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The Pinterest Trends Insider’s Guide

Everything we know about Pinterest Trends in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPAOctober 2026

Pinterest Trends

The Insider’s Guide

Free view of what people search and save on Pinterest, by region

Every plan, grade, refund rule and rival among keyword research tools, read from Pinterest Trends’s own pages.

Made by Pinterest · checked Oct 23, 2026 · toolgpa.com

3.0GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Pinterest Trends’s own pages, its app-store listings and our grades. Every fact in it is on Pinterest Trends’s page too, where it is kept up to date. Checked Oct 23, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

3.0

GPA, above 48 of the 51 other keyword research tools we grade

Pinterest Trends shows how searches and saves for keywords on Pinterest have moved over up to the last two years, by region, with seasonal patterns, demographics and predictions where available. It also lists trending product categories and seasonal Moments. It is part of a free Pinterest business account and is aimed at marketers and advertisers planning content and campaigns.

To get you started, here are 8 things to know about Pinterest Trends, taken from its own pages and our grades.

If you already have a Pinterest business account, it's right there under Analyze performance.
From our grade for ease of use
  1. 1

    Best for timing Pinterest content to what's rising

    History stops at about two years, some features are in testing in certain regions, and there's no view inside the Pinterest app.

  2. 2

    It is free

    Pinterest Trends has no paid plan at all. Free with a Pinterest business account, which costs nothing to set up; Trends opens from the account's Analyze performance menu.

  3. 3

    It runs on Web

    Web.

  4. 4

    Keyword trend charts

    Search a keyword to chart its Pinterest search interest over a chosen date range, indexed from 0 to 100, with weekly, monthly and yearly change.

  5. 5

    Compare up to four keywords

    Put up to four keywords on one graph, add related trends to the comparison, and see the age and gender mix and top Pins for each.

  6. 6

    Shopping trends

    Browse growing product categories filtered by vertical, age and gender, with performance history, predictions where available and related searches.

  7. 7

    A 3.0 GPA, above 48 of 51

    That is against the other keyword research tools we grade, on value, the free plan, features, ease of use and platforms.

  8. 8

    Keep it

    Pinterest Trends is free, so making your own would save you nothing.

Pinterest Trends at a glance

Pricing
Free
Free plan
Yes
Free trial
None stated
Runs on
Web
Made by
Pinterest
Category
Keyword Research Tools
Our grade
3.0 GPA, very good

The report card

Best for timing Pinterest content to what's rising

Pinterest Trends is Pinterest's free tool for seeing how searches and saves for a keyword moved over up to two years, by region, with demographics and some predictions. It shows a 0 to 100 index, not search counts, and covers Pinterest only. History stops at about two years, some features are in testing in certain regions, and there's no view inside the Pinterest app.

ToolGPA report cardPinterest TrendsGraded Oct 23, 2026
SubjectGradeComment
Value for moneyAFree with a Pinterest business account, which costs nothing to set up. Keyword charts, comparisons, shopping trends and Moments are all included.
Free plan and trialANothing to pay and no cap on record. You need a free business account, and the trends for your own followers only appear once your following is large enough.
FeaturesCKeyword charts, up to four keywords side by side, shopping trends, seasonal Moments and predictions. It does Pinterest trends fully, but it's Pinterest only, with about two years of history and some features still in testing in certain regions.
Ease of useBNo rating on record. If you already have a Pinterest business account, it's right there under Analyze performance. A new business account has to be set up on a desktop computer.
Platforms and integrationsCWeb only, in a desktop or mobile browser, as there's no view in the Pinterest app. It ties in with Pinterest Ads and nothing else.
Grade point averageVery good, out of 4.03.0

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Pinterest Trends is for

  • Fits if you plan Pins around the seasons and want to see when interest starts rising
  • Works for a shop or advertiser checking which product categories are growing on Pinterest

Who it is not for

  • Skip it if your customers aren't on Pinterest, as that's all it covers
  • Not for you if you need search counts, since it shows a 0 to 100 index
  • Tight if you want long history, as it goes back about two years
  • Watch out: audience trends need a large enough following, and a new business account must be made on a desktop
  • Watch out: some features are in testing in certain regions only, and it doesn't open in the Pinterest app

Good to know

Good for

  • Pinterest marketers timing seasonal content and Pins
  • Shops checking which product categories are growing on Pinterest
  • Advertisers planning Pinterest campaigns around search demand

Worth knowing

  • Covers Pinterest activity only, and charts show relative interest from 0 to 100 rather than search counts.
  • History goes back about two years, and some features are in testing and available only in certain regions.
  • Audience trends need a business account with a large enough audience, and new business accounts are created on a desktop computer.
  • There is no in-app view: Pinterest says to open Trends in a desktop or mobile browser.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

Free

No paid plan at all

Pinterest Trends is free to use.

Free with a Pinterest business account, which costs nothing to set up.
From our grade for value for money

  • Free

    $0

    Search, save and shopping trends by region, keyword charts, comparisons and demographics, through a free business account.

The free plan

Free with a Pinterest business account, which costs nothing to set up; Trends opens from the account's Analyze performance menu.

