Alura vs Marmalead (2026): which should you pick?
As of Oct 23, 2026, Alura grades higher than Marmalead: 2.8 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Alura grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Alura
Etsy keyword, product and shop research plus listing and marketing
Marmalead
Etsy keyword research and listing grades with an AI shop coach
Which one is for you
Pick Alura if
- Fits if you want research, listing tests and marketing for your Etsy shop in one place
- Works for Etsy sellers who pick tags by Etsy's own search volume, not Google's
Look elsewhere if
- Skip it if you sell anywhere but Etsy, as it's built for Etsy only
- Tight if you run several shops, since only Professional connects more than one
- Pricey if you pay monthly, as Growth is $29.99 that way against $14.99 on yearly billing
- Watch out: Free and Basic search a sample of 1 million products, with no history, filters or export
- Watch out: there's no trial, only a 7-day money-back guarantee, and new email senders start at 50 a day
Pick Marmalead if
- Fits if you sell on Etsy and pick tags and titles by volume and competition
- Works for a seller who would rather pay $300 once than keep a subscription
Look elsewhere if
- Not for you if you want to try before you pay, as there's no free plan or trial
- Skip it if you sell anywhere other than Etsy, as that's all it works with
- Pricey if you're watching every dollar, as eRank starts at $5.50 a month for Etsy research
- Watch out: the terms say the current period isn't refunded, but the Marma AI page offers 14 days' money back
- Watch out: there's one plan, so you can't pay less for fewer features, and listing grades need your shop connected
How we grade them
| 2.8GPAAluraGood | 1.8GPAMarmaleadWeak | |
|---|---|---|
| Value for money | BBasic is $7.99 a month on yearly billing, $11.99 monthly, inside this category's cheaper quarter. Growth, which opens the full database, A/B tests and the marketing tools, is $14.99, still under the category's middle. | BOne plan with every feature: $19 a month, $190 a year ($15.83 a month), or $300 once for life. That lifetime price is under two years of this category's $17 middle. Mind you, eRank starts at $5.50 for Etsy work. |
| Free plan and trial | CA free plan with 5 keyword and 5 product searches a day, about 20 AI listing rewrites and the Chrome extension. But it searches a sample of 1 million products, with no history, filters or export. | FNothing is free: no free plan, and no trial on the pricing page. The terms say the current period isn't refunded, though the Marma AI page mentions a 14-day money-back guarantee. |
| Features | AEtsy keyword volume and difficulty, sales for 100 million+ products, AI listing rewrites, then A/B tests, Pinterest posting, email marketing and Etsy Ads management. The other Etsy tools here list none of those selling tools. | CKeyword suggestions with volume, engagement and competition bars, seasonality with a three-month forecast, listing grades, market pricing and an AI assistant. It does Etsy research fully, but that's a smaller job, and it works only for Etsy. |
| Ease of use | CNo rating on record. Research is a search box, but the listing tools, tests and marketing mean connecting your Etsy shop and learning a fair bit. | CNo rating on record. Keywords are scored as bars, but listing grades and Marma AI's answers about your shop need your Etsy shop connected first. |
| Platforms and integrations | BWeb and a Chrome extension, linked to Etsy, Pinterest and Etsy Ads, with API and MCP access on every plan for Claude, ChatGPT or Cursor. No phone or desktop app. | CWeb only, with no desktop or phone app, and its one connection is Etsy, through Etsy's API. |
| Best for | Etsy research plus listing tests and marketing | Etsy keywords scored for volume and competition |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Alura and Marmalead. How we grade
Price against what you get
Alura starts at $7.99 a month and scores 3.0 out of 4 on features, ease of use and platforms. Marmalead starts at $15.83 a month and scores 2.0.
Alura scores higher and starts $7.84 a month lower. Of the other keyword research tools on the chart, none scores higher than Alura for less, and 17 score higher than Marmalead for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Alura also covers email campaigns and a/B testing.
At a glance
| Alura | Marmalead | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $7.99 per month, billed annually ($11.99 billed monthly) | $15.83 per month, billed annually at $190 ($19 billed monthly) |
| Free plan | 5 keyword and 5 product searches a day, about 20 AI listing optimizations, a sample of 1 million products and 25,000 shops, the profit calculator and the Chrome extension. | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Pixell AS | Marmalead, LLC |
| Price read from | alura.io | marmalead.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Alura
- Built for Etsy only, and Free, Basic and Growth connect one Etsy shop; several shops need Professional.
- Free and Basic search a sample of 1 million products and 25,000 shops, with no historic data, filters or export.
