The Alura Insider’s Guide
Everything we know about Alura in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Alura
The Insider’s Guide
Etsy keyword, product and shop research plus listing and marketing
Every plan, grade, refund rule and rival among keyword research tools, read from Alura’s own pages.
Made by Pixell AS · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Alura’s own pages, its app-store listings and our grades. Every fact in it is on Alura’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.8
GPA, above 44 of the 51 other keyword research tools we grade
Alura is a web app and Chrome extension for Etsy sellers. It estimates monthly Etsy search volume and competition for keywords, shows sales and revenue for products and shops, and scores and rewrites listings with AI. Higher plans add A/B tests, Pinterest posting, email marketing, Etsy Ads management and profit analytics, and every plan includes API and MCP access.
To get you started, here are 9 things to know about Alura, taken from its own pages and our grades.
Research is a search box, but the listing tools, tests and marketing mean connecting your Etsy shop and learning a fair bit.
- 1
Best for Etsy research plus listing tests and marketing
Alura does Etsy keyword and product research, then adds AI listing rewrites, A/B tests, Pinterest posting, email marketing and Etsy Ads, with an API and MCP on every plan.
- 2
Paid plans start at $7.99 a month
As its pricing page puts it: $7.99 per month, billed annually ($11.99 billed monthly).
- 3
There is a free plan
5 keyword and 5 product searches a day, about 20 AI listing optimizations, a sample of 1 million products and 25,000 shops, the profit calculator and the Chrome extension.
- 4
It runs on Web
Web, with a browser extension too.
- 5
Etsy keyword research
Monthly Etsy search volume estimated from real listings, the number of competing listings, 3-month change, difficulty and a score, plus similar keywords that are valid tags.
- 6
Product and shop research
Estimated sales and revenue for Etsy listings and shops; the free and Basic plans search a sample, Growth and up search 100 million+ products and 2.5 million+ shops.
- 7
AI listing optimization
Scores listings and rewrites them with AI, paid for with AI credits that refresh monthly on paid plans; extra credits can be bought and do not expire.
- 8
A 2.8 GPA, above 44 of 51
That is against the other keyword research tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Alura you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
Alura at a glance
- Pricing
- Free plan, from $7.99 per month, billed annually ($11.99 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, Browser extension
- Made by
- Pixell AS
- Category
- Keyword Research Tools
- Our grade
- 2.8 GPA, good
The report card
Best for Etsy research plus listing tests and marketing
Alura does Etsy keyword and product research, then adds AI listing rewrites, A/B tests, Pinterest posting, email marketing and Etsy Ads, with an API and MCP on every plan. Basic is $7.99 a month on yearly billing. But it's Etsy only, Free and Basic search a 1 million product sample with no history or export, several shops need Professional, and there's no trial.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Basic is $7.99 a month on yearly billing, $11.99 monthly, inside this category's cheaper quarter. Growth, which opens the full database, A/B tests and the marketing tools, is $14.99, still under the category's middle. |
| Free plan and trial | C | A free plan with 5 keyword and 5 product searches a day, about 20 AI listing rewrites and the Chrome extension. But it searches a sample of 1 million products, with no history, filters or export. |
| Features | A | Etsy keyword volume and difficulty, sales for 100 million+ products, AI listing rewrites, then A/B tests, Pinterest posting, email marketing and Etsy Ads management. The other Etsy tools here list none of those selling tools. |
| Ease of use | C | No rating on record. Research is a search box, but the listing tools, tests and marketing mean connecting your Etsy shop and learning a fair bit. |
| Platforms and integrations | B | Web and a Chrome extension, linked to Etsy, Pinterest and Etsy Ads, with API and MCP access on every plan for Claude, ChatGPT or Cursor. No phone or desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Alura is for
- Fits if you want research, listing tests and marketing for your Etsy shop in one place
- Works for Etsy sellers who pick tags by Etsy's own search volume, not Google's
Who it is not for
- Skip it if you sell anywhere but Etsy, as it's built for Etsy only
- Tight if you run several shops, since only Professional connects more than one
- Pricey if you pay monthly, as Growth is $29.99 that way against $14.99 on yearly billing
- Watch out: Free and Basic search a sample of 1 million products, with no history, filters or export
- Watch out: there's no trial, only a 7-day money-back guarantee, and new email senders start at 50 a day
Good to know
Good for
- Etsy sellers picking tags and keywords from Etsy search data
- Checking what competing Etsy shops and products sell
- Sellers who want research, listing tests and marketing in one account
Worth knowing
- Built for Etsy only, and Free, Basic and Growth connect one Etsy shop; several shops need Professional.
