Marmalead review (2026): is it worth $15.83 a month, billed yearly?
Etsy keyword research and listing grades with an AI shop coach
Marmalead report card
Weak · out of 4.0 · graded Oct 23, 2026
Best for Etsy keywords scored for volume and competition
Marmalead is a web keyword tool for Etsy sellers that scores keywords for volume, engagement and competition, shows seasonality with a three-month forecast, and grades your listings. It works only for Etsy. There's no free plan and no trial, its refund terms contradict its own AI page, and eRank does Etsy research from $5.50 a month.
Who Marmalead is for
- Fits if you sell on Etsy and pick tags and titles by volume and competition
- Works for a seller who would rather pay $300 once than keep a subscription
Who Marmalead is not for
- Not for you if you want to try before you pay, as there's no free plan or trial
- Skip it if you sell anywhere other than Etsy, as that's all it works with
- Pricey if you're watching every dollar, as eRank starts at $5.50 a month for Etsy research
- Watch out: the terms say the current period isn't refunded, but the Marma AI page offers 14 days' money back
- Watch out: there's one plan, so you can't pay less for fewer features, and listing grades need your shop connected
Why Marmalead gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyOne plan with every feature: $19 a month, $190 a year ($15.83 a month), or $300 once for life. That lifetime price is under two years of this category's $17 middle. Mind you, eRank starts at $5.50 for Etsy work.
- FFree plan and trialNothing is free: no free plan, and no trial on the pricing page. The terms say the current period isn't refunded, though the Marma AI page mentions a 14-day money-back guarantee.
- CFeaturesKeyword suggestions with volume, engagement and competition bars, seasonality with a three-month forecast, listing grades, market pricing and an AI assistant. It does Etsy research fully, but that's a smaller job, and it works only for Etsy.
- CEase of useNo rating on record. Keywords are scored as bars, but listing grades and Marma AI's answers about your shop need your Etsy shop connected first.
- CPlatforms and integrationsWeb only, with no desktop or phone app, and its one connection is Etsy, through Etsy's API.
What these grades rest on. Graded from this listing, whose facts were read from Marmalead's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/marmalead#review"><img src="https://toolgpa.com/badge/marmalead.svg" alt="Marmalead: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Marmalead stands among keyword research tools
Marmalead's GPA of 1.8 is higher than 0 of the 51 other keyword research tools we grade, and level with 3.
It stands best on value for money (B, above 27 of 51) and worst on free plan and trial (F, above 0).
Its paid plans start at $15.83 a month, against a middle price of $18 for the category: 15 of the 35 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 17 tools score higher and cost less.
Each grade against the category
Every bar is all 52 keyword research tools we grade, cut by the letter each got. Marmalead’s own letter is outlined.
- BValue for moneyAbove 27 of 51, level with 9
- FFree plan and trialAbove 0 of 51, level with 5
- CFeaturesAbove 6 of 51, level with 36
- CEase of useAbove 0 of 51, level with 27
- CPlatforms and integrationsAbove 0 of 51, level with 25
Price against what you get
Each dot is one of 44 keyword research tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Marmalead, or make your own?
Keep it
To replace Marmalead you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 48 of the 51 other keyword research tools grade higher. It costs $189.96 a year.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- AI features, unless you pay a model provider for each request yourself.
- People on the other end: coaches. No app builder makes those.
What this rests on. Marmalead’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Marmalead?
Marmalead is a web-based SEO tool for Etsy sellers. It suggests keywords and scores them for search volume, engagement and competition, shows a year of seasonality with a three-month forecast, and grades connected listings with a letter grade. Its Marma AI assistant answers questions using the shop's own data and Etsy market data.
Worth knowing
- It works only for Etsy, through Etsy's API, and is not endorsed by Etsy.
- There is no free plan, and the pricing page offers no free trial.
- The terms say payments for the current billing period are not refunded, though the Marma AI page advertises a 14-day money-back guarantee.
- There is a single plan; the only choice is the billing term.
Key features
- Storm and similar searches
- Storm turns one keyword into a long list of scored suggestions, and similar searches show the variations real Etsy shoppers type.
- MarmaMeters
- Rates each keyword's search volume, engagement and competition as simple bars, from Marmalead's figures for searches and listing views.
- Seasonality and forecasting
- Shows more than a year of interest for every keyword and forecasts how it will perform over the next three months.
- Listing grades
- Gives each connected listing a letter grade built from SEO factors such as tags and title, and sales factors such as photos and description length.
- Market pricing
- Shows bargain, mid-range and premium price ranges for a product, based on how the market prices similar listings.
- Marma AI and AI authoring
- An AI assistant answers questions from your shop's stats and Etsy data, critiques descriptions, writes titles and tags, and suggests FAQs.
Marmalead pricing
As of Oct 23, 2026, Marmalead is a paid product, starting at $15.83 per month, billed annually at $190 ($19 billed monthly).
- Starts at
- $15.83 per month, billed annually at $190 ($19 billed monthly)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Monthly | $19per month | The single Entrepreneur plan with every feature, billed each month. |
| Quarterly | $53per quarter | The same plan billed every 3 months, which the page puts at $18 a month and a 7% saving. |
| Annual | $190per year | The same plan billed yearly, $15.83 a month, which the page says saves 16%. |
| Lifetime | $300one-time, lifetime access | The same plan for one payment, with no renewal. |
Read from marmalead.com on Oct 23, 2026. Prices change, so confirm with Marmalead before you buy.
Ways to pay less
- Annual discountSave 16% with annual billing
Marmalead's pricing page lists the annual term at $190, which it says saves $38 or 16% against paying $19 a month; quarterly billing saves 7%.
Stated on marmalead.com - Lifetime licenseLifetime access for $300, paid once
The pricing page sells lifetime access for a single $300 payment, which it says saves $840 over five years against monthly billing.
Stated on marmalead.com
Works with
Marmalead alternatives
- Marmalead vs eRank
Free plan · from $5.50/mo
- Marmalead vs EverBee
Free plan · from $24.99/mo
- Marmalead vs Alura
Free plan · from $7.99/mo
- Marmalead vs MerchantWords
From $35/mo
Common questions
Does Marmalead have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Marmalead is listed for Web.
Does Marmalead have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Marmalead is listed for Web.
Is Marmalead open source?
Marmalead is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.