The Marmalead Insider’s Guide
Everything we know about Marmalead in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Marmalead
The Insider’s Guide
Etsy keyword research and listing grades with an AI shop coach
Every plan, grade, refund rule and rival among keyword research tools, read from Marmalead’s own pages.
Made by Marmalead, LLC · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Marmalead’s own pages, its app-store listings and our grades. Every fact in it is on Marmalead’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 0 of the 51 other keyword research tools we grade
Marmalead is a web-based SEO tool for Etsy sellers. It suggests keywords and scores them for search volume, engagement and competition, shows a year of seasonality with a three-month forecast, and grades connected listings with a letter grade. Its Marma AI assistant answers questions using the shop's own data and Etsy market data.
To get you started, here are 8 things to know about Marmalead, taken from its own pages and our grades.
Keywords are scored as bars, but listing grades and Marma AI's answers about your shop need your Etsy shop connected first.
- 1
Best for Etsy keywords scored for volume and competition
Marmalead is a web keyword tool for Etsy sellers that scores keywords for volume, engagement and competition, shows seasonality with a three-month forecast, and grades your listings.
- 2
Paid plans start at $15.83 a month
As its pricing page puts it: $15.83 per month, billed annually at $190 ($19 billed monthly).
- 3
It runs on Web
Web.
- 4
Storm and similar searches
Storm turns one keyword into a long list of scored suggestions, and similar searches show the variations real Etsy shoppers type.
- 5
MarmaMeters
Rates each keyword's search volume, engagement and competition as simple bars, from Marmalead's figures for searches and listing views.
- 6
Seasonality and forecasting
Shows more than a year of interest for every keyword and forecasts how it will perform over the next three months.
- 7
A 1.8 GPA, above 0 of 51
That is against the other keyword research tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Marmalead you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
Marmalead at a glance
- Pricing
- Paid, from $15.83 per month, billed annually at $190 ($19 billed monthly)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Marmalead, LLC, since 2015
- Category
- Keyword Research Tools
- Our grade
- 1.8 GPA, weak
The report card
Best for Etsy keywords scored for volume and competition
Marmalead is a web keyword tool for Etsy sellers that scores keywords for volume, engagement and competition, shows seasonality with a three-month forecast, and grades your listings. It works only for Etsy. There's no free plan and no trial, its refund terms contradict its own AI page, and eRank does Etsy research from $5.50 a month.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | One plan with every feature: $19 a month, $190 a year ($15.83 a month), or $300 once for life. That lifetime price is under two years of this category's $17 middle. Mind you, eRank starts at $5.50 for Etsy work. |
| Free plan and trial | F | Nothing is free: no free plan, and no trial on the pricing page. The terms say the current period isn't refunded, though the Marma AI page mentions a 14-day money-back guarantee. |
| Features | C | Keyword suggestions with volume, engagement and competition bars, seasonality with a three-month forecast, listing grades, market pricing and an AI assistant. It does Etsy research fully, but that's a smaller job, and it works only for Etsy. |
| Ease of use | C | No rating on record. Keywords are scored as bars, but listing grades and Marma AI's answers about your shop need your Etsy shop connected first. |
| Platforms and integrations | C | Web only, with no desktop or phone app, and its one connection is Etsy, through Etsy's API. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Marmalead is for
- Fits if you sell on Etsy and pick tags and titles by volume and competition
- Works for a seller who would rather pay $300 once than keep a subscription
Who it is not for
- Not for you if you want to try before you pay, as there's no free plan or trial
- Skip it if you sell anywhere other than Etsy, as that's all it works with
- Pricey if you're watching every dollar, as eRank starts at $5.50 a month for Etsy research
- Watch out: the terms say the current period isn't refunded, but the Marma AI page offers 14 days' money back
- Watch out: there's one plan, so you can't pay less for fewer features, and listing grades need your shop connected
Good to know
Good for
- Etsy sellers picking tags and titles from real shopper searches
- Sellers planning listings around seasonal demand
- Owners of several Etsy shops, which can all be connected
Worth knowing
- It works only for Etsy, through Etsy's API, and is not endorsed by Etsy.
- There is no free plan, and the pricing page offers no free trial.
- The terms say payments for the current billing period are not refunded, though the Marma AI page advertises a 14-day money-back guarantee.
- There is a single plan; the only choice is the billing term.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$15.83
A month to start
Marmalead is a paid product, starting at $15.83 per month, billed annually at $190 ($19 billed monthly).
Nothing is free: no free plan, and no trial on the pricing page.
Monthly
$19
per month
The single Entrepreneur plan with every feature, billed each month.
Quarterly
$53
per quarter
The same plan billed every 3 months, which the page puts at $18 a month and a 7% saving.
Annual
$190
per year
The same plan billed yearly, $15.83 a month, which the page says saves 16%.
Lifetime
$300
one-time, lifetime access
The same plan for one payment, with no renewal.
Read from marmalead.com on Oct 23, 2026.
Ways to pay less
Annual discount
Save 16% with annual billing
Marmalead's pricing page lists the annual term at $190, which it says saves $38 or 16% against paying $19 a month; quarterly billing saves 7%.
Stated on marmalead.comLifetime license
Lifetime access for $300, paid once
The pricing page sells lifetime access for a single $300 payment, which it says saves $840 over five years against monthly billing.
Stated on marmalead.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Etsy keyword research and listing grades with an AI shop coach. Here is what it does, as its own site describes it, and what it covers: AI features, keyword research.