Read from help.pinterest.com on Oct 23, 2026.

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

Free view of what people search and save on Pinterest, by region. Here is what it does, as its own site describes it, and what it covers: research, keyword research.

Keyword charts, up to four keywords side by side, shopping trends, seasonal Moments and predictions.
From our grade for features
Keyword trend charts
Search a keyword to chart its Pinterest search interest over a chosen date range, indexed from 0 to 100, with weekly, monthly and yearly change.
Compare up to four keywords
Put up to four keywords on one graph, add related trends to the comparison, and see the age and gender mix and top Pins for each.
Shopping trends
Browse growing product categories filtered by vertical, age and gender, with performance history, predictions where available and related searches.
Moments
Seasonal and cultural events such as holidays, shown in phases as interest builds, peaks and cools, with guidance on campaign timing.
Trends your audience loves
Business accounts with a large enough following see the top trends among their engaged users and followers over the past 90 days, updated daily.
Predictions and editors' picks
A crystal-ball icon marks trends with predictions, and Pinterest's editors and analysts pick trends to highlight.

Where it runs

  • Web

What it works with

  • Pinterest Ads

Pinterest Trends is made by Pinterest.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

48/51

Other keyword research tools it is graded above

Pinterest Trends's GPA of 3.0 is higher than 48 of the 51 other keyword research tools we grade, and level with 3.

It stands best on free plan and trial (A, above 45 of 51) and worst on platforms and integrations (C, above 0).

Pinterest Trends has no paid plan.

On features, ease of use and platforms it scores 2.3 out of 4, and no tool on the category's chart scores higher without costing more.

Each grade against the category

Every bar is all 52 keyword research tools we grade, cut by the letter each got. Pinterest Trends’s own letter is outlined.

  • AValue for moneyAbove 37 of 51
  • AFree plan and trialAbove 45 of 51
  • CFeaturesAbove 6 of 51
  • BEase of useAbove 28 of 51
  • CPlatforms and integrationsAbove 0 of 51

Price against what you get

Each dot is one of 44 keyword research tools. Further left costs less; higher up scores better on features, ease of use and platforms. Pinterest Trends is the marked dot.

D1.0C2.0B3.0A4.0Free$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessPinterest TrendsAluraYandex Wordstat

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

Pinterest Trends is free, so making your own would save you nothing.

And it is not the kind of software a weekend replaces. It is one of the better ones too: its GPA of 3.0 is higher than 48 of the 51 other keyword research tools we grade.

What you could not

  • Search volumes for millions of keywords, gathered and kept up to date.
  • A library of papers and sources to search.

What this rests on. Pinterest Trends’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Google Trends, PinClicks, Exploding Topics, Treendly and Glimpse

The 5 tools Pinterest Trends is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

12

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Pinterest Trends free?

Yes. Pinterest Trends is free to use.

How much does Pinterest Trends cost?

Pinterest Trends lists one plan. Free: $0.

What platforms does Pinterest Trends work on?

Pinterest Trends is available on Web.

Does Pinterest Trends have an Android app?

No Android app was listed when its pages were read on Oct 23, 2026. Pinterest Trends is listed for Web.

Does Pinterest Trends have an iPhone app?

No iPhone app was listed when its pages were read on Oct 23, 2026. Pinterest Trends is listed for Web.

Is Pinterest Trends open source?

Pinterest Trends is not described as open source on its own site, as read on Oct 23, 2026.

What does Pinterest Trends integrate with?

Pinterest Trends's listing names Pinterest Ads. A listing names up to eight integrations, so it may connect to more.

Who makes Pinterest Trends?

Pinterest Trends is made by Pinterest.

What are the alternatives to Pinterest Trends?

The closest alternatives to Pinterest Trends in our directory are Google Trends, PinClicks, Exploding Topics, Treendly and Glimpse.

How does Pinterest Trends compare with other keyword research tools?

Pinterest Trends's GPA of 3.0 is higher than 48 of the 51 other keyword research tools we grade, and level with 3.

Is Pinterest Trends good value for money?

ToolGPA grades Pinterest Trends A for value for money. Pinterest Trends has no paid plan.

Could I make my own version of Pinterest Trends?

Pinterest Trends is free, so making your own would save you nothing. And it is not the kind of software a weekend replaces.

Where this guide comes from

The prices, plans, platforms and features were read from Pinterest Trends’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Pinterest's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Pinterest. Prices change, so check trends.pinterest.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

3,189

Tools graded, in 94 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 3,189

    tools graded

  • 94

    categories

  • 426

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Pinterest Trends: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/pinterest-trends

Know someone choosing between keyword research tools?

Send them this guide: toolgpa.com/tools/pinterest-trends/guide

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See our other guides

The best-graded keyword research tools after Pinterest Trends, each with an Insider's Guide of its own.

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Choosing software? Every tool graded, every price dated.

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Everything in this guide is ToolGPA’s own summary of what Pinterest Trends’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Pinterest Trends is a trademark of its owner, and this guide is not made, paid for or approved by Pinterest. Prices and plans change: check trends.pinterest.com before you buy.