AMZScout vs Helium 10
We give AMZScout and Helium 10 the same GPA: 2.4 out of 4.0. AMZScout grades higher on ease of use. Helium 10 grades higher on features. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AMZScout
Amazon product research extension and database with an AI chatbot
Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
How we grade them
| 2.4GPAAMZScoutFair | 2.4GPAHelium 10Fair | |
|---|---|---|
| Value for money | CThe AI Bundle is $399.99 a year, or $59.99 month to month. Paid yearly that's a little under the middle of what this category charges, and a touch more than Jungle Scout's $348 a year. The listing builder and reselling extension are add-ons at $29.99 per 3 months each. | CPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. |
| Free plan and trial | CA free trial with no card and no time limit, which is generous. Its usage limits aren't stated, though, and there's no free plan beyond it. Paid plans come with a 10-day money-back guarantee. | CA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. |
| Features | CIt does research fully: product scores, sales and profit estimates, a product database, sales and keyword trackers, supplier finding and a chatbot. That's a smaller job than the suites do, with no profit, inventory, ad or repricing tools. | BBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. |
| Ease of use | BNo rating on record, but the core is an extension: install it, open an Amazon page and the scores and estimates are there. Nothing on record needs a seller account connected first. | CNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. |
| Platforms and integrations | BWeb and an extension for Chrome and Edge only, with no phone or desktop app. It feeds Amazon data to Claude and ChatGPT through its connector and links to Alibaba suppliers. | BWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. |
| Best for | product hunting on Amazon pages | the broadest all-in-one Amazon seller suite |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AMZScout and Helium 10. How we grade
Price against what you get
AMZScout starts at $33.33 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. Helium 10 starts at $99 a month and scores 2.7.
They score the same, and AMZScout starts $65.67 a month lower. Of the other Amazon seller tools on the chart, none scores higher than AMZScout for less, and none scores higher than Helium 10 for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AMZScout starts at $399.99 per year ($59.99 billed monthly). Helium 10 starts at $99 per month, billed annually ($129 billed monthly).
- Helium 10 has a free plan. AMZScout does not, though it has a free trial.
- AMZScout also covers chat assistant.
- Helium 10 also covers AI agents, inventory and dashboards.
At a glance
| AMZScout | Helium 10 | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $399.99 per year ($59.99 billed monthly) | $99 per month, billed annually ($129 billed monthly) |
| Free plan | None | Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. |
| Free trial | Free trial with no card and no time limit; its usage limits are not stated. Paid plans have a 10-day money-back guarantee. | None listed |
| Web | ||
| Browser extension | ||
| Made by | AMZScout | Helium 10 |
| Price read from | amzscout.net | helium10.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
AMZScout
- New sellers hunting for a first private label product
- Arbitrage, wholesale and dropshipping resellers (with the reselling add-on)
- Sellers who want to research Amazon data through Claude or ChatGPT
Helium 10
- Private label sellers researching, launching and running Amazon products in one account
- Sellers expanding from Amazon to Walmart or TikTok Shop
- Growing brands that want ads, inventory and profit tools alongside research
Worth knowing
AMZScout
- The AI listing builder, review analyzer and the arbitrage and wholesale extension come in add-on packs at $29.99 per 3 months each.
- It is a research tool only: there are no profit, inventory, ad or repricing tools.
- The extension runs in Chrome and Edge only.
- Done-for-you product research from its sister service Sellerhook is sold separately as a one-time order.
Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
Key features
AMZScout
- PRO AI extension
- Scores products for private label and reselling, estimates sales and profit, shows trends and competition and suggests suppliers, right on Amazon pages.
- Built-in AI chatbot
- Answers questions about products, niches, competition, pricing and keywords using AMZScout's Amazon data.
- Product Database and Tracker
- Filters a database of hundreds of millions of products for ideas, then tracks chosen products' daily sales, rating and stock levels.
- Keyword research and tracking
- Finds keywords from a seed phrase or a competitor's ASIN, and Keyword Tracker checks indexing and organic rank.
- Claude and ChatGPT connector
- A skill and MCP connector give Claude or ChatGPT live Amazon data, with 500 research sessions included in the bundle.
- Weekly product picks and courses
- Five product ideas arrive by email each week, with monthly trend reports, seller courses and live workshops.
Helium 10
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
Plans
AMZScout
AI Bundle, 1 month$59.99
per month
The PRO AI extension and chatbot, product database and tracker, keyword search and tracker, trend reports, courses and the Claude and ChatGPT connector.
AI Bundle, 3 months$169.99
per 3 months
The same bundle paid every 3 months, $10 less than three single months ($179.97).
AI Bundle, 12 months$399.99
per year
The same bundle paid yearly, shown against $719.88 for twelve single months.
Helium 10
Free$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
Ways to pay less
AMZScout
- Annual discount
12 months for $399.99 instead of $719.88
The 12-month AI Bundle costs $399.99, against $719.88 for twelve months at $59.99; the 3-month term saves $10.
Helium 10
- Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
