eRank vs Marmalead (2026): which should you pick?
As of Oct 23, 2026, eRank grades higher than Marmalead: 2.6 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
eRank grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
eRank
Etsy SEO tool for keywords, listing audits and competitor tracking
Marmalead
Etsy keyword research and listing grades with an AI shop coach
Which one is for you
Pick eRank if
- Fits if you sell on Etsy and want help choosing titles and tags
- Works for sellers who check listings for missing tags and watch what rival shops sell
Look elsewhere if
- Skip it if you don't sell on Etsy, as shop audits and competitor tracking are Etsy only
- Tight if you're staying free, with 5 lookups a day, 1 shop of 50 listings and no keyword ideas
- Not for you if you need real sales figures for rivals, as these are eRank's estimates
- Watch out: the app isn't endorsed by Etsy, and there's no phone or desktop app, only web and Chrome
Pick Marmalead if
- Fits if you sell on Etsy and pick tags and titles by volume and competition
- Works for a seller who would rather pay $300 once than keep a subscription
Look elsewhere if
- Not for you if you want to try before you pay, as there's no free plan or trial
- Skip it if you sell anywhere other than Etsy, as that's all it works with
- Pricey if you're watching every dollar, as eRank starts at $5.50 a month for Etsy research
- Watch out: the terms say the current period isn't refunded, but the Marma AI page offers 14 days' money back
- Watch out: there's one plan, so you can't pay less for fewer features, and listing grades need your shop connected
How we grade them
| 2.6GPAeRankGood | 1.8GPAMarmaleadWeak | |
|---|---|---|
| Value for money | ABasic is $5.50 a month on yearly billing, $5.99 monthly, under 60% of this category's cheapest quarter. Even Pro, with 50 competitors and 4,000 listings, is $7.92 on yearly billing. Cancel and you drop back to Free. | BOne plan with every feature: $19 a month, $190 a year ($15.83 a month), or $300 once for life. That lifetime price is under two years of this category's $17 middle. Mind you, eRank starts at $5.50 for Etsy work. |
| Free plan and trial | CFree for good, with no card: 5 keyword lookups and 5 audits a day, 1 shop with 50 listings and 1 competitor. You'll hit those caps, and keyword ideas only start on Basic. | FNothing is free: no free plan, and no trial on the pricing page. The terms say the current period isn't refunded, though the Marma AI page mentions a 14-day money-back guarantee. |
| Features | CEtsy keyword volume, clicks and competition, trends from more than a dozen marketplaces, listing audits, an AI Listing Helper, competitor sales estimates and a rank checker. It does Etsy research fully, but that's a smaller job than keyword research in general. | CKeyword suggestions with volume, engagement and competition bars, seasonality with a three-month forecast, listing grades, market pricing and an AI assistant. It does Etsy research fully, but that's a smaller job, and it works only for Etsy. |
| Ease of use | CNo rating on record. Looking up a keyword is quick, but audits, traffic stats and the rank checker need your Etsy shop connected first. | CNo rating on record. Keywords are scored as bars, but listing grades and Marma AI's answers about your shop need your Etsy shop connected first. |
| Platforms and integrations | BWeb plus a Chrome extension, with no desktop or phone app. It connects to Etsy and adds keyword stats on Printify and Shopify pages. | CWeb only, with no desktop or phone app, and its one connection is Etsy, through Etsy's API. |
| Best for | Etsy keyword research and listing checks | Etsy keywords scored for volume and competition |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: eRank and Marmalead. How we grade
Price against what you get
eRank starts at $5.50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Marmalead starts at $15.83 a month and scores 2.0.
eRank scores higher and starts $10.33 a month lower. Of the other keyword research tools on the chart, none scores higher than eRank for less, and 17 score higher than Marmalead for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- eRank also covers rank tracking.
At a glance
| eRank | Marmalead | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $5.50 per month, billed annually ($5.99 billed monthly) | $15.83 per month, billed annually at $190 ($19 billed monthly) |
| Free plan | Free plan with no time limit: 5 keyword lookups a day, 1 shop with 50 listings, 5 listing audits a day, 1 AI Listing Helper use a day and 1 competitor. No card needed. | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | ERANK LTD | Marmalead, LLC |
| Price read from | erank.com | marmalead.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
eRank
- Shop connection, audits and competitor sales estimates are built for Etsy shops only.
- The free plan has 5 keyword lookups a day and no keyword ideas, which start on Basic.
