SellerApp vs sellerboard
We give SellerApp a 2.2 GPA and sellerboard a 2.6, out of 4.0. sellerboard grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SellerApp
Amazon ads automation, profit tracking and product research in one
sellerboard
Profit analytics for Amazon sellers, with inventory and review tools
How we grade them
| 2.2GPASellerAppFair | 2.6GPAsellerboardGood | |
|---|---|---|
| Value for money | CPro is $99 a month and up, rising with your ASINs, ad spend and revenue. The FAQ says yearly billing saves 50%, but no yearly price is shown. That's inside the normal range here. The Smart Plan, with an account manager, is $250 after $149 for the first 3 months. | AStandard is $15 a month billed annually at $179 ($19 monthly), for up to 3,000 orders and every tool but per-user access rights. That's near the bottom of what this category charges, and well under Carbon6's ManageByStats Pro at $59.97 or Helium 10's $99. |
| Free plan and trial | CFreemium is free for as long as you like, with no card: basic product research, an advertising overview, campaign manager and listing quality checks. Access is limited, so it's a taster rather than a plan you'd run a store on. | CA 1-month free trial with no credit card, longer than most here. There's no free plan after it, though. |
| Features | CRule-based PPC automation with hourly bids and dayparting, a profit dashboard per ASIN, listing scores and an extension. Product research is the basic part, and there's nothing on record for inventory, review requests or reimbursements. | CProfit after every fee and cost, by product and order, plus inventory forecasts, review requests, PPC optimization, listing alerts and lost-stock claims. A lot for the money, but its listing says plainly there's no product or niche research. |
| Ease of use | CNo rating on record. Bid rules, dayparting and profit tracking all need your seller and ad accounts connected and your costs filled in, and there's a fair bit to learn. | CNo rating on record. You connect Seller Central and Amazon Ads, then enter your product costs and expenses, and that's where the time goes before the profit figures mean anything. |
| Platforms and integrations | BWeb and a Chrome extension, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Amazon DSP and Amazon Marketing Cloud, and there's a data API billed by usage. | BWeb, iPhone and Android apps and a browser extension, with no desktop app on record. It connects to Seller Central, Amazon Ads, Shopify, Walmart and eBay. |
| Best for | automating Amazon PPC with profit in view | seeing your real Amazon profit |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SellerApp and sellerboard. How we grade
Price against what you get
SellerApp starts at $99 a month and scores 2.3 out of 4 on features, ease of use and platforms. sellerboard starts at $15 a month and scores 2.3.
They score the same, and sellerboard starts $84 a month lower. Of the other Amazon seller tools on the chart, 2 score higher than SellerApp for less, and 1 scores higher than sellerboard for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SellerApp starts at $99 per month and up. sellerboard starts at $15 per month, billed annually at $179 ($19 billed monthly).
- SellerApp has a free plan. sellerboard does not, though it has a free trial.
- Only sellerboard lists iOS and Android apps.
- SellerApp also covers keyword research and rank tracking.
- sellerboard also covers expense tracking, inventory and review collection.
At a glance
| SellerApp | sellerboard | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $99 per month and up | $15 per month, billed annually at $179 ($19 billed monthly) |
| Free plan | Freemium plan, free for as long as you like with no card: basic product research, product intelligence, an advertising overview, campaign manager and listing quality checks. | None |
| Free trial | None listed | 1-month free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | SellerApp | sellerboard |
| Price read from | sellerapp.com | sellerboard.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
SellerApp
- Sellers who spend heavily on Amazon PPC and want rule-based automation
- Sellers who want profit after ads and fees by product
- Agencies managing several Amazon ad accounts
sellerboard
- Amazon sellers who want to see true profit after every fee and expense
- Small sellers who want profit, inventory and review tools for under $20 a month
- Sellers who also sell on Shopify, Walmart or eBay
Worth knowing
SellerApp
- The Smart Plan's $149 price lasts for the first 3 months; the page shows $250 a month after that.
