Alura vs KeywordTool.io (2026): which should you pick?
As of Oct 23, 2026, Alura grades higher than KeywordTool.io: 2.8 against 2.4 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Alura grades higher on value for money and features. KeywordTool.io grades higher on the free plan and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Alura
Etsy keyword, product and shop research plus listing and marketing
KeywordTool.io
Autocomplete keyword ideas from Google and 16 other search platforms
Which one is for you
Pick Alura if
- Fits if you want research, listing tests and marketing for your Etsy shop in one place
- Works for Etsy sellers who pick tags by Etsy's own search volume, not Google's
Look elsewhere if
- Skip it if you sell anywhere but Etsy, as it's built for Etsy only
- Tight if you run several shops, since only Professional connects more than one
- Pricey if you pay monthly, as Growth is $29.99 that way against $14.99 on yearly billing
- Watch out: Free and Basic search a sample of 1 million products, with no history, filters or export
- Watch out: there's no trial, only a 7-day money-back guarantee, and new email senders start at 50 a day
Pick KeywordTool.io if
- Fits if you want long-tail ideas from YouTube, Amazon or TikTok and can do without the numbers
- Works for pulling keyword data into Claude or ChatGPT through the MCP server on a paid plan
Look elsewhere if
- Pricey if you only want search volumes, at $68 a month on yearly billing and $88 monthly
- Skip it if you need a difficulty score to judge which keywords you can win
- Not for you if you want to try the paid data first, as there's no trial, only a 30-day refund
- Watch out: only Google and Bing volumes come from the ad planners; the rest are modeled estimates
- Tight if you run lots of lookups, as Starter allows 50 requests a day across web, API and MCP
How we grade them
| 2.8GPAAluraGood | 2.4GPAKeywordTool.ioFair | |
|---|---|---|
| Value for money | BBasic is $7.99 a month on yearly billing, $11.99 monthly, inside this category's cheaper quarter. Growth, which opens the full database, A/B tests and the marketing tools, is $14.99, still under the category's middle. | DStarter is $68 a month on yearly billing, $88 monthly, which is in this category's dearest tenth. Every paid plan does include the API, an MCP server and volume for 50,000 keywords a day. There's no trial, only a 30-day money-back guarantee. |
| Free plan and trial | CA free plan with 5 keyword and 5 product searches a day, about 20 AI listing rewrites and the Chrome extension. But it searches a sample of 1 million products, with no history, filters or export. | BThe free version needs no account and no card, and gives up to 750+ suggestions a search with no limit on record. One person could live on that for ideas. What you don't get is volume, CPC or competition: those are all paid. |
| Features | AEtsy keyword volume and difficulty, sales for 100 million+ products, AI listing rewrites, then A/B tests, Pinterest posting, email marketing and Etsy Ads management. The other Etsy tools here list none of those selling tools. | CIdeas from 17 platforms, plus volume, CPC, trend history and bulk lookups on paid plans. But there's no difficulty score or competitor lookup on record, and only Google and Bing volumes come from the ad planners. |
| Ease of use | CNo rating on record. Research is a search box, but the listing tools, tests and marketing mean connecting your Etsy shop and learning a fair bit. | BNo rating on record, and nothing to set up: the free version runs without an account, so you type a word, pick a platform and read the list. |
| Platforms and integrations | BWeb and a Chrome extension, linked to Etsy, Pinterest and Etsy Ads, with API and MCP access on every plan for Claude, ChatGPT or Cursor. No phone or desktop app. | BWeb only, with no desktop or phone app. Every paid plan has a REST API and an MCP server for Claude, ChatGPT and Cursor, all drawing on the same daily request pool. |
| Best for | Etsy research plus listing tests and marketing | long-tail ideas from Google and 16 other platforms |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Alura and KeywordTool.io. How we grade
Price against what you get
Alura starts at $7.99 a month and scores 3.0 out of 4 on features, ease of use and platforms. KeywordTool.io starts at $68 a month and scores 2.7.
Alura scores higher and starts $60.01 a month lower. Of the other keyword research tools on the chart, none scores higher than Alura for less, and 1 scores higher than KeywordTool.io for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Alura also covers email campaigns and a/B testing.
- KeywordTool.io also covers app store optimization and youTube SEO.
At a glance
| Alura | KeywordTool.io | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $7.99 per month, billed annually ($11.99 billed monthly) | $68 per month, billed annually ($88 billed monthly) |
| Free plan | 5 keyword and 5 product searches a day, about 20 AI listing optimizations, a sample of 1 million products and 25,000 shops, the profit calculator and the Chrome extension. | Free version, no account needed: up to 750+ autocomplete suggestions per search term. Search volume, cost per click and competition data come with Keyword Tool Pro. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Pixell AS | Essential Apps LLC and Key Tools Limited |
| Price read from | alura.io | keywordtool.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Alura
- Built for Etsy only, and Free, Basic and Growth connect one Etsy shop; several shops need Professional.
- Free and Basic search a sample of 1 million products and 25,000 shops, with no historic data, filters or export.
