Alura vs EverBee (2026): which should you pick?
As of Oct 23, 2026, Alura grades higher than EverBee: 2.8 against 2.4 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Alura grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Alura
Etsy keyword, product and shop research plus listing and marketing
EverBee
Etsy product and keyword research with sales figures for any listing
Which one is for you
Pick Alura if
- Fits if you want research, listing tests and marketing for your Etsy shop in one place
- Works for Etsy sellers who pick tags by Etsy's own search volume, not Google's
Look elsewhere if
- Skip it if you sell anywhere but Etsy, as it's built for Etsy only
- Tight if you run several shops, since only Professional connects more than one
- Pricey if you pay monthly, as Growth is $29.99 that way against $14.99 on yearly billing
- Watch out: Free and Basic search a sample of 1 million products, with no history, filters or export
- Watch out: there's no trial, only a 7-day money-back guarantee, and new email senders start at 50 a day
Pick EverBee if
- Fits if you want to check Etsy demand before you make a new product
- Works for sellers picking Etsy tags who want volume next to competition
Look elsewhere if
- Skip it if you sell anywhere but Etsy, as that's all it covers
- Not for you if you want to try the paid data first, as there's no trial
- Pricey if you pay monthly, at $39 for Growth against $24.99 on yearly billing
- Tight if you stay free: Hobby shows no sales or revenue and stops at 10 keyword searches
- Watch out: long-range trend tables, unlimited AI Actions and more than 3 stores need Business at $69 a month
How we grade them
| 2.8GPAAluraGood | 2.4GPAEverBeeFair | |
|---|---|---|
| Value for money | BBasic is $7.99 a month on yearly billing, $11.99 monthly, inside this category's cheaper quarter. Growth, which opens the full database, A/B tests and the marketing tools, is $14.99, still under the category's middle. | CGrowth is $24.99 a month billed yearly, $39 monthly, between this category's middle and its dearer quarter, and dearer than eRank's and Alura's starting plans. Long-range trend tables need Business at $69. |
| Free plan and trial | CA free plan with 5 keyword and 5 product searches a day, about 20 AI listing rewrites and the Chrome extension. But it searches a sample of 1 million products, with no history, filters or export. | CThe free Hobby plan needs no card, but shows only views, reviews and favorites, with 10 keyword searches. The sales and revenue figures, the reason to use it, need Growth. |
| Features | AEtsy keyword volume and difficulty, sales for 100 million+ products, AI listing rewrites, then A/B tests, Pinterest posting, email marketing and Etsy Ads management. The other Etsy tools here list none of those selling tools. | BMonthly sales and revenue for any Etsy listing, keyword volume and competition with a Keyword Score, Tag Analyzer, growth trends, the Chrome extension and an MCP server for Claude. It covers Etsy research fully. |
| Ease of use | CNo rating on record. Research is a search box, but the listing tools, tests and marketing mean connecting your Etsy shop and learning a fair bit. | CNo rating on record. Getting started means installing the Chrome extension and connecting your Etsy account, and then there's a lot of data to read. |
| Platforms and integrations | BWeb and a Chrome extension, linked to Etsy, Pinterest and Etsy Ads, with API and MCP access on every plan for Claude, ChatGPT or Cursor. No phone or desktop app. | BA web app plus a Chrome extension that works on Etsy's pages, linked to Etsy, with AI Actions that go to Gemini, ChatGPT or Claude and an MCP server. No phone app. |
| Best for | Etsy research plus listing tests and marketing | checking Etsy demand before you make it |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Alura and EverBee. How we grade
Price against what you get
Alura starts at $7.99 a month and scores 3.0 out of 4 on features, ease of use and platforms. EverBee starts at $24.99 a month and scores 2.7.
Alura scores higher and starts $17 a month lower. Of the other keyword research tools on the chart, none scores higher than Alura for less, and 1 scores higher than EverBee for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Alura also covers email campaigns and a/B testing.
At a glance
| Alura | EverBee | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $7.99 per month, billed annually ($11.99 billed monthly) | $24.99 per month, billed annually ($39 billed monthly) |
| Free plan | 5 keyword and 5 product searches a day, about 20 AI listing optimizations, a sample of 1 million products and 25,000 shops, the profit calculator and the Chrome extension. | Hobby plan: product views, reviews and favorites, 10 keyword searches, basic filters, and 5 saved keywords, 5 saved shops and 1 folder. No card needed. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Pixell AS | EverBee, Inc. |
| Price read from | alura.io | everbee.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Alura
- Built for Etsy only, and Free, Basic and Growth connect one Etsy shop; several shops need Professional.
