SECockpit vs Wordtracker (2026): which should you pick?
As of Oct 23, 2026, Wordtracker grades higher than SECockpit: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
SECockpit grades higher on the free plan. Wordtracker grades higher on value for money and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
SECockpit
Keyword research for SEO and Google Ads, with a bundled rank tracker
Wordtracker
Keyword research tool with competitor keywords and rank lists
Which one is for you
Pick SECockpit if
- Fits if you pick keywords for Google Ads as well as SEO
- Works for agencies sending branded keyword and ranking reports to clients, on Agency at $75 a month
Look elsewhere if
- Too light for real research on Personal, with 10 searches a day from Google Ads ideas and no rank tracker
- Tight if you track lots of rankings, as Pro covers 50 keywords and Agency 100
- Pricey if you pay monthly, at $59 for Pro against $42 on yearly billing
- Watch out: city rankings and branded PDFs are Agency only, and VAT is added in Switzerland and the EU
- Watch out: the site doesn't say whether the 7-day trial needs a card, and refunds are one per person
Pick Wordtracker if
- Fits if you sell on Amazon or eBay, or make YouTube videos, and want keywords from there too
- Works for a site owner paying $195 a year for research plus a 200-keyword ranking list
Look elsewhere if
- Not for you if you want to try it free, as the first month costs $10 and rolls onto a paid plan
- Pricey if you pay monthly: Bronze is $24 against about $17 yearly, and Gold $99 against $54
- Tight if you track lots of rankings, as Bronze covers 200 keywords and Silver 1,000
- Watch out: you can't export anything during the $10 trial month
- Watch out: the keyword API is a separate product at $60 a month for 500 calls, then $0.05 a call
How we grade them
| 2.0GPASECockpitFair | 2.2GPAWordtrackerFair | |
|---|---|---|
| Value for money | DPersonal is $25 a month on yearly billing, but that's 10 searches a day from Google Ads ideas only. The other sources and the rank tracker need Pro, $42 a month yearly or $59 monthly, more than twice this category's $17 middle. | CBronze is $195 a year, about $17 a month, or $24 paid monthly, which is mid-table for this category. That includes 500 searches a day and a ranking list of 200 keywords. Monthly billing gets steep higher up: Gold is $99 a month against $640 a year. |
| Free plan and trial | CNo free plan. There's a 7-day trial, and the site doesn't say whether a card is needed. Purchases carry a 30-day money-back guarantee, one refund per person per product. | DNo free plan. Visitors get a few searches, then the way in is a $10 first month that rolls onto the plan you chose, and you can't export during it. |
| Features | BIdeas from Google Ads, Suggest, related searches, YouTube and Amazon, page-one competition with Moz data, a traffic and conversion calculator, branded reports and daily rank tracking on Pro. That covers the whole job. | BKeyword ideas with volume, 12-month trends and competition for Google, Amazon, YouTube and eBay in 200+ territories, a domain tool for rivals' keywords, ranking lists and SERP previews. That covers the whole job. |
| Ease of use | CNo rating on record. It's laid out like a spreadsheet, with every column to sort and filter and a deep competition analysis per keyword, so there's a fair bit to learn. | CNo rating on record. A search is simple, but ranking lists, competitor comparisons and the Search Console link all need setting up before they tell you much. |
| Platforms and integrations | CWeb only, with no desktop or phone app and no API on record. Google Ads and Moz show up as integrations, but they're where its data comes from rather than tools you connect. | BWeb, plus the Scout browser extension, with no desktop or phone app. It links to Google Search Console, and a keyword API is sold separately from $60 a month. |
| Best for | keyword research for SEO and Google Ads together | keyword research beyond Google on a yearly budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SECockpit and Wordtracker. How we grade
Price against what you get
SECockpit starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wordtracker starts at $17 a month and scores 2.7.
Wordtracker scores higher and starts $8 a month lower. Of the other keyword research tools on the chart, 9 score higher than SECockpit for less, and 1 scores higher than Wordtracker for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SECockpit also covers reports.
At a glance
| SECockpit | Wordtracker | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $25 per month, billed yearly at $299 ($39 billed monthly) | $17 per month, billed yearly at $195 ($24 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial; the site does not say whether a card is needed | None listed |
| Web | ||
| Browser extension | ||
| Made by | SwissMadeMarketing GmbH | Wordtracker |
| Price read from | secockpit.com | my.wordtracker.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
SECockpit
- Personal allows 10 searches a day from Google Ads ideas only, with no rank tracker.
- Rank tracking is capped at 50 keywords on Pro and 100 on Agency; rankings by city and branded reports are Agency only.
