SECockpit review (2026): is it worth $25 a month, billed yearly?
Keyword research for SEO and Google Ads, with a bundled rank tracker
SECockpit report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for keyword research for SEO and Google Ads together
SECockpit is a web keyword tool from a Swiss company that pulls ideas from Google Ads, Google Suggest, YouTube and Amazon, scores page-one competition with Moz data, and adds a daily rank tracker on Pro. Personal, at $25 a month yearly, gets 10 searches a day from Google Ads ideas only, so the full tool starts at $42. Rank tracking stops at 100 keywords, and there's no API.
Who SECockpit is for
- Fits if you pick keywords for Google Ads as well as SEO
- Works for agencies sending branded keyword and ranking reports to clients, on Agency at $75 a month
Who SECockpit is not for
- Too light for real research on Personal, with 10 searches a day from Google Ads ideas and no rank tracker
- Tight if you track lots of rankings, as Pro covers 50 keywords and Agency 100
- Pricey if you pay monthly, at $59 for Pro against $42 on yearly billing
- Watch out: city rankings and branded PDFs are Agency only, and VAT is added in Switzerland and the EU
- Watch out: the site doesn't say whether the 7-day trial needs a card, and refunds are one per person
Why SECockpit gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyPersonal is $25 a month on yearly billing, but that's 10 searches a day from Google Ads ideas only. The other sources and the rank tracker need Pro, $42 a month yearly or $59 monthly, more than twice this category's $17 middle.
- CFree plan and trialNo free plan. There's a 7-day trial, and the site doesn't say whether a card is needed. Purchases carry a 30-day money-back guarantee, one refund per person per product.
- BFeaturesIdeas from Google Ads, Suggest, related searches, YouTube and Amazon, page-one competition with Moz data, a traffic and conversion calculator, branded reports and daily rank tracking on Pro. That covers the whole job.
- CEase of useNo rating on record. It's laid out like a spreadsheet, with every column to sort and filter and a deep competition analysis per keyword, so there's a fair bit to learn.
- CPlatforms and integrationsWeb only, with no desktop or phone app and no API on record. Google Ads and Moz show up as integrations, but they're where its data comes from rather than tools you connect.
What these grades rest on. Graded from this listing, whose facts were read from SECockpit's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/secockpit#review"><img src="https://toolgpa.com/badge/secockpit.svg" alt="SECockpit: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where SECockpit stands among keyword research tools
SECockpit's GPA of 2.0 is higher than 4 of the 51 other keyword research tools we grade, and level with 7.
It stands best on features (B, above 43 of 51) and worst on value for money (D, above 0).
Its paid plans start at $25 a month, against a middle price of $18 for the category: 22 of the 35 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 52 keyword research tools we grade, cut by the letter each got. SECockpit’s own letter is outlined.
- DValue for moneyAbove 0 of 51, level with 3
- CFree plan and trialAbove 11 of 51, level with 29
- BFeaturesAbove 43 of 51, level with 7
- CEase of useAbove 0 of 51, level with 27
- CPlatforms and integrationsAbove 0 of 51, level with 25
Price against what you get
Each dot is one of 44 keyword research tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep SECockpit, or make your own?
Keep it
To replace SECockpit you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 40 of the 51 other keyword research tools grade higher. It costs $300 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. SECockpit’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is SECockpit?
SECockpit is a browser-based keyword research tool from the Swiss company SwissMadeMarketing. It pulls keyword ideas from Google Ads, Google Suggest, related searches, YouTube and Amazon, and scores each keyword's first-page competition with Moz data. The Pro and Agency plans add a daily rank tracker.
Worth knowing
- Personal allows 10 searches a day from Google Ads ideas only, with no rank tracker.
- Rank tracking is capped at 50 keywords on Pro and 100 on Agency; rankings by city and branded reports are Agency only.
- VAT is added for billing addresses in Switzerland and the EU unless a company enters a valid VAT ID.
- Purchases carry a 30-day money-back guarantee, limited to one refund per person per product.
Key features
- Several keyword sources
- Combines Google Ads keyword ideas with scraped suggestions from Google Suggest, related searches, YouTube and Amazon. Personal gets the Google Ads ideas only.
- Spreadsheet-style filters
- Sort and filter every data column, for example by minimum cost per click or by keywords that show Google Shopping, video or YouTube results on page one.
- Competition analysis
- Analyzes the pages ranking on page one for each keyword, with Moz authority data, on-page factors and backlink counts, and compares your URL with the top 10.
- Traffic and conversion calculator
- Estimates the traffic and conversions a chosen keyword could bring before you commit to it.
- Folders, labels and PDF reports
- Group keywords into unlimited folders by drag and drop, mark them with colored labels, and export lists to a spreadsheet or a PDF with your own logo.
- RankTracker
- Checks rankings daily down to position 100 for any country and language, with no limit on domains. City-level rankings need the Agency plan.
SECockpit pricing
As of Oct 23, 2026, SECockpit is a paid product with a free trial, starting at $25 per month, billed yearly at $299 ($39 billed monthly).
- Starts at
- $25 per month, billed yearly at $299 ($39 billed monthly)
- Free plan
- None
- Free trial
- 7-day free trial; the site does not say whether a card is needed
| Plan | Price | What you get |
|---|---|---|
| Personal | $25per month, billed yearly at $299 ($39 billed monthly) | 10 keyword searches a day with up to 800 results each, from Google Ads ideas only. No Suggest, YouTube or Amazon ideas and no rank tracker. |
| Pro | $42per month, billed yearly at $499 ($59 billed monthly) | 50 searches a day with up to 10,000 results, all keyword sources, and 50 keywords tracked daily on desktop and mobile. |
| Agency | $75per month, billed yearly at $899 ($99 billed monthly) | Unlimited searches, 100 tracked keywords, rankings by city, branded PDF reports, email alerts and AI recommendations. |
Read from secockpit.com on Oct 23, 2026. Prices change, so confirm with SECockpit before you buy.
Ways to pay less
- Annual discountSave up to 35% with yearly billing
SECockpit's pricing page lists yearly billing at up to 35% less: Personal is $299 a year, which it says saves $169 against paying $39 a month.
Stated on secockpit.com
Works with
SECockpit alternatives
- SECockpit vs KeySearch
Free trial · from $20/mo
- SECockpit vs Wordtracker
From $17/mo
- SECockpit vs Keyword Revealer
Free plan · from $12.50/mo
- SECockpit vs Mangools
Free plan · from $37.70/mo
Common questions
Does SECockpit have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. SECockpit is listed for Web.
Does SECockpit have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. SECockpit is listed for Web.
Is SECockpit open source?
SECockpit is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.