Helium 10 vs Jungle Scout
We give Helium 10 a 2.4 GPA and Jungle Scout a 2.0, out of 4.0. Helium 10 grades higher on the free plan and features. Jungle Scout grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
Jungle Scout
Amazon product and keyword research, with tools to run a store
How we grade them
| 2.4GPAHelium 10Fair | 2.0GPAJungle ScoutFair | |
|---|---|---|
| Value for money | CPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. | BStarter is $29 a month billed annually ($49 monthly), in the cheapest quarter of this category, and it covers product and keyword research with the extension. The limits are tight, 50 keyword searches a month, and the store tools need Growth Accelerator at $49. |
| Free plan and trial | CA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. | FNothing free: no free plan and no trial. There's a 7-day money-back guarantee instead, and a refund promise isn't a trial. |
| Features | BBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. | CProduct Database, Opportunity Finder, Keyword Scout, rank tracking, listing tools, review requests, inventory and reimbursements. There's ad analytics but no ad automation or profit tracking on record, and only 8 marketplaces are fully supported. |
| Ease of use | CNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. | CNo rating on record. The extension shows estimates right on Amazon search pages, but the web app is a full suite with plan limits to watch and accounts to connect. |
| Platforms and integrations | BWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. | BWeb plus a Chrome or Firefox extension, with no phone or desktop app. It connects to Seller Central and Amazon Ads, and plans above Starter include 100 API requests. |
| Best for | the broadest all-in-one Amazon seller suite | finding a first product to sell on Amazon |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Helium 10 and Jungle Scout. How we grade
Price against what you get
Helium 10 starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Jungle Scout starts at $29 a month and scores 2.3.
Helium 10 scores higher, and starts $70 a month higher: the question is whether the extra is worth that to you. Of the other Amazon seller tools on the chart, none scores higher than Helium 10 for less, and 1 scores higher than Jungle Scout for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Helium 10 starts at $99 per month, billed annually ($129 billed monthly). Jungle Scout starts at $29 per month, billed annually at $348 ($49 billed monthly).
- Helium 10 has a free plan. Jungle Scout does not.
- Helium 10 also covers AI agents and dashboards.
- Jungle Scout also covers review collection.
At a glance
| Helium 10 | Jungle Scout | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $99 per month, billed annually ($129 billed monthly) | $29 per month, billed annually at $348 ($49 billed monthly) |
| Free plan | Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Helium 10 | Jungle Scout |
| Price read from | helium10.com | junglescout.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Helium 10
- Private label sellers researching, launching and running Amazon products in one account
- Sellers expanding from Amazon to Walmart or TikTok Shop
- Growing brands that want ads, inventory and profit tools alongside research
Jungle Scout
- First-time sellers looking for a product to launch on Amazon
- Small sellers who want research, reviews and inventory in one account
- Large brands that need category and share data (Cobalt)
Worth knowing
Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
Jungle Scout
- There is no free plan or free trial; Catalyst plans carry a 7-day money-back guarantee instead.
- Starter is limited to one user; extra seats cost $49 a month or $459 a year each on the higher plans.
- Catalyst fully supports 8 Amazon marketplaces, with only partial support for others such as Japan, India and Australia.
- The plan table lists 3 seats on Brand Owner while the FAQ says 10, so check before buying for a team.
Key features
Helium 10
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
Jungle Scout
- Product research
- Product Database and Opportunity Finder search for products and niches by demand and competition, and the extension shows sales estimates on Amazon search pages.
- Keyword research
- Keyword Scout gives search volume, trends and sponsored data for keywords, with a year or two of history on the higher plans.
- Rank tracking and listings
- Rank Tracker follows 500 or 5,000 keywords, and Listing Builder and Listing Analyzer help write and check product listings.
- Store operations
- Review Automation requests reviews, Inventory Manager plans restocks, and FBA Reimbursements finds money Amazon owes; all from Growth Accelerator up.
- Competitive Intelligence
- Brand Owner adds market segments with competitor benchmarking, market analysis and listing and review analysis.
- AI Assist and API
- AI Assist answers questions about the data (chat only on Starter), and paid plans above Starter include 100 Jungle Scout API requests.
Plans
Helium 10
Free$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
Jungle Scout
Starter$29
per month, billed annually at $348 ($49 billed monthly)
1 user: product and keyword research with limits (50 tracked products, 500 sales estimates and 50 keyword searches a month) and the browser extension.
Growth Accelerator$49
per month, billed annually at $588 ($79 billed monthly)
Adds review automation, ad analytics, 500 tracked keywords, listing builder, inventory, FBA reimbursements and a year of history. Extra seats $49 a month.
Brand Owner + CI$129
per month, billed annually at $1,548 ($149 billed monthly)
Adds Competitive Intelligence with 5 market segments, 2,000 tracked products, 5,000 keywords, 2 years of history and priority support.
CobaltCustom
Separate enterprise platform for brands over $1M a year: 19 marketplaces, share and Buy Box analysis, priced per user and sold after a demo.
Ways to pay less
Helium 10
- Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
Jungle Scout
- Annual discount
Save up to 40% with annual billing
Billed yearly, Starter is $29 a month instead of $49, Growth Accelerator $49 instead of $79 and Brand Owner $129 instead of $149.
