AMZScout vs SellerApp
We give AMZScout a 2.4 GPA and SellerApp a 2.2, out of 4.0. AMZScout grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AMZScout
Amazon product research extension and database with an AI chatbot
SellerApp
Amazon ads automation, profit tracking and product research in one
How we grade them
| 2.4GPAAMZScoutFair | 2.2GPASellerAppFair | |
|---|---|---|
| Value for money | CThe AI Bundle is $399.99 a year, or $59.99 month to month. Paid yearly that's a little under the middle of what this category charges, and a touch more than Jungle Scout's $348 a year. The listing builder and reselling extension are add-ons at $29.99 per 3 months each. | CPro is $99 a month and up, rising with your ASINs, ad spend and revenue. The FAQ says yearly billing saves 50%, but no yearly price is shown. That's inside the normal range here. The Smart Plan, with an account manager, is $250 after $149 for the first 3 months. |
| Free plan and trial | CA free trial with no card and no time limit, which is generous. Its usage limits aren't stated, though, and there's no free plan beyond it. Paid plans come with a 10-day money-back guarantee. | CFreemium is free for as long as you like, with no card: basic product research, an advertising overview, campaign manager and listing quality checks. Access is limited, so it's a taster rather than a plan you'd run a store on. |
| Features | CIt does research fully: product scores, sales and profit estimates, a product database, sales and keyword trackers, supplier finding and a chatbot. That's a smaller job than the suites do, with no profit, inventory, ad or repricing tools. | CRule-based PPC automation with hourly bids and dayparting, a profit dashboard per ASIN, listing scores and an extension. Product research is the basic part, and there's nothing on record for inventory, review requests or reimbursements. |
| Ease of use | BNo rating on record, but the core is an extension: install it, open an Amazon page and the scores and estimates are there. Nothing on record needs a seller account connected first. | CNo rating on record. Bid rules, dayparting and profit tracking all need your seller and ad accounts connected and your costs filled in, and there's a fair bit to learn. |
| Platforms and integrations | BWeb and an extension for Chrome and Edge only, with no phone or desktop app. It feeds Amazon data to Claude and ChatGPT through its connector and links to Alibaba suppliers. | BWeb and a Chrome extension, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Amazon DSP and Amazon Marketing Cloud, and there's a data API billed by usage. |
| Best for | product hunting on Amazon pages | automating Amazon PPC with profit in view |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AMZScout and SellerApp. How we grade
Price against what you get
AMZScout starts at $33.33 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. SellerApp starts at $99 a month and scores 2.3.
AMZScout scores higher and starts $65.67 a month lower. Of the other Amazon seller tools on the chart, none scores higher than AMZScout for less, and 2 score higher than SellerApp for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AMZScout starts at $399.99 per year ($59.99 billed monthly). SellerApp starts at $99 per month and up.
- SellerApp has a free plan. AMZScout does not, though it has a free trial.
- AMZScout also covers chat assistant.
- SellerApp also covers dashboards.
At a glance
| AMZScout | SellerApp | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $399.99 per year ($59.99 billed monthly) | $99 per month and up |
| Free plan | None | Freemium plan, free for as long as you like with no card: basic product research, product intelligence, an advertising overview, campaign manager and listing quality checks. |
| Free trial | Free trial with no card and no time limit; its usage limits are not stated. Paid plans have a 10-day money-back guarantee. | None listed |
| Web | ||
| Browser extension | ||
| Made by | AMZScout | SellerApp |
| Price read from | amzscout.net | sellerapp.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
AMZScout
- New sellers hunting for a first private label product
- Arbitrage, wholesale and dropshipping resellers (with the reselling add-on)
- Sellers who want to research Amazon data through Claude or ChatGPT
SellerApp
- Sellers who spend heavily on Amazon PPC and want rule-based automation
- Sellers who want profit after ads and fees by product
- Agencies managing several Amazon ad accounts
Worth knowing
AMZScout
- The AI listing builder, review analyzer and the arbitrage and wholesale extension come in add-on packs at $29.99 per 3 months each.
- It is a research tool only: there are no profit, inventory, ad or repricing tools.
- The extension runs in Chrome and Edge only.
- Done-for-you product research from its sister service Sellerhook is sold separately as a one-time order.
SellerApp
- The Smart Plan's $149 price lasts for the first 3 months; the page shows $250 a month after that.
- Plan prices start at the figures shown and rise with the number of ASINs, ad spend and revenue.
- Agencies pay from $300 a month plus 0.5% to 2.5% of Amazon ad spend.
- Managed ad services and API access are quoted separately through sales.
Key features
AMZScout
- PRO AI extension
- Scores products for private label and reselling, estimates sales and profit, shows trends and competition and suggests suppliers, right on Amazon pages.
- Built-in AI chatbot
- Answers questions about products, niches, competition, pricing and keywords using AMZScout's Amazon data.
- Product Database and Tracker
- Filters a database of hundreds of millions of products for ideas, then tracks chosen products' daily sales, rating and stock levels.
- Keyword research and tracking
- Finds keywords from a seed phrase or a competitor's ASIN, and Keyword Tracker checks indexing and organic rank.
- Claude and ChatGPT connector
- A skill and MCP connector give Claude or ChatGPT live Amazon data, with 500 research sessions included in the bundle.
- Weekly product picks and courses
- Five product ideas arrive by email each week, with monthly trend reports, seller courses and live workshops.
SellerApp
- PPC automation
- Rule-based bid automation with preset rules such as ACoS Reducer and Target Harvester, hourly bid changes from Marketing Stream data and dayparting.
- Profit dashboard
- Tracks FBA fees, ad spend, storage, shipping and product costs to show margin, net profit, ROI and TACoS for each ASIN.
- Product and keyword research
- Finds products and keyword opportunities, with keyword rank tracking on paid plans.
- Listing Quality Index
- Scores listings on titles, bullet points, images, backend keywords, descriptions and A+ content.
- Chrome extension
- Shows estimated daily orders, revenue, BSR, FBA fees and opportunity scores on Amazon search and product pages.
- Data API
- A REST API returns product, sales, advertising and keyword data, billed monthly by usage.
Plans
AMZScout
AI Bundle, 1 month$59.99
per month
The PRO AI extension and chatbot, product database and tracker, keyword search and tracker, trend reports, courses and the Claude and ChatGPT connector.
AI Bundle, 3 months$169.99
per 3 months
The same bundle paid every 3 months, $10 less than three single months ($179.97).
AI Bundle, 12 months$399.99
per year
The same bundle paid yearly, shown against $719.88 for twelve single months.
SellerApp
Freemium$0
Basic product research and overview, product intelligence, advertising overview, campaign manager and listing quality, with limited access.
Pro Plan$99
per month and up
For sellers growing several products: adds insights, keyword tracking, listing quality reports, ads automation and email support.
Smart Plan with Automation$250
per month and up
Advertising automation, quarterly business reviews, chat support and a dedicated account manager. Advertised at $149 a month for the first 3 months.
CustomCustom
Smart Plan plus data warehousing, custom development, a product solution expert and priority support, arranged on a call.
Ways to pay less
AMZScout
- Annual discount
12 months for $399.99 instead of $719.88
The 12-month AI Bundle costs $399.99, against $719.88 for twelve months at $59.99; the 3-month term saves $10.
SellerApp
- Other savings
Smart Plan at $149 for the first 3 months
The pricing page shows the Smart Plan with Automation at $149 a month for the first 3 months, down from $250.
- Annual discount
Save 50% with a yearly plan
SellerApp's pricing FAQ says a yearly subscription saves 50% of the fees compared with paying monthly.
