Semrush vs Wordtracker (2026): which should you pick?
As of Oct 23, 2026, Semrush and Wordtracker share a 2.2 GPA, and only Semrush has a free plan.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Semrush grades higher on the free plan. Wordtracker grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Wordtracker
Keyword research tool with competitor keywords and rank lists
Which one is for you
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
Pick Wordtracker if
- Fits if you sell on Amazon or eBay, or make YouTube videos, and want keywords from there too
- Works for a site owner paying $195 a year for research plus a 200-keyword ranking list
Look elsewhere if
- Not for you if you want to try it free, as the first month costs $10 and rolls onto a paid plan
- Pricey if you pay monthly: Bronze is $24 against about $17 yearly, and Gold $99 against $54
- Tight if you track lots of rankings, as Bronze covers 200 keywords and Silver 1,000
- Watch out: you can't export anything during the $10 trial month
- Watch out: the keyword API is a separate product at $60 a month for 500 calls, then $0.05 a call
How we grade them
| 2.2GPASemrushFair | 2.2GPAWordtrackerFair | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | CBronze is $195 a year, about $17 a month, or $24 paid monthly, which is mid-table for this category. That includes 500 searches a day and a ranking list of 200 keywords. Monthly billing gets steep higher up: Gold is $99 a month against $640 a year. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | DNo free plan. Visitors get a few searches, then the way in is a $10 first month that rolls onto the plan you chose, and you can't export during it. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | BKeyword ideas with volume, 12-month trends and competition for Google, Amazon, YouTube and eBay in 200+ territories, a domain tool for rivals' keywords, ranking lists and SERP previews. That covers the whole job. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo rating on record. A search is simple, but ranking lists, competitor comparisons and the Search Console link all need setting up before they tell you much. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | BWeb, plus the Scout browser extension, with no desktop or phone app. It links to Google Search Console, and a keyword API is sold separately from $60 a month. |
| Best for | all-in-one SEO research for teams with a budget | keyword research beyond Google on a yearly budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and Wordtracker. How we grade
Where they differ
- Semrush also covers reports, site audit and backlink analysis.
At a glance
| Semrush | Wordtracker | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | $17 per month, billed yearly at $195 ($24 billed monthly) |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | None |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | None listed |
| Web | ||
| Browser extension | ||
| Made by | Semrush Holdings | Wordtracker |
| Price read from | semrush.com | my.wordtracker.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Wordtracker
- There is no free plan: visitors get a few searches, then the first month costs $10 before rolling onto a paid plan.
- Exports are not available during the $10 trial month.
- Rank tracking is limited to 200 keywords on Bronze and 1,000 on Silver.
- The keyword API is a separate product: $60 a month for 500 calls, then $0.05 per call, with custom plans from $500 a month.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Wordtracker
- Keyword tool
- Search a seed or a list of seeds and get keyword ideas with volume, 12-month trends and competition metrics, with negative keywords and related terms.
- Several search engines
- Research keywords for Google, Amazon, YouTube and eBay, across more than 200 territories.
- Domain tool
- Enter any domain to see the keywords sending it traffic, with rank and clicks, and compare 10 to 50 competitors depending on plan.
- Ranking lists
- Track where a site ranks for chosen keywords over time: 1 list of 200 keywords on Bronze, up to 10 lists of 2,000 on Gold.
- SERP preview
- See the current search results for a keyword and how hard they look to beat, without leaving the tool.
- Search Console and Scout
- Connect Google Search Console to pull your own query data into the tool, and use the Scout browser extension to find the keywords on pages you visit.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Wordtracker
Bronze$17
per month, billed yearly at $195 ($24 billed monthly)
500 searches a day, 1,000 keyword results, 10 domain competitors, 1 ranking list of 200 keywords and Search Console data.
Silver$38
per month, billed yearly at $449 ($69 billed monthly)
1,000 searches a day, 20 domain competitors and 5 ranking lists covering 1,000 keywords.
Gold$54
per month, billed yearly at $640 ($99 billed monthly)
Unlimited daily searches, 2,000 keyword results, 50 domain competitors and 10 ranking lists covering 2,000 keywords.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Wordtracker
- Annual discount
Save up to 40% by paying yearly
Wordtracker's pricing page says yearly billing saves up to 40%: Gold is $640 a year instead of $99 a month.
- Other savings
First month for $10
New customers can try Wordtracker for $10 for one month, after which the account rolls onto the plan they chose.
Common questions
Which is cheaper, Semrush or Wordtracker?
As of Oct 23, 2026, Wordtracker is cheaper to start with: $17 a month, against $117.33 a month for Semrush. Semrush starts at $117.33 per month, billed annually ($139 billed monthly), and Wordtracker starts at $17 per month, billed yearly at $195 ($24 billed monthly).
Which has a free plan, Semrush or Wordtracker?
As of Oct 23, 2026, only Semrush has a free plan. Wordtracker does not.
Which platforms do Semrush and Wordtracker run on?
As of Oct 23, 2026, only Wordtracker lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.