts every visit.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- It plugs into other products, Google Analytics, Google Search Console and BigQuery among them.
What this rests on. Keyword Hero’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Keyword Hero?
Keyword Hero matches the keywords in Google Search Console to sessions in Google Analytics 4, so organic traffic, engagement and conversions can be read by keyword instead of showing as not provided. It also reports traffic from AI assistants such as ChatGPT and Perplexity, and an MCP server lets AI agents query the data. Plans are priced by organic sessions a month.
Worth knowing
- It needs Google Analytics 4 and Search Console, and writes its keywords to a separate Analytics property; the keywords are matched statistically, not read from Google.
- The free plan stops at 2,000 organic sessions a month and keeps no history.
- Search intent and MCP access start at Giant, $49 a month; the BigQuery table starts at Ultimate.
- Plans are priced by organic sessions a month; above 250,000 is a custom contract.
Key features
- Keywords restored in Analytics
- Matches Search Console queries to Google Analytics sessions, so sessions, bounce rate, page views and conversions show by keyword. The FAQ puts the average match at 93%.
- AI assistant traffic
- Shows how much traffic ChatGPT, Perplexity, Claude and Gemini send to the site, next to classic organic search.
- Search intent
- Labels keywords as transactional, commercial, navigational or informational, from the Giant plan up.
- Performance reports
- Compare keyword performance over time, and from Big up use custom segments and brand, device and country reports.
- MCP server
- From Giant up, AI clients such as Claude, ChatGPT, Cursor and VS Code can query sessions, conversions and revenue by keyword, page, country, device or intent.
- BigQuery export
- Ultimate and Ultimate Pro deliver the keyword data as a BigQuery table for your own analysis.
Keyword Hero pricing
As of Oct 23, 2026, Keyword Hero has a free plan, and paid plans start at $8 per month, billed annually ($9 billed monthly).
- Starts at
- $8 per month, billed annually ($9 billed monthly)
- Free plan
- Little plan, free for good: up to 2,000 organic sessions a month with keyword performance and comparison and the Google Analytics upload. No history or key-event tracking. No card needed.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Little | $0 | Up to 2,000 organic sessions a month, keyword performance and comparison, and the Google Analytics upload. |
| Big | $8per month for 10,000 sessions, billed annually ($9 billed monthly) | 1 key event, 1 month of history, custom segments, and brand, device and country reports. |
| Giant | $44per month for 50,000 sessions, billed annually ($49 billed monthly) | 3 key events, 6 months of history, keyword search intent and MCP server access. |
| Ultimate | $134per month for 250,000 sessions, billed annually ($149 billed monthly) | 10 key events, 16 months of history and keyword data as a BigQuery table. |
| Ultimate Pro | Custom | More than 250,000 sessions and 10 key events on a custom contract, with dedicated support. |
Read from keyword-hero.com on Oct 23, 2026. Prices change, so confirm with Keyword Hero before you buy.
Ways to pay less
- Annual discountSave 10% with annual billing
Keyword Hero's pricing page lists annual billing at 10% off: Big is $8 a month billed annually instead of $9, and Giant $44 instead of $49.
Stated on keyword-hero.com
Works with
Keyword Hero alternatives
- Keyword Hero vs Keyword Insights
Free trial · from $58/mo
- Keyword Hero vs SEOTesting
Free trial · from $50/mo
- Keyword Hero vs Google Analytics
Free plan
- Keyword Hero vs Semrush
Free plan · from $117.33/mo
Common questions
Does Keyword Hero have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Keyword Hero is listed for Web.
Does Keyword Hero have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Keyword Hero is listed for Web.
Is Keyword Hero open source?
Keyword Hero is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.