- Free and Basic search a sample of 1 million products and 25,000 shops, with no historic data, filters or export.
- Email marketing starts new senders at 50 emails a day, rising to 5,000 a day as they send without spam complaints.
- There is no free trial of paid plans, but each payment has a 7-day money-back guarantee.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$7.99
A month to start. There is a free plan too
Alura has a free plan. Paid plans start at $7.99 per month, billed annually ($11.99 billed monthly).
Free
$0
5 daily keyword and product searches, about 20 AI listing optimizations, a sample research database and a one-time 1,000 AI credits.
Basic
$7.99
per month, billed annually ($11.99 billed monthly)
50 daily keyword and product searches, about 40 AI listing optimizations a month, saved lists and 2,000 AI credits a month.
Growth
$14.99
per month, billed annually ($29.99 billed monthly)
500 daily searches, the full 100 million+ product database, CSV export, 4 A/B tests, 3 years of analytics, email, Pinterest and Etsy Ads tools.
Professional
$29.99
per month, billed annually ($69.99 billed monthly)
Unlimited research searches, several connected shops, export of all pages, 20 A/B tests, all-time analytics and 8,000 AI credits a month.
The free plan
5 keyword and 5 product searches a day, about 20 AI listing optimizations, a sample of 1 million products and 25,000 shops, the profit calculator and the Chrome extension.
Read from alura.io on Oct 23, 2026.
Ways to pay less
Annual discount
Save up to 57% with annual billing
Alura's pricing page lists annual billing at 33% off Basic ($95.88 a year), 50% off Growth ($179.99) and 57% off Professional ($359.88).
Stated on alura.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
Etsy keyword, product and shop research plus listing and marketing. Here is what it does, as its own site describes it, and what it covers: public API, AI features, email campaigns, keyword research, a/B testing.
The other Etsy tools here list none of those selling tools.
- Etsy keyword research
- Monthly Etsy search volume estimated from real listings, the number of competing listings, 3-month change, difficulty and a score, plus similar keywords that are valid tags.
- Product and shop research
- Estimated sales and revenue for Etsy listings and shops; the free and Basic plans search a sample, Growth and up search 100 million+ products and 2.5 million+ shops.
- AI listing optimization
- Scores listings and rewrites them with AI, paid for with AI credits that refresh monthly on paid plans; extra credits can be bought and do not expire.
- A/B tests
- Test listing changes against each other: 4 active tests on Growth and 20 on Professional.
- Marketing tools
- Growth adds Pinterest posting (15 pins a day), email marketing with no contact limit and Etsy Ads management; Professional raises Pinterest to 40 pins a day.
- API and MCP
- Every plan includes API and MCP access, from 100 API credits a month on Free to 100,000 on Professional, so Claude, ChatGPT or Cursor can query Alura.
Where it runs
- Web
- Browser extension
What it works with
- Etsy
- Etsy Ads
- Claude
- ChatGPT
- Cursor
Alura is made by Pixell AS.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
44/51
Other keyword research tools it is graded above
Alura's GPA of 2.8 is higher than 44 of the 51 other keyword research tools we grade, and level with 3.
It stands best on features (A, above 51 of 51) and worst on ease of use (C, above 0).
Its paid plans start at $7.99 a month, against a middle price of $18 for the category: 2 of the 35 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 52 keyword research tools we grade, cut by the letter each got. Alura’s own letter is outlined.