- Free and Basic search a sample of 1 million products and 25,000 shops, with no historic data, filters or export.
- Email marketing starts new senders at 50 emails a day, rising to 5,000 a day as they send without spam complaints.
- There is no free trial of paid plans, but each payment has a 7-day money-back guarantee.
EverBee
- Covers Etsy only, and getting started means installing the Chrome extension and connecting an Etsy account.
- The free Hobby plan has no sales or revenue figures and stops at 10 keyword searches.
- There is no free trial of paid plans; Growth is $39 a month billed monthly.
- Long-range trend tables, unlimited AI Actions and unlimited store connections need Business at $69 a month billed annually.
Key features
Alura
- Etsy keyword research
- Monthly Etsy search volume estimated from real listings, the number of competing listings, 3-month change, difficulty and a score, plus similar keywords that are valid tags.
- Product and shop research
- Estimated sales and revenue for Etsy listings and shops; the free and Basic plans search a sample, Growth and up search 100 million+ products and 2.5 million+ shops.
- AI listing optimization
- Scores listings and rewrites them with AI, paid for with AI credits that refresh monthly on paid plans; extra credits can be bought and do not expire.
- A/B tests
- Test listing changes against each other: 4 active tests on Growth and 20 on Professional.
- Marketing tools
- Growth adds Pinterest posting (15 pins a day), email marketing with no contact limit and Etsy Ads management; Professional raises Pinterest to 40 pins a day.
- API and MCP
- Every plan includes API and MCP access, from 100 API credits a month on Free to 100,000 on Professional, so Claude, ChatGPT or Cursor can query Alura.
EverBee
- Product Analytics
- Monthly sales, revenue and conversion rate for Etsy listings, with filters for new, trending and fast-growing products. The free plan shows views, reviews and favorites only.
- Keyword Research
- Search volume and competition for Etsy search terms, compared side by side; paid plans add unlimited lookups and a Keyword Score.
- Trends and growth rate
- Growth curves for a listing or a whole search. Growth covers last month to all time on single listings; Business adds 3- to 24-month patterns in research tables.
- Chrome extension on Etsy
- Shows how well a product is selling while you browse or search Etsy, along with listing tags and competitor shop sales and revenue.
- AI Actions
- Send a design to Gemini, ChatGPT or Claude with a ready-made prompt for a similar design, a typography-led redesign or a dark version: 100 a month on Growth.
- EverBee Research MCP
- Connects Claude to EverBee data so it can look up products, keywords and trends in plain English. Included from the Growth plan.
Plans
Alura
Free$0
5 daily keyword and product searches, about 20 AI listing optimizations, a sample research database and a one-time 1,000 AI credits.
Basic$7.99
per month, billed annually ($11.99 billed monthly)
50 daily keyword and product searches, about 40 AI listing optimizations a month, saved lists and 2,000 AI credits a month.
Growth$14.99
per month, billed annually ($29.99 billed monthly)
500 daily searches, the full 100 million+ product database, CSV export, 4 A/B tests, 3 years of analytics, email, Pinterest and Etsy Ads tools.
Professional$29.99
per month, billed annually ($69.99 billed monthly)
Unlimited research searches, several connected shops, export of all pages, 20 A/B tests, all-time analytics and 8,000 AI credits a month.
EverBee
Hobby$0
Product views, reviews and favorites, 10 keyword searches, basic filters and 1 custom folder, for trying first product ideas.
Growth$24.99
per month, billed annually ($39 billed monthly)
Sales, revenue and conversion data, unlimited keywords with Keyword Score, Tag Analyzer, 100 AI Actions a month, MCP and 3 store connections.
Business$69
per month, billed annually ($99 billed monthly)
Trends over 3 to 24 months and beyond, unlimited custom filters, unlimited AI Actions, unlimited favorites and store connections.
Ways to pay less
Alura
- Annual discount
Save up to 57% with annual billing
Alura's pricing page lists annual billing at 33% off Basic ($95.88 a year), 50% off Growth ($179.99) and 57% off Professional ($359.88).
EverBee
- Annual discount
Save up to 36% with annual billing
EverBee's pricing page puts annual Growth at $299 a year instead of $468 billed monthly, and annual Business at $828, a $360 saving.
Common questions
Which is cheaper, Alura or EverBee?
As of Oct 23, 2026, Alura is cheaper to start with: $7.99 a month, against $24.99 a month for EverBee. Alura starts at $7.99 per month, billed annually ($11.99 billed monthly), and EverBee starts at $24.99 per month, billed annually ($39 billed monthly).
Which has a free plan, Alura or EverBee?
As of Oct 23, 2026, both Alura and EverBee have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.