- Email marketing starts new senders at 50 emails a day, rising to 5,000 a day as they send without spam complaints.
- There is no free trial of paid plans, but each payment has a 7-day money-back guarantee.
KeywordTool.io
- The free version shows suggestions only; volume, CPC and competition need a paid plan starting at $68 a month billed annually.
- There is no free trial; paid plans instead carry a 30-day money-back guarantee.
- Only Google and Bing volumes come from the ad planners; other platforms' volumes are modeled estimates.
- Paid plans are capped by daily requests, from 50 on Starter to 400 on Agency, shared across the web app, API and MCP.
Key features
Alura
- Etsy keyword research
- Monthly Etsy search volume estimated from real listings, the number of competing listings, 3-month change, difficulty and a score, plus similar keywords that are valid tags.
- Product and shop research
- Estimated sales and revenue for Etsy listings and shops; the free and Basic plans search a sample, Growth and up search 100 million+ products and 2.5 million+ shops.
- AI listing optimization
- Scores listings and rewrites them with AI, paid for with AI credits that refresh monthly on paid plans; extra credits can be bought and do not expire.
- A/B tests
- Test listing changes against each other: 4 active tests on Growth and 20 on Professional.
- Marketing tools
- Growth adds Pinterest posting (15 pins a day), email marketing with no contact limit and Etsy Ads management; Professional raises Pinterest to 40 pins a day.
- API and MCP
- Every plan includes API and MCP access, from 100 API credits a month on Free to 100,000 on Professional, so Claude, ChatGPT or Cursor can query Alura.
KeywordTool.io
- Autocomplete keyword ideas
- Adds letters and numbers around a seed term to pull hundreds of long-tail suggestions, across 190+ Google domains and many languages.
- 17 search platforms
- Research Google, YouTube, Bing, Copilot, Perplexity, Amazon, eBay, the App Store, Google Play, Instagram, X, Reddit, Pinterest, Etsy, TikTok and Naver.
- Search volume and cost per click
- Pro plans show volume, CPC and competition. Google and Bing figures come from their keyword planners; the other platforms are estimates.
- Trend history
- Monthly search volume history covers 12 months on Starter, 24 on Growth and up to 48 on Scale and Agency.
- Bulk search volume
- Upload an existing keyword list and get volume, CPC and trend data for it, up to 1,000 keywords per request.
- API and MCP server
- Every paid plan includes a REST API and an MCP server for assistants such as Claude, ChatGPT and Cursor, drawing on the same daily request pool.
Plans
Alura
Free$0
5 daily keyword and product searches, about 20 AI listing optimizations, a sample research database and a one-time 1,000 AI credits.
Basic$7.99
per month, billed annually ($11.99 billed monthly)
50 daily keyword and product searches, about 40 AI listing optimizations a month, saved lists and 2,000 AI credits a month.
Growth$14.99
per month, billed annually ($29.99 billed monthly)
500 daily searches, the full 100 million+ product database, CSV export, 4 A/B tests, 3 years of analytics, email, Pinterest and Etsy Ads tools.
Professional$29.99
per month, billed annually ($69.99 billed monthly)
Unlimited research searches, several connected shops, export of all pages, 20 A/B tests, all-time analytics and 8,000 AI credits a month.
KeywordTool.io
Free$0
Autocomplete keyword suggestions for any term, up to 750+ per search, without signing up.
Starter$68
per month for 50 requests a day, billed annually ($88 monthly)
Search volume for 50,000 keywords a day, 12 months of trend history, all 17 platforms, web app, API and MCP.
Growth$148
per month for 100 requests a day, billed annually ($188 monthly)
Search volume for 100,000 keywords a day and 24 months of trend history.
Scale$308
per month for 200 requests a day, billed annually ($388 monthly)
Search volume for 200,000 keywords a day and 48 months of trend history, for in-house teams.
Agency$628
per month for 400 requests a day, billed annually ($788 monthly)
Search volume for 400,000 keywords a day and 48 months of trend history.
Enterprise & CustomCustom
Higher daily limits, custom API and MCP usage, procurement paperwork and bank-transfer payment. Quoted after a demo.
Ways to pay less
Alura
- Annual discount
Save up to 57% with annual billing
Alura's pricing page lists annual billing at 33% off Basic ($95.88 a year), 50% off Growth ($179.99) and 57% off Professional ($359.88).
KeywordTool.io
- Annual discount
Save over 20% with annual billing
Keyword Tool's pricing lists annual billing at over 20% less: Starter is $68 a month billed annually instead of $88 billed monthly.
Common questions
Which is cheaper, Alura or KeywordTool.io?
As of Oct 23, 2026, Alura is cheaper to start with: $7.99 a month, against $68 a month for KeywordTool.io. Alura starts at $7.99 per month, billed annually ($11.99 billed monthly), and KeywordTool.io starts at $68 per month, billed annually ($88 billed monthly).
Which has a free plan, Alura or KeywordTool.io?
As of Oct 23, 2026, both Alura and KeywordTool.io have a free plan.
Which platforms do Alura and KeywordTool.io run on?
As of Oct 23, 2026, only Alura lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.