Alura vs eRank (2026): which should you pick?
As of Oct 23, 2026, Alura grades higher than eRank: 2.8 against 2.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Alura grades higher on features. eRank grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Alura
Etsy keyword, product and shop research plus listing and marketing
eRank
Etsy SEO tool for keywords, listing audits and competitor tracking
Which one is for you
Pick Alura if
- Fits if you want research, listing tests and marketing for your Etsy shop in one place
- Works for Etsy sellers who pick tags by Etsy's own search volume, not Google's
Look elsewhere if
- Skip it if you sell anywhere but Etsy, as it's built for Etsy only
- Tight if you run several shops, since only Professional connects more than one
- Pricey if you pay monthly, as Growth is $29.99 that way against $14.99 on yearly billing
- Watch out: Free and Basic search a sample of 1 million products, with no history, filters or export
- Watch out: there's no trial, only a 7-day money-back guarantee, and new email senders start at 50 a day
Pick eRank if
- Fits if you sell on Etsy and want help choosing titles and tags
- Works for sellers who check listings for missing tags and watch what rival shops sell
Look elsewhere if
- Skip it if you don't sell on Etsy, as shop audits and competitor tracking are Etsy only
- Tight if you're staying free, with 5 lookups a day, 1 shop of 50 listings and no keyword ideas
- Not for you if you need real sales figures for rivals, as these are eRank's estimates
- Watch out: the app isn't endorsed by Etsy, and there's no phone or desktop app, only web and Chrome
How we grade them
| 2.8GPAAluraGood | 2.6GPAeRankGood | |
|---|---|---|
| Value for money | BBasic is $7.99 a month on yearly billing, $11.99 monthly, inside this category's cheaper quarter. Growth, which opens the full database, A/B tests and the marketing tools, is $14.99, still under the category's middle. | ABasic is $5.50 a month on yearly billing, $5.99 monthly, under 60% of this category's cheapest quarter. Even Pro, with 50 competitors and 4,000 listings, is $7.92 on yearly billing. Cancel and you drop back to Free. |
| Free plan and trial | CA free plan with 5 keyword and 5 product searches a day, about 20 AI listing rewrites and the Chrome extension. But it searches a sample of 1 million products, with no history, filters or export. | CFree for good, with no card: 5 keyword lookups and 5 audits a day, 1 shop with 50 listings and 1 competitor. You'll hit those caps, and keyword ideas only start on Basic. |
| Features | AEtsy keyword volume and difficulty, sales for 100 million+ products, AI listing rewrites, then A/B tests, Pinterest posting, email marketing and Etsy Ads management. The other Etsy tools here list none of those selling tools. | CEtsy keyword volume, clicks and competition, trends from more than a dozen marketplaces, listing audits, an AI Listing Helper, competitor sales estimates and a rank checker. It does Etsy research fully, but that's a smaller job than keyword research in general. |
| Ease of use | CNo rating on record. Research is a search box, but the listing tools, tests and marketing mean connecting your Etsy shop and learning a fair bit. | CNo rating on record. Looking up a keyword is quick, but audits, traffic stats and the rank checker need your Etsy shop connected first. |
| Platforms and integrations | BWeb and a Chrome extension, linked to Etsy, Pinterest and Etsy Ads, with API and MCP access on every plan for Claude, ChatGPT or Cursor. No phone or desktop app. | BWeb plus a Chrome extension, with no desktop or phone app. It connects to Etsy and adds keyword stats on Printify and Shopify pages. |
| Best for | Etsy research plus listing tests and marketing | Etsy keyword research and listing checks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Alura and eRank. How we grade
Price against what you get
Alura starts at $7.99 a month and scores 3.0 out of 4 on features, ease of use and platforms. eRank starts at $5.50 a month and scores 2.3.
Alura scores higher, and starts $2.49 a month higher: the question is whether the extra is worth that to you. Of the other keyword research tools on the chart, none scores higher than Alura for less, and none scores higher than eRank for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Alura also covers email campaigns and a/B testing.
- eRank also covers rank tracking.
At a glance
| Alura | eRank | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $7.99 per month, billed annually ($11.99 billed monthly) | $5.50 per month, billed annually ($5.99 billed monthly) |
| Free plan | 5 keyword and 5 product searches a day, about 20 AI listing optimizations, a sample of 1 million products and 25,000 shops, the profit calculator and the Chrome extension. | Free plan with no time limit: 5 keyword lookups a day, 1 shop with 50 listings, 5 listing audits a day, 1 AI Listing Helper use a day and 1 competitor. No card needed. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Pixell AS | ERANK LTD |
| Price read from | alura.io | erank.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Alura
- Built for Etsy only, and Free, Basic and Growth connect one Etsy shop; several shops need Professional.
- Free and Basic search a sample of 1 million products and 25,000 shops, with no historic data, filters or export.
