EverBee vs Marmalead (2026): which should you pick?
As of Oct 23, 2026, EverBee grades higher than Marmalead: 2.4 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
EverBee grades higher on the free plan, features and platforms. Marmalead grades higher on value for money. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
EverBee
Etsy product and keyword research with sales figures for any listing
Marmalead
Etsy keyword research and listing grades with an AI shop coach
Which one is for you
Pick EverBee if
- Fits if you want to check Etsy demand before you make a new product
- Works for sellers picking Etsy tags who want volume next to competition
Look elsewhere if
- Skip it if you sell anywhere but Etsy, as that's all it covers
- Not for you if you want to try the paid data first, as there's no trial
- Pricey if you pay monthly, at $39 for Growth against $24.99 on yearly billing
- Tight if you stay free: Hobby shows no sales or revenue and stops at 10 keyword searches
- Watch out: long-range trend tables, unlimited AI Actions and more than 3 stores need Business at $69 a month
Pick Marmalead if
- Fits if you sell on Etsy and pick tags and titles by volume and competition
- Works for a seller who would rather pay $300 once than keep a subscription
Look elsewhere if
- Not for you if you want to try before you pay, as there's no free plan or trial
- Skip it if you sell anywhere other than Etsy, as that's all it works with
- Pricey if you're watching every dollar, as eRank starts at $5.50 a month for Etsy research
- Watch out: the terms say the current period isn't refunded, but the Marma AI page offers 14 days' money back
- Watch out: there's one plan, so you can't pay less for fewer features, and listing grades need your shop connected
How we grade them
| 2.4GPAEverBeeFair | 1.8GPAMarmaleadWeak | |
|---|---|---|
| Value for money | CGrowth is $24.99 a month billed yearly, $39 monthly, between this category's middle and its dearer quarter, and dearer than eRank's and Alura's starting plans. Long-range trend tables need Business at $69. | BOne plan with every feature: $19 a month, $190 a year ($15.83 a month), or $300 once for life. That lifetime price is under two years of this category's $17 middle. Mind you, eRank starts at $5.50 for Etsy work. |
| Free plan and trial | CThe free Hobby plan needs no card, but shows only views, reviews and favorites, with 10 keyword searches. The sales and revenue figures, the reason to use it, need Growth. | FNothing is free: no free plan, and no trial on the pricing page. The terms say the current period isn't refunded, though the Marma AI page mentions a 14-day money-back guarantee. |
| Features | BMonthly sales and revenue for any Etsy listing, keyword volume and competition with a Keyword Score, Tag Analyzer, growth trends, the Chrome extension and an MCP server for Claude. It covers Etsy research fully. | CKeyword suggestions with volume, engagement and competition bars, seasonality with a three-month forecast, listing grades, market pricing and an AI assistant. It does Etsy research fully, but that's a smaller job, and it works only for Etsy. |
| Ease of use | CNo rating on record. Getting started means installing the Chrome extension and connecting your Etsy account, and then there's a lot of data to read. | CNo rating on record. Keywords are scored as bars, but listing grades and Marma AI's answers about your shop need your Etsy shop connected first. |
| Platforms and integrations | BA web app plus a Chrome extension that works on Etsy's pages, linked to Etsy, with AI Actions that go to Gemini, ChatGPT or Claude and an MCP server. No phone app. | CWeb only, with no desktop or phone app, and its one connection is Etsy, through Etsy's API. |
| Best for | checking Etsy demand before you make it | Etsy keywords scored for volume and competition |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EverBee and Marmalead. How we grade
Price against what you get
EverBee starts at $24.99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Marmalead starts at $15.83 a month and scores 2.0.
EverBee scores higher, and starts $9.16 a month higher: the question is whether the extra is worth that to you. Of the other keyword research tools on the chart, 1 scores higher than EverBee for less, and 17 score higher than Marmalead for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| EverBee | Marmalead | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $24.99 per month, billed annually ($39 billed monthly) | $15.83 per month, billed annually at $190 ($19 billed monthly) |
| Free plan | Hobby plan: product views, reviews and favorites, 10 keyword searches, basic filters, and 5 saved keywords, 5 saved shops and 1 folder. No card needed. | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | EverBee, Inc. | Marmalead, LLC |
| Price read from | everbee.io | marmalead.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
EverBee
- Covers Etsy only, and getting started means installing the Chrome extension and connecting an Etsy account.
