Ubersuggest vs Wordtracker (2026): which should you pick?

Pick Ubersuggest if

• Fits if you do the SEO for your own small business site and want to spend about $16 a month
• Makes sense if you'd rather pay once than keep a subscription going

Look elsewhere if

• Skip it if you want daily rankings, as tracking and audits run weekly on every plan
• Not for you if you need an API, since outside access is only through MCP and the chat apps
• Tight if you run more than one site on Individual, which has 1 project and 125 tracked keywords
• Watch out: lifetime purchases are final and non-refundable, and the one-time trial covers monthly plans only
• Pricey if you add users, projects, keywords, AI prompts or credits, at $5 a month each; the free plan's limits aren't published

Pick Wordtracker if

• Fits if you sell on Amazon or eBay, or make YouTube videos, and want keywords from there too
• Works for a site owner paying $195 a year for research plus a 200-keyword ranking list

Look elsewhere if

• Not for you if you want to try it free, as the first month costs $10 and rolls onto a paid plan
• Pricey if you pay monthly: Bronze is $24 against about $17 yearly, and Gold $99 against $54
• Tight if you track lots of rankings, as Bronze covers 200 keywords and Silver 1,000
• Watch out: you can't export anything during the $10 trial month
• Watch out: the keyword API is a separate product at $60 a month for 500 calls, then $0.05 a call

Ubersuggest

• Rank tracking and site audits update weekly on every plan.
• There is no API plan; outside access is through the MCP server and the ChatGPT and Claude apps.
• Lifetime purchases are final and non-refundable; the free trial covers monthly plans only.
• More users, projects, tracked keywords, AI prompts or credits cost $5 a month for each add-on.

Wordtracker

• There is no free plan: visitors get a few searches, then the first month costs $10 before rolling onto a paid plan.
• Exports are not available during the $10 trial month.
• Rank tracking is limited to 200 keywords on Bronze and 1,000 on Silver.
• The keyword API is a separate product: $60 a month for 500 calls, then $0.05 per call, with custom plans from $500 a month.

Ubersuggest

Keyword and content ideas

Get 20,000 to 100,000 keyword suggestions a month by plan, with search intent, AI prompt ideas and content ideas from top pages.

Competitor and backlink research

Track 5 to 15 competitors, see their top pages and keywords, and browse backlinks with 3 years of link history.

Site audit

Crawl 1,000 to 10,000 pages a week per report for SEO errors, using Google Search Console data for more detail.

Rank tracking

Track 125 to 300 keywords per project with weekly updates and mobile rankings, in 20 locations on Individual and unlimited above.

AI search visibility

Check set prompts per brand in ChatGPT, Gemini and Google AI Overviews, monthly on Individual up to weekly on Enterprise.

AI chat, MCP and apps

Ask questions of your reports in AI Chat, or bring the data into ChatGPT, Claude or Cursor through apps and an MCP server.

Wordtracker

Keyword tool

Search a seed or a list of seeds and get keyword ideas with volume, 12-month trends and competition metrics, with negative keywords and related terms.

Several search engines

Research keywords for Google, Amazon, YouTube and eBay, across more than 200 territories.

Domain tool

Enter any domain to see the keywords sending it traffic, with rank and clicks, and compare 10 to 50 competitors depending on plan.

Ranking lists

Track where a site ranks for chosen keywords over time: 1 list of 200 keywords on Bronze, up to 10 lists of 2,000 on Gold.

SERP preview

See the current search results for a keyword and how hard they look to beat, without leaving the tool.

Search Console and Scout

Connect Google Search Console to pull your own query data into the tool, and use the Scout browser extension to find the keywords on pages you visit.

Ubersuggest

• Free$0

  Free account with limited access; the pricing page does not list its limits.

• Individual$29

  per month, billed monthly

  1 project, 150 reports a day, 250 credits a month, 125 tracked keywords, 1,000-page weekly audits and 10 AI prompts checked monthly.

• Business$49

  per month, billed monthly

  7 projects, 300 reports a day, 500 credits, 150 keywords per project, 5,000-page audits and 15 AI prompts checked every two weeks.

• Enterprise$99

  per month, billed monthly

  15 projects, 900 reports a day, 1,000 credits, 300 keywords per project, 10,000-page audits and 20 AI prompts checked weekly.

Wordtracker

• Bronze$17

  per month, billed yearly at $195 ($24 billed monthly)

  500 searches a day, 1,000 keyword results, 10 domain competitors, 1 ranking list of 200 keywords and Search Console data.

• Silver$38

  per month, billed yearly at $449 ($69 billed monthly)

  1,000 searches a day, 20 domain competitors and 5 ranking lists covering 1,000 keywords.

• Gold$54

  per month, billed yearly at $640 ($99 billed monthly)

  Unlimited daily searches, 2,000 keyword results, 50 domain competitors and 10 ranking lists covering 2,000 keywords.

Ubersuggest

• Annual discount

  Yearly billing from $192 a year

  The pricing page's US price list has yearly plans at $192 for Individual, $326 for Business and $657 for Enterprise, against $29, $49 and $99 a month.

• Lifetime license

  Lifetime access from $290, paid once

  A single payment of $290 (Individual), $490 (Business) or $990 (Enterprise) buys lifetime access. The page shows lifetime first, under a countdown banner.

Wordtracker

• Annual discount

  Save up to 40% by paying yearly

  Wordtracker's pricing page says yearly billing saves up to 40%: Gold is $640 a year instead of $99 a month.

• Other savings

  First month for $10

  New customers can try Wordtracker for $10 for one month, after which the account rolls onto the plan they chose.