The SECockpit Insider’s Guide
Everything we know about SECockpit in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SECockpit
The Insider’s Guide
Keyword research for SEO and Google Ads, with a bundled rank tracker
Every plan, grade, refund rule and rival among keyword research tools, read from SECockpit’s own pages.
Made by SwissMadeMarketing GmbH · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SECockpit’s own pages, its app-store listings and our grades. Every fact in it is on SECockpit’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 4 of the 51 other keyword research tools we grade
SECockpit is a browser-based keyword research tool from the Swiss company SwissMadeMarketing. It pulls keyword ideas from Google Ads, Google Suggest, related searches, YouTube and Amazon, and scores each keyword's first-page competition with Moz data. The Pro and Agency plans add a daily rank tracker.
To get you started, here are 9 things to know about SECockpit, taken from its own pages and our grades.
- 1
Best for keyword research for SEO and Google Ads together
SECockpit is a web keyword tool from a Swiss company that pulls ideas from Google Ads, Google Suggest, YouTube and Amazon, scores page-one competition with Moz data, and adds a daily rank tracker on Pro.
- 2
Paid plans start at $25 a month
As its pricing page puts it: $25 per month, billed yearly at $299 ($39 billed monthly).
- 3
You can try it first
7-day free trial; the site does not say whether a card is needed
- 4
It runs on Web
Web.
- 5
Several keyword sources
Combines Google Ads keyword ideas with scraped suggestions from Google Suggest, related searches, YouTube and Amazon. Personal gets the Google Ads ideas only.
- 6
Spreadsheet-style filters
Sort and filter every data column, for example by minimum cost per click or by keywords that show Google Shopping, video or YouTube results on page one.
- 7
Competition analysis
Analyzes the pages ranking on page one for each keyword, with Moz authority data, on-page factors and backlink counts, and compares your URL with the top 10.
- 8
A 2.0 GPA, above 4 of 51
That is against the other keyword research tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace SECockpit you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
SECockpit at a glance
- Pricing
- Free trial, from $25 per month, billed yearly at $299 ($39 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial; the site does not say whether a card is needed
- Runs on
- Web
- Made by
- SwissMadeMarketing GmbH, since 2010
- Category
- Keyword Research Tools
- Our grade
- 2.0 GPA, fair
The report card
Best for keyword research for SEO and Google Ads together
SECockpit is a web keyword tool from a Swiss company that pulls ideas from Google Ads, Google Suggest, YouTube and Amazon, scores page-one competition with Moz data, and adds a daily rank tracker on Pro. Personal, at $25 a month yearly, gets 10 searches a day from Google Ads ideas only, so the full tool starts at $42. Rank tracking stops at 100 keywords, and there's no API.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Personal is $25 a month on yearly billing, but that's 10 searches a day from Google Ads ideas only. The other sources and the rank tracker need Pro, $42 a month yearly or $59 monthly, more than twice this category's $17 middle. |
| Free plan and trial | C | No free plan. There's a 7-day trial, and the site doesn't say whether a card is needed. Purchases carry a 30-day money-back guarantee, one refund per person per product. |
| Features | B | Ideas from Google Ads, Suggest, related searches, YouTube and Amazon, page-one competition with Moz data, a traffic and conversion calculator, branded reports and daily rank tracking on Pro. That covers the whole job. |
| Ease of use | C | No rating on record. It's laid out like a spreadsheet, with every column to sort and filter and a deep competition analysis per keyword, so there's a fair bit to learn. |
| Platforms and integrations | C | Web only, with no desktop or phone app and no API on record. Google Ads and Moz show up as integrations, but they're where its data comes from rather than tools you connect. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SECockpit is for
- Fits if you pick keywords for Google Ads as well as SEO
- Works for agencies sending branded keyword and ranking reports to clients, on Agency at $75 a month
Who it is not for
- Too light for real research on Personal, with 10 searches a day from Google Ads ideas and no rank tracker
- Tight if you track lots of rankings, as Pro covers 50 keywords and Agency 100
- Pricey if you pay monthly, at $59 for Pro against $42 on yearly billing
- Watch out: city rankings and branded PDFs are Agency only, and VAT is added in Switzerland and the EU
- Watch out: the site doesn't say whether the 7-day trial needs a card, and refunds are one per person
Good to know
Good for
- Small business owners choosing keywords for SEO or Google Ads
- Finding long-tail ideas from YouTube and Amazon suggestions
- Agencies sending branded keyword and ranking reports to clients
Worth knowing
- Personal allows 10 searches a day from Google Ads ideas only, with no rank tracker.