It does Etsy research fully, but that's a smaller job, and it works only for Etsy.
- Storm and similar searches
- Storm turns one keyword into a long list of scored suggestions, and similar searches show the variations real Etsy shoppers type.
- MarmaMeters
- Rates each keyword's search volume, engagement and competition as simple bars, from Marmalead's figures for searches and listing views.
- Seasonality and forecasting
- Shows more than a year of interest for every keyword and forecasts how it will perform over the next three months.
- Listing grades
- Gives each connected listing a letter grade built from SEO factors such as tags and title, and sales factors such as photos and description length.
- Market pricing
- Shows bargain, mid-range and premium price ranges for a product, based on how the market prices similar listings.
- Marma AI and AI authoring
- An AI assistant answers questions from your shop's stats and Etsy data, critiques descriptions, writes titles and tags, and suggests FAQs.
Where it runs
- Web
What it works with
- Etsy
Marmalead is made by Marmalead, LLC, and has been around since 2015.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/51
Other keyword research tools it is graded above
Marmalead's GPA of 1.8 is higher than 0 of the 51 other keyword research tools we grade, and level with 3.
It stands best on value for money (B, above 27 of 51) and worst on free plan and trial (F, above 0).
Its paid plans start at $15.83 a month, against a middle price of $18 for the category: 15 of the 35 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 17 tools score higher and cost less.
Each grade against the category
Every bar is all 52 keyword research tools we grade, cut by the letter each got. Marmalead’s own letter is outlined.
- BValue for moneyAbove 27 of 51
- FFree plan and trialAbove 0 of 51
- CFeaturesAbove 6 of 51
- CEase of useAbove 0 of 51
- CPlatforms and integrationsAbove 0 of 51
Price against what you get
Each dot is one of 44 keyword research tools. Further left costs less; higher up scores better on features, ease of use and platforms. Marmalead is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Marmalead you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 48 of the 51 other keyword research tools grade higher. It costs $189.96 a year.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- AI features, unless you pay a model provider for each request yourself.
- People on the other end: coaches. No app builder makes those.
What this rests on. Marmalead’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
eRank, EverBee, Alura and MerchantWords
The 4 tools Marmalead is most often weighed against, with where each one differs from it.
- 2.6GPA
eRank
Free plan · from $5.50/mo
Etsy SEO tool for keywords, listing audits and competitor tracking.
- eRank has a free plan. Marmalead does not.
- Only eRank lists a browser extension.
- eRank also covers rank tracking.
- 2.4GPA
EverBee
Free plan · from $24.99/mo
Etsy product and keyword research with sales figures for any listing.
- EverBee has a free plan. Marmalead does not.
- Only EverBee lists a browser extension.
- 2.8GPA
Alura
Free plan · from $7.99/mo
Etsy keyword, product and shop research plus listing and marketing.
- Alura has a free plan. Marmalead does not.
- Only Alura lists a browser extension.
- Alura also covers email campaigns and a/B testing.
- 2.0GPA
MerchantWords
From $35/mo
Amazon keyword research from searches made on Amazon marketplaces.
- MerchantWords also covers amazon selling.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Marmalead free?
No. Marmalead is a paid product, starting at $15.83 per month, billed annually at $190 ($19 billed monthly).
How much does Marmalead cost?
Marmalead lists 4 plans. Monthly: $19 per month.
What platforms does Marmalead work on?
Marmalead is available on Web.
Does Marmalead offer any discounts?
Marmalead publicly lists the following: Save 16% with annual billing; Lifetime access for $300, paid once.
Does Marmalead have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Marmalead is listed for Web.
Does Marmalead have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Marmalead is listed for Web.
Is Marmalead open source?
Marmalead is not described as open source on its own site, as read on Oct 23, 2026.
What does Marmalead integrate with?
Marmalead's listing names Etsy. A listing names up to eight integrations, so it may connect to more.
Who makes Marmalead?
Marmalead is made by Marmalead, LLC. It dates from 2015.
What are the alternatives to Marmalead?
The closest alternatives to Marmalead in our directory are eRank, EverBee, Alura and MerchantWords.
How does Marmalead compare with other keyword research tools?
Marmalead's GPA of 1.8 is higher than 0 of the 51 other keyword research tools we grade, and level with 3.
Is Marmalead good value for money?
ToolGPA grades Marmalead B for value for money. Its paid plans start at $15.83 a month, against a middle price of $18 for the category: 15 of the 35 others that charge start lower.
Could I make my own version of Marmalead?
To replace Marmalead you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from Marmalead’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Marmalead's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Marmalead, LLC. Prices change, so check marmalead.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Marmalead, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/marmalead
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Marmalead: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/marmalead
Know someone choosing between keyword research tools?
Send them this guide: toolgpa.com/tools/marmalead/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded keyword research tools after Marmalead, each with an Insider's Guide of its own.
- Keyword Research Tools Insider's GuideEvery one of the 52 keyword research tools we grade, compared
- another keyword tool Insider's GuideFree keyword generator with live Google Keyword Planner data3.0 GPA
- Google Trends Insider's GuideFree charts of relative Google search interest by time and place3.0 GPA
- Pinterest Trends Insider's GuideFree view of what people search and save on Pinterest, by region3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Marmalead’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Marmalead is a trademark of its owner, and this guide is not made, paid for or approved by Marmalead, LLC. Prices and plans change: check marmalead.com before you buy.