Jungle Scout vs MerchantWords (2026): which should you pick?

Pick Jungle Scout if

• Fits if you're hunting for your first private label product
• Works for small sellers from $29 a month on yearly billing, one user

Look elsewhere if

• Skip it if you want to try before paying, as there's no free plan or trial, only a 7-day money-back guarantee
• Not for you if you want software to run your ads or track profit, since there's ad analytics but no automation
• Tight if you're a team, with one user on Starter and extra seats at $49 a month
• Watch out: the plan table lists 3 seats on Brand Owner while the FAQ says 10, so check before buying
• Tight if you sell in Japan, India or Australia, which get only partial support; Starter allows 50 keyword searches a month

Pick MerchantWords if

• Fits if you write Amazon listings and want the phrases shoppers type there
• Works for checking which keywords put a rival's product on Amazon's first page

Look elsewhere if

• Not for you if you want to try before paying, as there's no free plan or trial
• Skip it if you sell on Walmart, eBay or Etsy too, as that data is only a custom report on request
• Tight if you sell in several countries, as Silver covers one; regional data needs Gold at $79
• Watch out: the whole database refreshes every 3 to 4 weeks, so figures can lag
• Pricey if you need every marketplace, at $149 a month for Platinum, or $749 for a team of up to 20

Jungle Scout

• There is no free plan or free trial; Catalyst plans carry a 7-day money-back guarantee instead.
• Starter is limited to one user; extra seats cost $49 a month or $459 a year each on the higher plans.
• Catalyst fully supports 8 Amazon marketplaces, with only partial support for others such as Japan, India and Australia.
• The plan table lists 3 seats on Brand Owner while the FAQ says 10, so check before buying for a team.

MerchantWords

• There is no free plan, and the help center says there is no free trial.
• Silver covers one country only; regional and global data need Gold or Platinum.
• The data is from Amazon only; Walmart, eBay or Etsy data is offered as a custom report on request.
• Search data is collected daily but the whole database is refreshed every 3 to 4 weeks.

Jungle Scout

Product research

Product Database and Opportunity Finder search for products and niches by demand and competition, and the extension shows sales estimates on Amazon search pages.

Keyword research

Keyword Scout gives search volume, trends and sponsored data for keywords, with a year or two of history on the higher plans.

Rank tracking and listings

Rank Tracker follows 500 or 5,000 keywords, and Listing Builder and Listing Analyzer help write and check product listings.

Store operations

Review Automation requests reviews, Inventory Manager plans restocks, and FBA Reimbursements finds money Amazon owes; all from Growth Accelerator up.

Competitive Intelligence

Brand Owner adds market segments with competitor benchmarking, market analysis and listing and review analysis.

AI Assist and API

AI Assist answers questions about the data (chat only on Starter), and paid plans above Starter include 100 Jungle Scout API requests.

MerchantWords

Classic Search

Look up a keyword to see phrases that contain it, with estimated Amazon search volume and seasonality, and save them to collections.

Keyword Multiplier and Explorer

Keyword Multiplier generates related and complementary keywords from a search; Keyword Explorer is where research is reviewed and edited.

ASIN Plus

A reverse ASIN lookup that shows which keywords put your product, or a competitor's, on the first page of Amazon results.

Page 1 Products

Shows the top-ranking products for any keyword on the first page of Amazon search, with figures on how crowded the market is.

Emerging Trends and history

Emerging Trends lists searches that are new on Amazon, and a history panel charts when a keyword's searches rise and fall.

Bulk Search and Product Tracker

Search many keywords or ASINs at once, and track a product's keyword rankings every day.

Jungle Scout

• Starter$29

  per month, billed annually at $348 ($49 billed monthly)

  1 user: product and keyword research with limits (50 tracked products, 500 sales estimates and 50 keyword searches a month) and the browser extension.

• Growth Accelerator$49

  per month, billed annually at $588 ($79 billed monthly)

  Adds review automation, ad analytics, 500 tracked keywords, listing builder, inventory, FBA reimbursements and a year of history. Extra seats $49 a month.

• Brand Owner + CI$129

  per month, billed annually at $1,548 ($149 billed monthly)

  Adds Competitive Intelligence with 5 market segments, 2,000 tracked products, 5,000 keywords, 2 years of history and priority support.

• CobaltCustom

  Separate enterprise platform for brands over $1M a year: 19 marketplaces, share and Buy Box analysis, priced per user and sold after a demo.

MerchantWords

• Silver$35

  per month for 500 searches, billed monthly

  One country's Amazon data and 10 keyword collections, for new sellers. Keyword Multiplier and Emerging Trends are not included.

• Gold$79

  per month for 1,000 searches, billed monthly

  Data for one region, such as North America, 100 keyword collections, and Keyword Multiplier and Emerging Trends.

• Platinum$149

  per month for unlimited searches, billed monthly

  Global data across every marketplace covered and 1,000 keyword collections, for brands, investors and teams.

• Enterprise$749

  per month for unlimited searches, billed monthly

  Up to 20 users, 10,000 collections and every feature, for large teams and agencies. Set up by contacting sales.

Jungle Scout

• Annual discount

  Save up to 40% with annual billing

  Billed yearly, Starter is $29 a month instead of $49, Growth Accelerator $49 instead of $79 and Brand Owner $129 instead of $149.

MerchantWords

• Annual discount

  Two months free with annual billing

  MerchantWords' help center says an annual subscription gives two months free, for example $790 a year for Gold and $1,490 for Platinum.