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Alternatives · Keyword Research

MerchantWords alternatives

As of Oct 23, 2026, the highest-graded MerchantWords alternative is eRank (2.6 GPA). It's also the best free one.

MerchantWords compared with 10 alternatives: Helium 10, Jungle Scout, SellerApp, ZonGuru, KeywordTool.io and 5 more.

MerchantWords is a paid product, starting at $35 per month for 500 searches, billed monthly. 6 of the 10 alternatives are free or have a free plan.

Listings checked up to Oct 23, 2026 · Where the facts come from

At a glance

ToolPriceFree planRuns on
MerchantWordsThis toolFrom $35/moNoWeb
Helium 10Free plan · from $99/moYesWeb, Browser extension
Jungle ScoutFrom $29/moNoWeb, Browser extension
SellerAppFree plan · from $99/moYesWeb, Browser extension
ZonGuruFree plan · from $124/moYesWeb
KeywordTool.ioFree plan · from $68/moYesWeb
eRankFree plan · from $5.50/moYesWeb, Browser extension
KDSPYFrom $79 one-timeNoBrowser extension
Keyword Tool DominatorFree plan · from $9 one-timeYesWeb, Browser extension
MarmaleadFrom $15.83/moNoWeb
Publisher RocketFrom $199 one-timeNomacOS, Windows

Price against what you get

MerchantWords starts at $35 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 3 alternatives on this chart both scores higher and starts lower.

eRank and Marmalead start lower without scoring higher.

Features, ease of use and platforms, averaged

D1.0C2.0B3.0A4.0Free$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessMerchantWordsKeywordTool.ioeRankMarmalead

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of keyword research tools, and the best at every price

How each one differs from MerchantWords

  1. Helium 10

    All-in-one Amazon seller suite for research, listings, ads and profits

    • Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
    • Helium 10 has a free plan, which MerchantWords lacks.
    • Helium 10 also lists a browser extension.
    • Helium 10 also covers AI agents, rank tracking, inventory and dashboards.

    Suits: Private label sellers researching, launching and running Amazon products in one account

  2. Jungle Scout

    Amazon product and keyword research, with tools to run a store

    • Jungle Scout starts at $29 per month, billed annually at $348 ($49 billed monthly).
    • Jungle Scout also lists a browser extension.
    • Jungle Scout also covers rank tracking, inventory and review collection.

    Suits: First-time sellers looking for a product to launch on Amazon

  3. SellerApp

    Amazon ads automation, profit tracking and product research in one

    • SellerApp starts at $99 per month and up.
    • SellerApp has a free plan, which MerchantWords lacks.
    • SellerApp also lists a browser extension.
    • SellerApp also covers rank tracking and dashboards.

    Suits: Sellers who spend heavily on Amazon PPC and want rule-based automation

  4. ZonGuru

    AI listing rewrites and monitoring for Amazon US and UK sellers

    • ZonGuru starts at $124 per month, billed annually at $1,490 ($149 billed monthly).
    • ZonGuru has a free plan, which MerchantWords lacks.
    • ZonGuru does not cover keyword research, which MerchantWords does.

    Suits: Brand owners who want listings rewritten for Amazon's AI shopping assistant

  5. KeywordTool.io

    Autocomplete keyword ideas from Google and 16 other search platforms

    • KeywordTool.io starts at $68 per month, billed annually ($88 billed monthly).
    • KeywordTool.io has a free plan, which MerchantWords lacks.
    • KeywordTool.io also covers app store optimization and youTube SEO.
    • KeywordTool.io does not cover amazon selling, which MerchantWords does.

    Suits: Writers and SEOs hunting long-tail and question keywords

  6. eRank

    Etsy SEO tool for keywords, listing audits and competitor tracking

    • eRank starts at $5.50 per month, billed annually ($5.99 billed monthly).
    • eRank has a free plan, which MerchantWords lacks.
    • eRank also lists a browser extension.
    • eRank also covers rank tracking.
    • eRank does not cover amazon selling, which MerchantWords does.

    Suits: Etsy sellers choosing titles and tags for new listings

  7. KDSPY

    Browser extension for Amazon book category and keyword research

    • KDSPY starts at $79 one-time, plus tax where it applies.
    • KDSPY also lists a browser extension.
    • KDSPY lists no web app, which MerchantWords has.
    • KDSPY can be bought with a one-time purchase.

    Suits: Self-published authors choosing a book topic, category or keywords

  8. Keyword Tool Dominator

    Live autocomplete keywords from Amazon, Google, YouTube and five more

    • Keyword Tool Dominator starts at $9 for 30 days, paid once.
    • Keyword Tool Dominator has a free plan, which MerchantWords lacks.
    • Keyword Tool Dominator also lists a browser extension.
    • Keyword Tool Dominator can be bought with a one-time purchase.
    • Keyword Tool Dominator also covers youTube SEO.

    Suits: Amazon, eBay and Walmart sellers researching what shoppers type

  9. Marmalead

    Etsy keyword research and listing grades with an AI shop coach

    • Marmalead starts at $15.83 per month, billed annually at $190 ($19 billed monthly).
    • Marmalead does not cover amazon selling, which MerchantWords does.

    Suits: Etsy sellers picking tags and titles from real shopper searches

  10. Publisher Rocket

    Amazon keyword, category and ad research for book authors

    • Publisher Rocket starts at $199 one-time, for lifetime access.
    • Publisher Rocket also lists macOS and Windows apps.
    • Publisher Rocket lists no web app, which MerchantWords has.
    • Publisher Rocket can be bought with a one-time purchase.

    Suits: Self-published authors choosing keywords and categories for a new book

Limits worth knowing in MerchantWords

  • There is no free plan, and the help center says there is no free trial.
  • Silver covers one country only; regional and global data need Gold or Platinum.
  • The data is from Amazon only; Walmart, eBay or Etsy data is offered as a custom report on request.
  • Search data is collected daily but the whole database is refreshed every 3 to 4 weeks.
MerchantWords pricing and details

Common questions

What are the alternatives to MerchantWords?

The alternatives to MerchantWords in this directory are Helium 10, Jungle Scout, SellerApp, ZonGuru, KeywordTool.io, eRank, KDSPY, Keyword Tool Dominator, Marmalead and Publisher Rocket. Each one has a side-by-side comparison with MerchantWords.

Is there a free alternative to MerchantWords?

Yes. Helium 10, SellerApp, ZonGuru, KeywordTool.io, eRank and Keyword Tool Dominator have a free plan alongside paid ones.

Which MerchantWords alternatives work on Windows?

The MerchantWords listing does not include a Windows app. Publisher Rocket lists one.

Which MerchantWords alternatives work on macOS?

The MerchantWords listing does not include a macOS app. Publisher Rocket lists one.

When were these prices checked?

Each listing shows its own date. On this page they run from Oct 18, 2026 to Oct 23, 2026. Vendors change prices without notice, so confirm on their site before you buy.