- Email marketing starts new senders at 50 emails a day, rising to 5,000 a day as they send without spam complaints.
- There is no free trial of paid plans, but each payment has a 7-day money-back guarantee.
eRank
- Shop connection, audits and competitor sales estimates are built for Etsy shops only.
- The free plan has 5 keyword lookups a day and no keyword ideas, which start on Basic.
- Competitor sales are eRank's estimates, not figures from Etsy, and the app is not endorsed by Etsy.
- Cancelling a paid plan moves the account to the Free plan at the end of the billing period.
Key features
Alura
- Etsy keyword research
- Monthly Etsy search volume estimated from real listings, the number of competing listings, 3-month change, difficulty and a score, plus similar keywords that are valid tags.
- Product and shop research
- Estimated sales and revenue for Etsy listings and shops; the free and Basic plans search a sample, Growth and up search 100 million+ products and 2.5 million+ shops.
- AI listing optimization
- Scores listings and rewrites them with AI, paid for with AI credits that refresh monthly on paid plans; extra credits can be bought and do not expire.
- A/B tests
- Test listing changes against each other: 4 active tests on Growth and 20 on Professional.
- Marketing tools
- Growth adds Pinterest posting (15 pins a day), email marketing with no contact limit and Etsy Ads management; Professional raises Pinterest to 40 pins a day.
- API and MCP
- Every plan includes API and MCP access, from 100 API credits a month on Free to 100,000 on Professional, so Claude, ChatGPT or Cursor can query Alura.
eRank
- Keyword tool and ideas
- Shows search volume, clicks, click-through rate and competition for Etsy keywords, with trend data for more than a dozen marketplaces including Amazon and eBay.
- Listing audits and AI Listing Helper
- Checks a connected shop's listings against Etsy's guidelines and generates titles, tags and descriptions with competition and volume data.
- Competitor tracking
- Follows the estimated daily sales of any Etsy shop: 1 competitor on Free, up to 200 on Expert, plus rankings of Etsy's top-selling shops.
- Rank Checker and traffic stats
- Shows where your listings rank in Etsy search, and which keywords and platforms send traffic to your shop.
- Trend Buzz
- Lists what people are searching for on Etsy, Amazon, eBay and other marketplaces, and what buyers search in your main Etsy category.
- Chrome extension
- Adds keyword stats, sales estimates and trends to Etsy pages, and keyword insights on Printify and Shopify.
Plans
Alura
Free$0
5 daily keyword and product searches, about 20 AI listing optimizations, a sample research database and a one-time 1,000 AI credits.
Basic$7.99
per month, billed annually ($11.99 billed monthly)
50 daily keyword and product searches, about 40 AI listing optimizations a month, saved lists and 2,000 AI credits a month.
Growth$14.99
per month, billed annually ($29.99 billed monthly)
500 daily searches, the full 100 million+ product database, CSV export, 4 A/B tests, 3 years of analytics, email, Pinterest and Etsy Ads tools.
Professional$29.99
per month, billed annually ($69.99 billed monthly)
Unlimited research searches, several connected shops, export of all pages, 20 A/B tests, all-time analytics and 8,000 AI credits a month.
eRank
Free$0
5 keyword lookups and 5 listing audits a day, 1 shop with 50 listings, and no keyword ideas.
Basic$5.50
per month, billed annually at $65.99 ($5.99 billed monthly)
100 keyword lookups a day, keyword ideas, 5 competitors, up to 5 shops with 200 listings, and 50 audits a day.
Pro$7.92
per month, billed annually at $94.99 ($9.99 billed monthly)
200 lookups a day, 50 competitors, up to 10 shops with 4,000 listings, 200 audits a day and unlimited traffic stats.
Expert$22.50
per month, billed annually at $269.99 ($29.99 billed monthly)
For multi-shop sellers: 500 lookups a day, 200 competitors, up to 100 shops with 5,000 listings and 500 audits a day.
Ways to pay less
Alura
- Annual discount
Save up to 57% with annual billing
Alura's pricing page lists annual billing at 33% off Basic ($95.88 a year), 50% off Growth ($179.99) and 57% off Professional ($359.88).
eRank
- Annual discount
Save up to $90 a year with annual billing
eRank's plans page lists annual billing at $65.99, $94.99 and $269.99 a year, which it says saves $6, $25 and $90 against paying monthly.
Common questions
Which is cheaper, Alura or eRank?
As of Oct 23, 2026, eRank is cheaper to start with: $5.50 a month, against $7.99 a month for Alura. Alura starts at $7.99 per month, billed annually ($11.99 billed monthly), and eRank starts at $5.50 per month, billed annually ($5.99 billed monthly).
Which has a free plan, Alura or eRank?
As of Oct 23, 2026, both Alura and eRank have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.