- Email marketing starts new senders at 50 emails a day, rising to 5,000 a day as they send without spam complaints.
- There is no free trial of paid plans, but each payment has a 7-day money-back guarantee.
Marmalead
- It works only for Etsy, through Etsy's API, and is not endorsed by Etsy.
- There is no free plan, and the pricing page offers no free trial.
- The terms say payments for the current billing period are not refunded, though the Marma AI page advertises a 14-day money-back guarantee.
- There is a single plan; the only choice is the billing term.
Key features
Alura
- Etsy keyword research
- Monthly Etsy search volume estimated from real listings, the number of competing listings, 3-month change, difficulty and a score, plus similar keywords that are valid tags.
- Product and shop research
- Estimated sales and revenue for Etsy listings and shops; the free and Basic plans search a sample, Growth and up search 100 million+ products and 2.5 million+ shops.
- AI listing optimization
- Scores listings and rewrites them with AI, paid for with AI credits that refresh monthly on paid plans; extra credits can be bought and do not expire.
- A/B tests
- Test listing changes against each other: 4 active tests on Growth and 20 on Professional.
- Marketing tools
- Growth adds Pinterest posting (15 pins a day), email marketing with no contact limit and Etsy Ads management; Professional raises Pinterest to 40 pins a day.
- API and MCP
- Every plan includes API and MCP access, from 100 API credits a month on Free to 100,000 on Professional, so Claude, ChatGPT or Cursor can query Alura.
Marmalead
- Storm and similar searches
- Storm turns one keyword into a long list of scored suggestions, and similar searches show the variations real Etsy shoppers type.
- MarmaMeters
- Rates each keyword's search volume, engagement and competition as simple bars, from Marmalead's figures for searches and listing views.
- Seasonality and forecasting
- Shows more than a year of interest for every keyword and forecasts how it will perform over the next three months.
- Listing grades
- Gives each connected listing a letter grade built from SEO factors such as tags and title, and sales factors such as photos and description length.
- Market pricing
- Shows bargain, mid-range and premium price ranges for a product, based on how the market prices similar listings.
- Marma AI and AI authoring
- An AI assistant answers questions from your shop's stats and Etsy data, critiques descriptions, writes titles and tags, and suggests FAQs.
Plans
Alura
Free$0
5 daily keyword and product searches, about 20 AI listing optimizations, a sample research database and a one-time 1,000 AI credits.
Basic$7.99
per month, billed annually ($11.99 billed monthly)
50 daily keyword and product searches, about 40 AI listing optimizations a month, saved lists and 2,000 AI credits a month.
Growth$14.99
per month, billed annually ($29.99 billed monthly)
500 daily searches, the full 100 million+ product database, CSV export, 4 A/B tests, 3 years of analytics, email, Pinterest and Etsy Ads tools.
Professional$29.99
per month, billed annually ($69.99 billed monthly)
Unlimited research searches, several connected shops, export of all pages, 20 A/B tests, all-time analytics and 8,000 AI credits a month.
Marmalead
Monthly$19
per month
The single Entrepreneur plan with every feature, billed each month.
Quarterly$53
per quarter
The same plan billed every 3 months, which the page puts at $18 a month and a 7% saving.
Annual$190
per year
The same plan billed yearly, $15.83 a month, which the page says saves 16%.
Lifetime$300
one-time, lifetime access
The same plan for one payment, with no renewal.
Ways to pay less
Alura
- Annual discount
Save up to 57% with annual billing
Alura's pricing page lists annual billing at 33% off Basic ($95.88 a year), 50% off Growth ($179.99) and 57% off Professional ($359.88).
Marmalead
- Annual discount
Save 16% with annual billing
Marmalead's pricing page lists the annual term at $190, which it says saves $38 or 16% against paying $19 a month; quarterly billing saves 7%.
- Lifetime license
Lifetime access for $300, paid once
The pricing page sells lifetime access for a single $300 payment, which it says saves $840 over five years against monthly billing.
Common questions
Which is cheaper, Alura or Marmalead?
As of Oct 23, 2026, Alura is cheaper to start with: $7.99 a month, against $15.83 a month for Marmalead. Alura starts at $7.99 per month, billed annually ($11.99 billed monthly), and Marmalead starts at $15.83 per month, billed annually at $190 ($19 billed monthly).
Which has a free plan, Alura or Marmalead?
As of Oct 23, 2026, only Alura has a free plan. Marmalead does not.
Which platforms do Alura and Marmalead run on?
As of Oct 23, 2026, only Alura lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.