- Rank tracking is capped at 50 keywords on Pro and 100 on Agency; rankings by city and branded reports are Agency only.
- VAT is added for billing addresses in Switzerland and the EU unless a company enters a valid VAT ID.
- Purchases carry a 30-day money-back guarantee, limited to one refund per person per product.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$25
A month to start
SECockpit is a paid product with a free trial, starting at $25 per month, billed yearly at $299 ($39 billed monthly).
Personal
$25
per month, billed yearly at $299 ($39 billed monthly)
10 keyword searches a day with up to 800 results each, from Google Ads ideas only. No Suggest, YouTube or Amazon ideas and no rank tracker.
Pro
$42
per month, billed yearly at $499 ($59 billed monthly)
50 searches a day with up to 10,000 results, all keyword sources, and 50 keywords tracked daily on desktop and mobile.
Agency
$75
per month, billed yearly at $899 ($99 billed monthly)
Unlimited searches, 100 tracked keywords, rankings by city, branded PDF reports, email alerts and AI recommendations.
Trying it first
7-day free trial; the site does not say whether a card is needed
Read from secockpit.com on Oct 23, 2026.
Ways to pay less
Annual discount
Save up to 35% with yearly billing
SECockpit's pricing page lists yearly billing at up to 35% less: Personal is $299 a year, which it says saves $169 against paying $39 a month.
Stated on secockpit.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Keyword research for SEO and Google Ads, with a bundled rank tracker. Here is what it does, as its own site describes it, and what it covers: reports, keyword research, rank tracking.
Web only, with no desktop or phone app and no API on record.
- Several keyword sources
- Combines Google Ads keyword ideas with scraped suggestions from Google Suggest, related searches, YouTube and Amazon. Personal gets the Google Ads ideas only.
- Spreadsheet-style filters
- Sort and filter every data column, for example by minimum cost per click or by keywords that show Google Shopping, video or YouTube results on page one.
- Competition analysis
- Analyzes the pages ranking on page one for each keyword, with Moz authority data, on-page factors and backlink counts, and compares your URL with the top 10.
- Traffic and conversion calculator
- Estimates the traffic and conversions a chosen keyword could bring before you commit to it.
- Folders, labels and PDF reports
- Group keywords into unlimited folders by drag and drop, mark them with colored labels, and export lists to a spreadsheet or a PDF with your own logo.
- RankTracker
- Checks rankings daily down to position 100 for any country and language, with no limit on domains. City-level rankings need the Agency plan.
Where it runs
- Web
What it works with
- Google Ads
- Moz
SECockpit is made by SwissMadeMarketing GmbH, and has been around since 2010.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/51
Other keyword research tools it is graded above
SECockpit's GPA of 2.0 is higher than 4 of the 51 other keyword research tools we grade, and level with 7.
It stands best on features (B, above 43 of 51) and worst on value for money (D, above 0).
Its paid plans start at $25 a month, against a middle price of $18 for the category: 22 of the 35 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 52 keyword research tools we grade, cut by the letter each got. SECockpit’s own letter is outlined.