- BValue for moneyAbove 27 of 51
- CFree plan and trialAbove 11 of 51
- AFeaturesAbove 51 of 51
- CEase of useAbove 0 of 51
- BPlatforms and integrationsAbove 26 of 51
Price against what you get
Each dot is one of 44 keyword research tools. Further left costs less; higher up scores better on features, ease of use and platforms. Alura is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Alura you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 44 of the 51 other keyword research tools we grade. It costs $95.88 a year.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- Newsletters sent to thousands of people that still reach the inbox.
- Splitting visitors between versions and telling you which won.
- It plugs into other products, Etsy, Pinterest and Etsy Ads among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features A, which means it covers the whole job.
What this rests on. Alura’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
EverBee, eRank, Marmalead and KeywordTool.io
The 4 tools Alura is most often weighed against, with where each one differs from it.
- 2.4GPA
EverBee
Free plan · from $24.99/mo
Etsy product and keyword research with sales figures for any listing.
- Alura also covers email campaigns and a/B testing.
- 2.6GPA
eRank
Free plan · from $5.50/mo
Etsy SEO tool for keywords, listing audits and competitor tracking.
- Alura also covers email campaigns and a/B testing.
- eRank also covers rank tracking.
- 1.8GPA
Marmalead
From $15.83/mo
Etsy keyword research and listing grades with an AI shop coach.
- Alura has a free plan. Marmalead does not.
- Only Alura lists a browser extension.
- Alura also covers email campaigns and a/B testing.
- 2.4GPA
KeywordTool.io
Free plan · from $68/mo
Autocomplete keyword ideas from Google and 16 other search platforms.
- Only Alura lists a browser extension.
- Alura also covers email campaigns and a/B testing.
- KeywordTool.io also covers app store optimization and youTube SEO.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Alura free?
Alura has a free plan. 5 keyword and 5 product searches a day, about 20 AI listing optimizations, a sample of 1 million products and 25,000 shops, the profit calculator and the Chrome extension.
How much does Alura cost?
Alura lists 4 plans. Free: $0.
What platforms does Alura work on?
Alura is available on Web. It also has a browser extension.
Does Alura offer any discounts?
Alura publicly lists the following: Save up to 57% with annual billing.
Does Alura have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Alura is listed for Web.
Does Alura have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Alura is listed for Web.
Is Alura open source?
Alura is not described as open source on its own site, as read on Oct 23, 2026.
Does Alura have an API?
Yes. Alura offers a public API, according to its own site.
What does Alura integrate with?
Alura's listing names Etsy, Pinterest, Etsy Ads, Claude, ChatGPT and Cursor.
Who makes Alura?
Alura is made by Pixell AS.
What are the alternatives to Alura?
The closest alternatives to Alura in our directory are EverBee, eRank, Marmalead and KeywordTool.io.
How does Alura compare with other keyword research tools?
Alura's GPA of 2.8 is higher than 44 of the 51 other keyword research tools we grade, and level with 3.
Is Alura good value for money?
ToolGPA grades Alura B for value for money. Its paid plans start at $7.99 a month, against a middle price of $18 for the category: 2 of the 35 others that charge start lower.
Could I make my own version of Alura?
To replace Alura you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from Alura’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Alura's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Pixell AS. Prices change, so check alura.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Alura, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/alura
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Alura: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/alura
Know someone choosing between keyword research tools?
Send them this guide: toolgpa.com/tools/alura/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded keyword research tools after Alura, each with an Insider's Guide of its own.
- Keyword Research Tools Insider's GuideEvery one of the 52 keyword research tools we grade, compared
- another keyword tool Insider's GuideFree keyword generator with live Google Keyword Planner data3.0 GPA
- Google Trends Insider's GuideFree charts of relative Google search interest by time and place3.0 GPA
- Pinterest Trends Insider's GuideFree view of what people search and save on Pinterest, by region3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Alura’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Alura is a trademark of its owner, and this guide is not made, paid for or approved by Pixell AS. Prices and plans change: check alura.io before you buy.