Marmalead vs MerchantWords (2026): which should you pick?

Pick Marmalead if

• Fits if you sell on Etsy and pick tags and titles by volume and competition
• Works for a seller who would rather pay $300 once than keep a subscription

Look elsewhere if

• Not for you if you want to try before you pay, as there's no free plan or trial
• Skip it if you sell anywhere other than Etsy, as that's all it works with
• Pricey if you're watching every dollar, as eRank starts at $5.50 a month for Etsy research
• Watch out: the terms say the current period isn't refunded, but the Marma AI page offers 14 days' money back
• Watch out: there's one plan, so you can't pay less for fewer features, and listing grades need your shop connected

Pick MerchantWords if

• Fits if you write Amazon listings and want the phrases shoppers type there
• Works for checking which keywords put a rival's product on Amazon's first page

Look elsewhere if

• Not for you if you want to try before paying, as there's no free plan or trial
• Skip it if you sell on Walmart, eBay or Etsy too, as that data is only a custom report on request
• Tight if you sell in several countries, as Silver covers one; regional data needs Gold at $79
• Watch out: the whole database refreshes every 3 to 4 weeks, so figures can lag
• Pricey if you need every marketplace, at $149 a month for Platinum, or $749 for a team of up to 20

Marmalead

• It works only for Etsy, through Etsy's API, and is not endorsed by Etsy.
• There is no free plan, and the pricing page offers no free trial.
• The terms say payments for the current billing period are not refunded, though the Marma AI page advertises a 14-day money-back guarantee.
• There is a single plan; the only choice is the billing term.

MerchantWords

• There is no free plan, and the help center says there is no free trial.
• Silver covers one country only; regional and global data need Gold or Platinum.
• The data is from Amazon only; Walmart, eBay or Etsy data is offered as a custom report on request.
• Search data is collected daily but the whole database is refreshed every 3 to 4 weeks.

Marmalead

Storm and similar searches

Storm turns one keyword into a long list of scored suggestions, and similar searches show the variations real Etsy shoppers type.

MarmaMeters

Rates each keyword's search volume, engagement and competition as simple bars, from Marmalead's figures for searches and listing views.

Seasonality and forecasting

Shows more than a year of interest for every keyword and forecasts how it will perform over the next three months.

Listing grades

Gives each connected listing a letter grade built from SEO factors such as tags and title, and sales factors such as photos and description length.

Market pricing

Shows bargain, mid-range and premium price ranges for a product, based on how the market prices similar listings.

Marma AI and AI authoring

An AI assistant answers questions from your shop's stats and Etsy data, critiques descriptions, writes titles and tags, and suggests FAQs.

MerchantWords

Classic Search

Look up a keyword to see phrases that contain it, with estimated Amazon search volume and seasonality, and save them to collections.

Keyword Multiplier and Explorer

Keyword Multiplier generates related and complementary keywords from a search; Keyword Explorer is where research is reviewed and edited.

ASIN Plus

A reverse ASIN lookup that shows which keywords put your product, or a competitor's, on the first page of Amazon results.

Page 1 Products

Shows the top-ranking products for any keyword on the first page of Amazon search, with figures on how crowded the market is.

Emerging Trends and history

Emerging Trends lists searches that are new on Amazon, and a history panel charts when a keyword's searches rise and fall.

Bulk Search and Product Tracker

Search many keywords or ASINs at once, and track a product's keyword rankings every day.

Marmalead

• Monthly$19

  per month

  The single Entrepreneur plan with every feature, billed each month.

• Quarterly$53

  per quarter

  The same plan billed every 3 months, which the page puts at $18 a month and a 7% saving.

• Annual$190

  per year

  The same plan billed yearly, $15.83 a month, which the page says saves 16%.

• Lifetime$300

  one-time, lifetime access

  The same plan for one payment, with no renewal.

MerchantWords

• Silver$35

  per month for 500 searches, billed monthly

  One country's Amazon data and 10 keyword collections, for new sellers. Keyword Multiplier and Emerging Trends are not included.

• Gold$79

  per month for 1,000 searches, billed monthly

  Data for one region, such as North America, 100 keyword collections, and Keyword Multiplier and Emerging Trends.

• Platinum$149

  per month for unlimited searches, billed monthly

  Global data across every marketplace covered and 1,000 keyword collections, for brands, investors and teams.

• Enterprise$749

  per month for unlimited searches, billed monthly

  Up to 20 users, 10,000 collections and every feature, for large teams and agencies. Set up by contacting sales.

Marmalead

• Annual discount

  Save 16% with annual billing

  Marmalead's pricing page lists the annual term at $190, which it says saves $38 or 16% against paying $19 a month; quarterly billing saves 7%.

• Lifetime license

  Lifetime access for $300, paid once

  The pricing page sells lifetime access for a single $300 payment, which it says saves $840 over five years against monthly billing.

MerchantWords

• Annual discount

  Two months free with annual billing

  MerchantWords' help center says an annual subscription gives two months free, for example $790 a year for Gold and $1,490 for Platinum.