Pinterest Trends review (2026): is it any good?
Free view of what people search and save on Pinterest, by region
Pinterest Trends report card
Very good · out of 4.0 · graded Oct 23, 2026
Best for timing Pinterest content to what's rising
Pinterest Trends is Pinterest's free tool for seeing how searches and saves for a keyword moved over up to two years, by region, with demographics and some predictions. It shows a 0 to 100 index, not search counts, and covers Pinterest only. History stops at about two years, some features are in testing in certain regions, and there's no view inside the Pinterest app.
Who Pinterest Trends is for
- Fits if you plan Pins around the seasons and want to see when interest starts rising
- Works for a shop or advertiser checking which product categories are growing on Pinterest
Who Pinterest Trends is not for
- Skip it if your customers aren't on Pinterest, as that's all it covers
- Not for you if you need search counts, since it shows a 0 to 100 index
- Tight if you want long history, as it goes back about two years
- Watch out: audience trends need a large enough following, and a new business account must be made on a desktop
- Watch out: some features are in testing in certain regions only, and it doesn't open in the Pinterest app
Why Pinterest Trends gets a 3.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- AValue for moneyFree with a Pinterest business account, which costs nothing to set up. Keyword charts, comparisons, shopping trends and Moments are all included.
- AFree plan and trialNothing to pay and no cap on record. You need a free business account, and the trends for your own followers only appear once your following is large enough.
- CFeaturesKeyword charts, up to four keywords side by side, shopping trends, seasonal Moments and predictions. It does Pinterest trends fully, but it's Pinterest only, with about two years of history and some features still in testing in certain regions.
- BEase of useNo rating on record. If you already have a Pinterest business account, it's right there under Analyze performance. A new business account has to be set up on a desktop computer.
- CPlatforms and integrationsWeb only, in a desktop or mobile browser, as there's no view in the Pinterest app. It ties in with Pinterest Ads and nothing else.
What these grades rest on. Graded from this listing, whose facts were read from Pinterest's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/pinterest-trends#review"><img src="https://toolgpa.com/badge/pinterest-trends.svg" alt="Pinterest Trends: 3.0 GPA on ToolGPA" width="196" height="56"></a>Where Pinterest Trends stands among keyword research tools
Pinterest Trends's GPA of 3.0 is higher than 48 of the 51 other keyword research tools we grade, and level with 3.
It stands best on free plan and trial (A, above 45 of 51) and worst on platforms and integrations (C, above 0).
Pinterest Trends has no paid plan.
On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 52 keyword research tools we grade, cut by the letter each got. Pinterest Trends’s own letter is outlined.
- AValue for moneyAbove 37 of 51, level with 14
- AFree plan and trialAbove 45 of 51, level with 6
- CFeaturesAbove 6 of 51, level with 36
- BEase of useAbove 28 of 51, level with 23
- CPlatforms and integrationsAbove 0 of 51, level with 25
Price against what you get
Each dot is one of 44 keyword research tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Pinterest Trends, or make your own?
Keep it
Pinterest Trends is free, so making your own would save you nothing.
And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.0 is higher than 48 of the 51 other keyword research tools we grade.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- A library of papers and sources to search.
What this rests on. Pinterest Trends’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Pinterest Trends?
Pinterest Trends shows how searches and saves for keywords on Pinterest have moved over up to the last two years, by region, with seasonal patterns, demographics and predictions where available. It also lists trending product categories and seasonal Moments. It is part of a free Pinterest business account and is aimed at marketers and advertisers planning content and campaigns.
Worth knowing
- Covers Pinterest activity only, and charts show relative interest from 0 to 100 rather than search counts.
- History goes back about two years, and some features are in testing and available only in certain regions.
- Audience trends need a business account with a large enough audience, and new business accounts are created on a desktop computer.
- There is no in-app view: Pinterest says to open Trends in a desktop or mobile browser.
Key features
- Keyword trend charts
- Search a keyword to chart its Pinterest search interest over a chosen date range, indexed from 0 to 100, with weekly, monthly and yearly change.
- Compare up to four keywords
- Put up to four keywords on one graph, add related trends to the comparison, and see the age and gender mix and top Pins for each.
- Shopping trends
- Browse growing product categories filtered by vertical, age and gender, with performance history, predictions where available and related searches.
- Moments
- Seasonal and cultural events such as holidays, shown in phases as interest builds, peaks and cools, with guidance on campaign timing.
- Trends your audience loves
- Business accounts with a large enough following see the top trends among their engaged users and followers over the past 90 days, updated daily.
- Predictions and editors' picks
- A crystal-ball icon marks trends with predictions, and Pinterest's editors and analysts pick trends to highlight.
Pinterest Trends pricing
As of Oct 23, 2026, Pinterest Trends is free to use.
- Starts at
- Free
- Free plan
- Free with a Pinterest business account, which costs nothing to set up; Trends opens from the account's Analyze performance menu.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Search, save and shopping trends by region, keyword charts, comparisons and demographics, through a free business account. |
Read from help.pinterest.com on Oct 23, 2026. Prices change, so confirm with Pinterest Trends before you buy.
Works with
- Pinterest Ads
Pinterest Trends alternatives
- Pinterest Trends vs PinClicks
Free trial · from $29/mo
- Pinterest Trends vs Exploding Topics
Free plan · from $39/mo
- Pinterest Trends vs Treendly
Free plan · from $99/yr
- Pinterest Trends vs Glimpse
Free plan
Common questions
Does Pinterest Trends have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Pinterest Trends is listed for Web.
Does Pinterest Trends have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Pinterest Trends is listed for Web.
Is Pinterest Trends open source?
Pinterest Trends is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.