- DValue for moneyAbove 0 of 51
- CFree plan and trialAbove 11 of 51
- BFeaturesAbove 43 of 51
- CEase of useAbove 0 of 51
- CPlatforms and integrationsAbove 0 of 51
Price against what you get
Each dot is one of 44 keyword research tools. Further left costs less; higher up scores better on features, ease of use and platforms. SECockpit is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SECockpit you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 40 of the 51 other keyword research tools grade higher. It costs $300 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- Daily checks of where your pages rank in search results.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. SECockpit’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
KeySearch, Wordtracker, Keyword Revealer and Mangools
The 4 tools SECockpit is most often weighed against, with where each one differs from it.
- 2.2GPA
KeySearch
Free trial · from $20/mo
Low-cost keyword research tool with rank tracking and site audits.
- SECockpit also covers reports.
- KeySearch also covers site audit, backlink analysis, content optimization and youTube SEO.
- 2.2GPA
Wordtracker
From $17/mo
Keyword research tool with competitor keywords and rank lists.
- Only Wordtracker lists a browser extension.
- SECockpit also covers reports.
- 2.4GPA
Keyword Revealer
Free plan · from $12.50/mo
Keyword research tool that now also tracks AI search citations.
- Keyword Revealer has a free plan. SECockpit does not, though it has a free trial.
- SECockpit also covers reports.
- Keyword Revealer also covers backlink analysis, AI search visibility and content optimization.
- 2.0GPA
Mangools
Free plan · from $37.70/mo
Bundle of five SEO tools led by the KWFinder keyword research app.
- Mangools has a free plan. SECockpit does not, though it has a free trial.
- Only Mangools lists a browser extension.
- SECockpit also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SECockpit free?
No, SECockpit is a paid product, but you can try it first. 7-day free trial; the site does not say whether a card is needed.
How much does SECockpit cost?
SECockpit lists 3 plans. Personal: $25 per month, billed yearly at $299 ($39 billed monthly).
What platforms does SECockpit work on?
SECockpit is available on Web.
Does SECockpit offer any discounts?
SECockpit publicly lists the following: Save up to 35% with yearly billing.
Does SECockpit have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. SECockpit is listed for Web.
Does SECockpit have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. SECockpit is listed for Web.
Is SECockpit open source?
SECockpit is not described as open source on its own site, as read on Oct 23, 2026.
What does SECockpit integrate with?
SECockpit's listing names Google Ads and Moz. A listing names up to eight integrations, so it may connect to more.
Who makes SECockpit?
SECockpit is made by SwissMadeMarketing GmbH. It dates from 2010.
What are the alternatives to SECockpit?
The closest alternatives to SECockpit in our directory are KeySearch, Wordtracker, Keyword Revealer and Mangools.
How does SECockpit compare with other keyword research tools?
SECockpit's GPA of 2.0 is higher than 4 of the 51 other keyword research tools we grade, and level with 7.
Is SECockpit good value for money?
ToolGPA grades SECockpit D for value for money. Its paid plans start at $25 a month, against a middle price of $18 for the category: 22 of the 35 others that charge start lower.
Could I make my own version of SECockpit?
To replace SECockpit you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from SECockpit’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from SECockpit's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SwissMadeMarketing GmbH. Prices change, so check secockpit.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SECockpit, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/secockpit
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SECockpit: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/secockpit
Know someone choosing between keyword research tools?
Send them this guide: toolgpa.com/tools/secockpit/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded keyword research tools after SECockpit, each with an Insider's Guide of its own.
- Keyword Research Tools Insider's GuideEvery one of the 52 keyword research tools we grade, compared
- another keyword tool Insider's GuideFree keyword generator with live Google Keyword Planner data3.0 GPA
- Google Trends Insider's GuideFree charts of relative Google search interest by time and place3.0 GPA
- Pinterest Trends Insider's GuideFree view of what people search and save on Pinterest, by region3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SECockpit’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. SECockpit is a trademark of its owner, and this guide is not made, paid for or approved by SwissMadeMarketing GmbH. Prices and plans change: check secockpit.com before you buy.