- Plan prices start at the figures shown and rise with the number of ASINs, ad spend and revenue.
- Agencies pay from $300 a month plus 0.5% to 2.5% of Amazon ad spend.
- Managed ad services and API access are quoted separately through sales.
sellerboard
- Plans are capped by orders a month, from 3,000 on Standard to 50,000 on Enterprise; bigger sellers ask for more.
- Restricting a user's access by account, marketplace or product is only on Enterprise.
- Accounts can hold at most 30,000 products.
- There is no product or niche research of the kind Helium 10 or Jungle Scout sell.
Key features
SellerApp
- PPC automation
- Rule-based bid automation with preset rules such as ACoS Reducer and Target Harvester, hourly bid changes from Marketing Stream data and dayparting.
- Profit dashboard
- Tracks FBA fees, ad spend, storage, shipping and product costs to show margin, net profit, ROI and TACoS for each ASIN.
- Product and keyword research
- Finds products and keyword opportunities, with keyword rank tracking on paid plans.
- Listing Quality Index
- Scores listings on titles, bullet points, images, backend keywords, descriptions and A+ content.
- Chrome extension
- Shows estimated daily orders, revenue, BSR, FBA fees and opportunity scores on Amazon search and product pages.
- Data API
- A REST API returns product, sales, advertising and keyword data, billed monthly by usage.
sellerboard
- Real-time profit dashboard
- Shows sales, orders, refunds, ad costs, estimated payout and net profit, broken down by product and order, with trend and LTV dashboards.
- Costs and expenses
- Tracks product costs (COGS), returns and indirect expenses alongside Amazon's fees so profit reflects the whole business.
- Inventory management
- Forecasts stock, warns before you run out and helps plan reorders, with a workflow for resellers.
- Review requests and follow-ups
- Sends automated review requests or follow-up emails to buyers, from 150 to 30,000 a month depending on the plan.
- PPC optimization and alerts
- Includes PPC optimization, search term performance and alerts when a listing changes.
- Lost inventory refunds
- Finds lost or damaged FBA inventory that Amazon should pay for, included in every plan.
Plans
SellerApp
Freemium$0
Basic product research and overview, product intelligence, advertising overview, campaign manager and listing quality, with limited access.
Pro Plan$99
per month and up
For sellers growing several products: adds insights, keyword tracking, listing quality reports, ads automation and email support.
Smart Plan with Automation$250
per month and up
Advertising automation, quarterly business reviews, chat support and a dedicated account manager. Advertised at $149 a month for the first 3 months.
CustomCustom
Smart Plan plus data warehousing, custom development, a product solution expert and priority support, arranged on a call.
sellerboard
Standard$15
per month for up to 3,000 orders, billed annually ($19 monthly)
Up to 3,000 orders and 150 follow-up emails or review requests a month, with every tool except per-user access rights. $179 billed annually.
Professional$23
per month for up to 6,000 orders, billed annually ($29 monthly)
Up to 6,000 orders and 6,000 follow-up emails or review requests a month, with more seller accounts, users and reports. $279 billed annually.
Business$31
per month for up to 15,000 orders, billed annually ($39 monthly)
Up to 15,000 orders and 15,000 follow-up emails or review requests a month. $369 billed annually.
Enterprise$63
per month for up to 50,000 orders, billed annually ($79 monthly)
Up to 50,000 orders and 30,000 emails a month, and the only plan that limits each user's access by account, marketplace or product. $759 billed annually.
Ways to pay less
SellerApp
- Other savings
Smart Plan at $149 for the first 3 months
The pricing page shows the Smart Plan with Automation at $149 a month for the first 3 months, down from $250.
- Annual discount
Save 50% with a yearly plan
SellerApp's pricing FAQ says a yearly subscription saves 50% of the fees compared with paying monthly.
sellerboard
- Annual discount
Lower monthly rate with annual billing
Billed yearly, Standard is $15 a month ($179) instead of $19, Professional $23 instead of $29, Business $31 instead of $39 and Enterprise $63 instead of $79.
