Alura review (2026): is the free plan enough?
Etsy keyword, product and shop research plus listing and marketing
Alura report card
Good · out of 4.0 · graded Oct 23, 2026
Best for Etsy research plus listing tests and marketing
Alura does Etsy keyword and product research, then adds AI listing rewrites, A/B tests, Pinterest posting, email marketing and Etsy Ads, with an API and MCP on every plan. Basic is $7.99 a month on yearly billing. But it's Etsy only, Free and Basic search a 1 million product sample with no history or export, several shops need Professional, and there's no trial.
Who Alura is for
- Fits if you want research, listing tests and marketing for your Etsy shop in one place
- Works for Etsy sellers who pick tags by Etsy's own search volume, not Google's
Who Alura is not for
- Skip it if you sell anywhere but Etsy, as it's built for Etsy only
- Tight if you run several shops, since only Professional connects more than one
- Pricey if you pay monthly, as Growth is $29.99 that way against $14.99 on yearly billing
- Watch out: Free and Basic search a sample of 1 million products, with no history, filters or export
- Watch out: there's no trial, only a 7-day money-back guarantee, and new email senders start at 50 a day
Why Alura gets a 2.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyBasic is $7.99 a month on yearly billing, $11.99 monthly, inside this category's cheaper quarter. Growth, which opens the full database, A/B tests and the marketing tools, is $14.99, still under the category's middle.
- CFree plan and trialA free plan with 5 keyword and 5 product searches a day, about 20 AI listing rewrites and the Chrome extension. But it searches a sample of 1 million products, with no history, filters or export.
- AFeaturesEtsy keyword volume and difficulty, sales for 100 million+ products, AI listing rewrites, then A/B tests, Pinterest posting, email marketing and Etsy Ads management. The other Etsy tools here list none of those selling tools.
- CEase of useNo rating on record. Research is a search box, but the listing tools, tests and marketing mean connecting your Etsy shop and learning a fair bit.
- BPlatforms and integrationsWeb and a Chrome extension, linked to Etsy, Pinterest and Etsy Ads, with API and MCP access on every plan for Claude, ChatGPT or Cursor. No phone or desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Alura's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/alura#review"><img src="https://toolgpa.com/badge/alura.svg" alt="Alura: 2.8 GPA on ToolGPA" width="196" height="56"></a>Where Alura stands among keyword research tools
Alura's GPA of 2.8 is higher than 44 of the 51 other keyword research tools we grade, and level with 3.
It stands best on features (A, above 51 of 51) and worst on ease of use (C, above 0).
Its paid plans start at $7.99 a month, against a middle price of $18 for the category: 2 of the 35 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 52 keyword research tools we grade, cut by the letter each got. Alura’s own letter is outlined.
- BValue for moneyAbove 27 of 51, level with 9
- CFree plan and trialAbove 11 of 51, level with 29
- AFeaturesAbove 51 of 51
- CEase of useAbove 0 of 51, level with 27
- BPlatforms and integrationsAbove 26 of 51, level with 25
Price against what you get
Each dot is one of 44 keyword research tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Alura, or make your own?
Keep it
To replace Alura you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 44 of the 51 other keyword research tools we grade. It costs $95.88 a year.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- Newsletters sent to thousands of people that still reach the inbox.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Etsy, Pinterest and Etsy Ads among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features A, which means it covers the whole job.
What this rests on. Alura’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Alura?
Alura is a web app and Chrome extension for Etsy sellers. It estimates monthly Etsy search volume and competition for keywords, shows sales and revenue for products and shops, and scores and rewrites listings with AI. Higher plans add A/B tests, Pinterest posting, email marketing, Etsy Ads management and profit analytics, and every plan includes API and MCP access.
Worth knowing
- Built for Etsy only, and Free, Basic and Growth connect one Etsy shop; several shops need Professional.
- Free and Basic search a sample of 1 million products and 25,000 shops, with no historic data, filters or export.
- Email marketing starts new senders at 50 emails a day, rising to 5,000 a day as they send without spam complaints.
- There is no free trial of paid plans, but each payment has a 7-day money-back guarantee.
Key features
- Etsy keyword research
- Monthly Etsy search volume estimated from real listings, the number of competing listings, 3-month change, difficulty and a score, plus similar keywords that are valid tags.
- Product and shop research
- Estimated sales and revenue for Etsy listings and shops; the free and Basic plans search a sample, Growth and up search 100 million+ products and 2.5 million+ shops.
- AI listing optimization
- Scores listings and rewrites them with AI, paid for with AI credits that refresh monthly on paid plans; extra credits can be bought and do not expire.
- A/B tests
- Test listing changes against each other: 4 active tests on Growth and 20 on Professional.
- Marketing tools
- Growth adds Pinterest posting (15 pins a day), email marketing with no contact limit and Etsy Ads management; Professional raises Pinterest to 40 pins a day.
- API and MCP
- Every plan includes API and MCP access, from 100 API credits a month on Free to 100,000 on Professional, so Claude, ChatGPT or Cursor can query Alura.
Alura pricing
As of Oct 23, 2026, Alura has a free plan, and paid plans start at $7.99 per month, billed annually ($11.99 billed monthly).
- Starts at
- $7.99 per month, billed annually ($11.99 billed monthly)
- Free plan
- 5 keyword and 5 product searches a day, about 20 AI listing optimizations, a sample of 1 million products and 25,000 shops, the profit calculator and the Chrome extension.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 5 daily keyword and product searches, about 20 AI listing optimizations, a sample research database and a one-time 1,000 AI credits. |
| Basic | $7.99per month, billed annually ($11.99 billed monthly) | 50 daily keyword and product searches, about 40 AI listing optimizations a month, saved lists and 2,000 AI credits a month. |
| Growth | $14.99per month, billed annually ($29.99 billed monthly) | 500 daily searches, the full 100 million+ product database, CSV export, 4 A/B tests, 3 years of analytics, email, Pinterest and Etsy Ads tools. |
| Professional | $29.99per month, billed annually ($69.99 billed monthly) | Unlimited research searches, several connected shops, export of all pages, 20 A/B tests, all-time analytics and 8,000 AI credits a month. |
Read from alura.io on Oct 23, 2026. Prices change, so confirm with Alura before you buy.
Ways to pay less
- Annual discountSave up to 57% with annual billing
Alura's pricing page lists annual billing at 33% off Basic ($95.88 a year), 50% off Growth ($179.99) and 57% off Professional ($359.88).
Stated on alura.io
Works with
Alura alternatives
- Alura vs EverBee
Free plan · from $24.99/mo
- Alura vs eRank
Free plan · from $5.50/mo
- Alura vs Marmalead
From $15.83/mo
- Alura vs KeywordTool.io
Free plan · from $68/mo
Common questions
Does Alura have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Alura is listed for Web.
Does Alura have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Alura is listed for Web.
Is Alura open source?
Alura is not described as open source on its own site, as read on Oct 23, 2026.
Does Alura have an API?
Yes. Alura offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.