- Competitor sales are eRank's estimates, not figures from Etsy, and the app is not endorsed by Etsy.
- Cancelling a paid plan moves the account to the Free plan at the end of the billing period.
Marmalead
- It works only for Etsy, through Etsy's API, and is not endorsed by Etsy.
- There is no free plan, and the pricing page offers no free trial.
- The terms say payments for the current billing period are not refunded, though the Marma AI page advertises a 14-day money-back guarantee.
- There is a single plan; the only choice is the billing term.
Key features
eRank
- Keyword tool and ideas
- Shows search volume, clicks, click-through rate and competition for Etsy keywords, with trend data for more than a dozen marketplaces including Amazon and eBay.
- Listing audits and AI Listing Helper
- Checks a connected shop's listings against Etsy's guidelines and generates titles, tags and descriptions with competition and volume data.
- Competitor tracking
- Follows the estimated daily sales of any Etsy shop: 1 competitor on Free, up to 200 on Expert, plus rankings of Etsy's top-selling shops.
- Rank Checker and traffic stats
- Shows where your listings rank in Etsy search, and which keywords and platforms send traffic to your shop.
- Trend Buzz
- Lists what people are searching for on Etsy, Amazon, eBay and other marketplaces, and what buyers search in your main Etsy category.
- Chrome extension
- Adds keyword stats, sales estimates and trends to Etsy pages, and keyword insights on Printify and Shopify.
Marmalead
- Storm and similar searches
- Storm turns one keyword into a long list of scored suggestions, and similar searches show the variations real Etsy shoppers type.
- MarmaMeters
- Rates each keyword's search volume, engagement and competition as simple bars, from Marmalead's figures for searches and listing views.
- Seasonality and forecasting
- Shows more than a year of interest for every keyword and forecasts how it will perform over the next three months.
- Listing grades
- Gives each connected listing a letter grade built from SEO factors such as tags and title, and sales factors such as photos and description length.
- Market pricing
- Shows bargain, mid-range and premium price ranges for a product, based on how the market prices similar listings.
- Marma AI and AI authoring
- An AI assistant answers questions from your shop's stats and Etsy data, critiques descriptions, writes titles and tags, and suggests FAQs.
Plans
eRank
Free$0
5 keyword lookups and 5 listing audits a day, 1 shop with 50 listings, and no keyword ideas.
Basic$5.50
per month, billed annually at $65.99 ($5.99 billed monthly)
100 keyword lookups a day, keyword ideas, 5 competitors, up to 5 shops with 200 listings, and 50 audits a day.
Pro$7.92
per month, billed annually at $94.99 ($9.99 billed monthly)
200 lookups a day, 50 competitors, up to 10 shops with 4,000 listings, 200 audits a day and unlimited traffic stats.
Expert$22.50
per month, billed annually at $269.99 ($29.99 billed monthly)
For multi-shop sellers: 500 lookups a day, 200 competitors, up to 100 shops with 5,000 listings and 500 audits a day.
Marmalead
Monthly$19
per month
The single Entrepreneur plan with every feature, billed each month.
Quarterly$53
per quarter
The same plan billed every 3 months, which the page puts at $18 a month and a 7% saving.
Annual$190
per year
The same plan billed yearly, $15.83 a month, which the page says saves 16%.
Lifetime$300
one-time, lifetime access
The same plan for one payment, with no renewal.
Ways to pay less
eRank
- Annual discount
Save up to $90 a year with annual billing
eRank's plans page lists annual billing at $65.99, $94.99 and $269.99 a year, which it says saves $6, $25 and $90 against paying monthly.
Marmalead
- Annual discount
Save 16% with annual billing
Marmalead's pricing page lists the annual term at $190, which it says saves $38 or 16% against paying $19 a month; quarterly billing saves 7%.
- Lifetime license
Lifetime access for $300, paid once
The pricing page sells lifetime access for a single $300 payment, which it says saves $840 over five years against monthly billing.
Common questions
Which is cheaper, eRank or Marmalead?
As of Oct 23, 2026, eRank is cheaper to start with: $5.50 a month, against $15.83 a month for Marmalead. eRank starts at $5.50 per month, billed annually ($5.99 billed monthly), and Marmalead starts at $15.83 per month, billed annually at $190 ($19 billed monthly).
Which has a free plan, eRank or Marmalead?
As of Oct 23, 2026, only eRank has a free plan. Marmalead does not.
Which platforms do eRank and Marmalead run on?
As of Oct 23, 2026, only eRank lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.