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MerchantWords review (2026): is it worth $35 a month?

Amazon keyword research from searches made on Amazon marketplaces

From $35/moKeyword ResearchChecked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
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MerchantWords report card

2.0GPA

Fair · out of 4.0 · graded Oct 23, 2026

Best for Amazon keyword research from Amazon searches

MerchantWords is an Amazon keyword tool built on what shoppers type into Amazon's search bar, with search estimates, seasonality, page-one products and a reverse ASIN lookup. The data is Amazon only, and the whole database refreshes every 3 to 4 weeks. There's no free plan or trial, and Silver, at $35 a month, covers one country and leaves out Keyword Multiplier and Emerging Trends.

Who MerchantWords is for

  • Fits if you write Amazon listings and want the phrases shoppers type there
  • Works for checking which keywords put a rival's product on Amazon's first page

Who MerchantWords is not for

  • Not for you if you want to try before paying, as there's no free plan or trial
  • Skip it if you sell on Walmart, eBay or Etsy too, as that data is only a custom report on request
  • Tight if you sell in several countries, as Silver covers one; regional data needs Gold at $79
  • Watch out: the whole database refreshes every 3 to 4 weeks, so figures can lag
  • Pricey if you need every marketplace, at $149 a month for Platinum, or $749 for a team of up to 20
See the alternatives

Why MerchantWords gets a 2.0

Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.

  • CValue for moneySilver is $35 a month for 500 searches, billed monthly, a little above this category's dearer quarter. It covers one country, and Keyword Multiplier and Emerging Trends need Gold at $79.
  • FFree plan and trialNothing free. There's no free plan, and MerchantWords' own help center says there's no free trial either.
  • BFeaturesAmazon search estimates with seasonality, a keyword multiplier, reverse ASIN lookup, page-one products, emerging trends, bulk search and daily product tracking. It covers Amazon keyword research fully, though the whole database refreshes every 3 to 4 weeks.
  • BEase of useNo rating on record, but the main tool is a search box: type a phrase and read what Amazon shoppers search. Collections and ASIN lookups sit beside it.
  • CPlatforms and integrationsWeb only, with no integrations or API on record. Walmart, eBay or Etsy data is only a custom report on request.

What these grades rest on. Graded from this listing, whose facts were read from MerchantWords' own help pages on 23 October 2026. Its prices were first taken from a third-party summary and matched against MerchantWords' own plans page in a browser on 24 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.

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MerchantWords: 2.0 GPA on ToolGPA

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Where MerchantWords stands among keyword research tools

MerchantWords's GPA of 2.0 is higher than 4 of the 51 other keyword research tools we grade, and level with 7.

It stands best on features (B, above 43 of 51) and worst on free plan and trial (F, above 0).

Its paid plans start at $35 a month, against a middle price of $18 for the category: 27 of the 35 others that charge start lower.

On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.

Each grade against the category

Every bar is all 52 keyword research tools we grade, cut by the letter each got. MerchantWords’s own letter is outlined.

  • CValue for moneyAbove 4 of 51, level with 22
  • FFree plan and trialAbove 0 of 51, level with 5
  • BFeaturesAbove 43 of 51, level with 7
  • BEase of useAbove 28 of 51, level with 23
  • CPlatforms and integrationsAbove 0 of 51, level with 25

Price against what you get

Each dot is one of 44 keyword research tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessMerchantWords

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart, and the best keyword research tools at every price

Keep MerchantWords, or make your own?

Keep it

To replace MerchantWords you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.

That makes this kind of software worth paying for, not this one in particular: 40 of the 51 other keyword research tools grade higher. It costs $420 a year.

What you could not

  • Search volumes for millions of keywords, gathered and kept up to date.
  • Data from Amazon's seller tools and years of sales estimates.
  • The depth: we grade its features B, which means it covers the whole job.

What this rests on. MerchantWords’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

What is MerchantWords?

MerchantWords is a keyword research tool for Amazon sellers, built on search data it collects from Amazon's own search bar across many marketplaces. It estimates how often shoppers search for a phrase, shows seasonality and the products on page one, and finds the keywords a product ranks for from its ASIN. Plans are priced by the number of searches a month and how many marketplaces they cover.

Worth knowing

  • There is no free plan, and the help center says there is no free trial.
  • Silver covers one country only; regional and global data need Gold or Platinum.
  • The data is from Amazon only; Walmart, eBay or Etsy data is offered as a custom report on request.
  • Search data is collected daily but the whole database is refreshed every 3 to 4 weeks.

Key features

Classic Search
Look up a keyword to see phrases that contain it, with estimated Amazon search volume and seasonality, and save them to collections.
Keyword Multiplier and Explorer
Keyword Multiplier generates related and complementary keywords from a search; Keyword Explorer is where research is reviewed and edited.
ASIN Plus
A reverse ASIN lookup that shows which keywords put your product, or a competitor's, on the first page of Amazon results.
Page 1 Products
Shows the top-ranking products for any keyword on the first page of Amazon search, with figures on how crowded the market is.
Emerging Trends and history
Emerging Trends lists searches that are new on Amazon, and a history panel charts when a keyword's searches rise and fall.
Bulk Search and Product Tracker
Search many keywords or ASINs at once, and track a product's keyword rankings every day.

MerchantWords pricing

As of Oct 23, 2026, MerchantWords is a paid product, starting at $35 per month for 500 searches, billed monthly.

Starts at
$35 per month for 500 searches, billed monthly
Free plan
None
Free trial
None listed
Silver$35per month for 500 searches, billed monthlyOne country's Amazon data and 10 keyword collections, for new sellers. Keyword Multiplier and Emerging Trends are not included.
Gold$79per month for 1,000 searches, billed monthlyData for one region, such as North America, 100 keyword collections, and Keyword Multiplier and Emerging Trends.
Platinum$149per month for unlimited searches, billed monthlyGlobal data across every marketplace covered and 1,000 keyword collections, for brands, investors and teams.
Enterprise$749per month for unlimited searches, billed monthlyUp to 20 users, 10,000 collections and every feature, for large teams and agencies. Set up by contacting sales.

Read from merchantwords.com on Oct 23, 2026. Prices change, so confirm with MerchantWords before you buy.

Pricing in detail

Ways to pay less

  • Annual discountTwo months free with annual billing

    MerchantWords' help center says an annual subscription gives two months free, for example $790 a year for Gold and $1,490 for Platinum.

    Stated on merchantwords.zendesk.com

MerchantWords alternatives

All MerchantWords alternatives comparedAll keyword research tools

Common questions

Does MerchantWords have an Android app?

No Android app was listed when its pages were read on Oct 23, 2026. MerchantWords is listed for Web.

Does MerchantWords have an iPhone app?

No iPhone app was listed when its pages were read on Oct 23, 2026. MerchantWords is listed for Web.

Is MerchantWords open source?

MerchantWords is not described as open source on its own site, as read on Oct 23, 2026.

Sources for this page

The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.