- The free Hobby plan has no sales or revenue figures and stops at 10 keyword searches.
- There is no free trial of paid plans; Growth is $39 a month billed monthly.
- Long-range trend tables, unlimited AI Actions and unlimited store connections need Business at $69 a month billed annually.
Marmalead
- It works only for Etsy, through Etsy's API, and is not endorsed by Etsy.
- There is no free plan, and the pricing page offers no free trial.
- The terms say payments for the current billing period are not refunded, though the Marma AI page advertises a 14-day money-back guarantee.
- There is a single plan; the only choice is the billing term.
Key features
EverBee
- Product Analytics
- Monthly sales, revenue and conversion rate for Etsy listings, with filters for new, trending and fast-growing products. The free plan shows views, reviews and favorites only.
- Keyword Research
- Search volume and competition for Etsy search terms, compared side by side; paid plans add unlimited lookups and a Keyword Score.
- Trends and growth rate
- Growth curves for a listing or a whole search. Growth covers last month to all time on single listings; Business adds 3- to 24-month patterns in research tables.
- Chrome extension on Etsy
- Shows how well a product is selling while you browse or search Etsy, along with listing tags and competitor shop sales and revenue.
- AI Actions
- Send a design to Gemini, ChatGPT or Claude with a ready-made prompt for a similar design, a typography-led redesign or a dark version: 100 a month on Growth.
- EverBee Research MCP
- Connects Claude to EverBee data so it can look up products, keywords and trends in plain English. Included from the Growth plan.
Marmalead
- Storm and similar searches
- Storm turns one keyword into a long list of scored suggestions, and similar searches show the variations real Etsy shoppers type.
- MarmaMeters
- Rates each keyword's search volume, engagement and competition as simple bars, from Marmalead's figures for searches and listing views.
- Seasonality and forecasting
- Shows more than a year of interest for every keyword and forecasts how it will perform over the next three months.
- Listing grades
- Gives each connected listing a letter grade built from SEO factors such as tags and title, and sales factors such as photos and description length.
- Market pricing
- Shows bargain, mid-range and premium price ranges for a product, based on how the market prices similar listings.
- Marma AI and AI authoring
- An AI assistant answers questions from your shop's stats and Etsy data, critiques descriptions, writes titles and tags, and suggests FAQs.
Plans
EverBee
Hobby$0
Product views, reviews and favorites, 10 keyword searches, basic filters and 1 custom folder, for trying first product ideas.
Growth$24.99
per month, billed annually ($39 billed monthly)
Sales, revenue and conversion data, unlimited keywords with Keyword Score, Tag Analyzer, 100 AI Actions a month, MCP and 3 store connections.
Business$69
per month, billed annually ($99 billed monthly)
Trends over 3 to 24 months and beyond, unlimited custom filters, unlimited AI Actions, unlimited favorites and store connections.
Marmalead
Monthly$19
per month
The single Entrepreneur plan with every feature, billed each month.
Quarterly$53
per quarter
The same plan billed every 3 months, which the page puts at $18 a month and a 7% saving.
Annual$190
per year
The same plan billed yearly, $15.83 a month, which the page says saves 16%.
Lifetime$300
one-time, lifetime access
The same plan for one payment, with no renewal.
Ways to pay less
EverBee
- Annual discount
Save up to 36% with annual billing
EverBee's pricing page puts annual Growth at $299 a year instead of $468 billed monthly, and annual Business at $828, a $360 saving.
Marmalead
- Annual discount
Save 16% with annual billing
Marmalead's pricing page lists the annual term at $190, which it says saves $38 or 16% against paying $19 a month; quarterly billing saves 7%.
- Lifetime license
Lifetime access for $300, paid once
The pricing page sells lifetime access for a single $300 payment, which it says saves $840 over five years against monthly billing.
Common questions
Which is cheaper, EverBee or Marmalead?
As of Oct 23, 2026, Marmalead is cheaper to start with: $15.83 a month, against $24.99 a month for EverBee. EverBee starts at $24.99 per month, billed annually ($39 billed monthly), and Marmalead starts at $15.83 per month, billed annually at $190 ($19 billed monthly).
Which has a free plan, EverBee or Marmalead?
As of Oct 23, 2026, only EverBee has a free plan. Marmalead does not.
Which platforms do EverBee and Marmalead run on?
As of Oct 23, 2026, only EverBee lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.