- VAT is added for billing addresses in Switzerland and the EU unless a company enters a valid VAT ID.
- Purchases carry a 30-day money-back guarantee, limited to one refund per person per product.
Wordtracker
- There is no free plan: visitors get a few searches, then the first month costs $10 before rolling onto a paid plan.
- Exports are not available during the $10 trial month.
- Rank tracking is limited to 200 keywords on Bronze and 1,000 on Silver.
- The keyword API is a separate product: $60 a month for 500 calls, then $0.05 per call, with custom plans from $500 a month.
Key features
SECockpit
- Several keyword sources
- Combines Google Ads keyword ideas with scraped suggestions from Google Suggest, related searches, YouTube and Amazon. Personal gets the Google Ads ideas only.
- Spreadsheet-style filters
- Sort and filter every data column, for example by minimum cost per click or by keywords that show Google Shopping, video or YouTube results on page one.
- Competition analysis
- Analyzes the pages ranking on page one for each keyword, with Moz authority data, on-page factors and backlink counts, and compares your URL with the top 10.
- Traffic and conversion calculator
- Estimates the traffic and conversions a chosen keyword could bring before you commit to it.
- Folders, labels and PDF reports
- Group keywords into unlimited folders by drag and drop, mark them with colored labels, and export lists to a spreadsheet or a PDF with your own logo.
- RankTracker
- Checks rankings daily down to position 100 for any country and language, with no limit on domains. City-level rankings need the Agency plan.
Wordtracker
- Keyword tool
- Search a seed or a list of seeds and get keyword ideas with volume, 12-month trends and competition metrics, with negative keywords and related terms.
- Several search engines
- Research keywords for Google, Amazon, YouTube and eBay, across more than 200 territories.
- Domain tool
- Enter any domain to see the keywords sending it traffic, with rank and clicks, and compare 10 to 50 competitors depending on plan.
- Ranking lists
- Track where a site ranks for chosen keywords over time: 1 list of 200 keywords on Bronze, up to 10 lists of 2,000 on Gold.
- SERP preview
- See the current search results for a keyword and how hard they look to beat, without leaving the tool.
- Search Console and Scout
- Connect Google Search Console to pull your own query data into the tool, and use the Scout browser extension to find the keywords on pages you visit.
Plans
SECockpit
Personal$25
per month, billed yearly at $299 ($39 billed monthly)
10 keyword searches a day with up to 800 results each, from Google Ads ideas only. No Suggest, YouTube or Amazon ideas and no rank tracker.
Pro$42
per month, billed yearly at $499 ($59 billed monthly)
50 searches a day with up to 10,000 results, all keyword sources, and 50 keywords tracked daily on desktop and mobile.
Agency$75
per month, billed yearly at $899 ($99 billed monthly)
Unlimited searches, 100 tracked keywords, rankings by city, branded PDF reports, email alerts and AI recommendations.
Wordtracker
Bronze$17
per month, billed yearly at $195 ($24 billed monthly)
500 searches a day, 1,000 keyword results, 10 domain competitors, 1 ranking list of 200 keywords and Search Console data.
Silver$38
per month, billed yearly at $449 ($69 billed monthly)
1,000 searches a day, 20 domain competitors and 5 ranking lists covering 1,000 keywords.
Gold$54
per month, billed yearly at $640 ($99 billed monthly)
Unlimited daily searches, 2,000 keyword results, 50 domain competitors and 10 ranking lists covering 2,000 keywords.
Ways to pay less
SECockpit
- Annual discount
Save up to 35% with yearly billing
SECockpit's pricing page lists yearly billing at up to 35% less: Personal is $299 a year, which it says saves $169 against paying $39 a month.
Wordtracker
- Annual discount
Save up to 40% by paying yearly
Wordtracker's pricing page says yearly billing saves up to 40%: Gold is $640 a year instead of $99 a month.
- Other savings
First month for $10
New customers can try Wordtracker for $10 for one month, after which the account rolls onto the plan they chose.
Common questions
Which is cheaper, SECockpit or Wordtracker?
As of Oct 23, 2026, Wordtracker is cheaper to start with: $17 a month, against $25 a month for SECockpit. SECockpit starts at $25 per month, billed yearly at $299 ($39 billed monthly), and Wordtracker starts at $17 per month, billed yearly at $195 ($24 billed monthly).
Which has a free plan, SECockpit or Wordtracker?
As of Oct 23, 2026, neither SECockpit nor Wordtracker has a free plan. SECockpit has a free trial.
Which platforms do SECockpit and Wordtracker run on?
As of Oct 23, 2026, only Wordtracker lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.