Helium 10 vs sellerboard
We give Helium 10 a 2.4 GPA and sellerboard a 2.6, out of 4.0. Helium 10 grades higher on features. sellerboard grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
sellerboard
Profit analytics for Amazon sellers, with inventory and review tools
How we grade them
| 2.4GPAHelium 10Fair | 2.6GPAsellerboardGood | |
|---|---|---|
| Value for money | CPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. | AStandard is $15 a month billed annually at $179 ($19 monthly), for up to 3,000 orders and every tool but per-user access rights. That's near the bottom of what this category charges, and well under Carbon6's ManageByStats Pro at $59.97 or Helium 10's $99. |
| Free plan and trial | CA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. | CA 1-month free trial with no credit card, longer than most here. There's no free plan after it, though. |
| Features | BBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. | CProfit after every fee and cost, by product and order, plus inventory forecasts, review requests, PPC optimization, listing alerts and lost-stock claims. A lot for the money, but its listing says plainly there's no product or niche research. |
| Ease of use | CNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. | CNo rating on record. You connect Seller Central and Amazon Ads, then enter your product costs and expenses, and that's where the time goes before the profit figures mean anything. |
| Platforms and integrations | BWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. | BWeb, iPhone and Android apps and a browser extension, with no desktop app on record. It connects to Seller Central, Amazon Ads, Shopify, Walmart and eBay. |
| Best for | the broadest all-in-one Amazon seller suite | seeing your real Amazon profit |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Helium 10 and sellerboard. How we grade
Price against what you get
Helium 10 starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. sellerboard starts at $15 a month and scores 2.3.
Helium 10 scores higher, and starts $84 a month higher: the question is whether the extra is worth that to you. Of the other Amazon seller tools on the chart, none scores higher than Helium 10 for less, and 1 scores higher than sellerboard for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Helium 10 starts at $99 per month, billed annually ($129 billed monthly). sellerboard starts at $15 per month, billed annually at $179 ($19 billed monthly).
- Helium 10 has a free plan. sellerboard does not, though it has a free trial.
- Only sellerboard lists iOS and Android apps.
- Helium 10 also covers AI agents, keyword research and rank tracking.
- sellerboard also covers expense tracking and review collection.
At a glance
| Helium 10 | sellerboard | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $99 per month, billed annually ($129 billed monthly) | $15 per month, billed annually at $179 ($19 billed monthly) |
| Free plan | Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. | None |
| Free trial | None listed | 1-month free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Helium 10 | sellerboard |
| Price read from | helium10.com | sellerboard.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Helium 10
- Private label sellers researching, launching and running Amazon products in one account
- Sellers expanding from Amazon to Walmart or TikTok Shop
- Growing brands that want ads, inventory and profit tools alongside research
sellerboard
- Amazon sellers who want to see true profit after every fee and expense
- Small sellers who want profit, inventory and review tools for under $20 a month
- Sellers who also sell on Shopify, Walmart or eBay
Worth knowing
Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
sellerboard
- Plans are capped by orders a month, from 3,000 on Standard to 50,000 on Enterprise; bigger sellers ask for more.
- Restricting a user's access by account, marketplace or product is only on Enterprise.
- Accounts can hold at most 30,000 products.
- There is no product or niche research of the kind Helium 10 or Jungle Scout sell.
Key features
Helium 10
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
sellerboard
- Real-time profit dashboard
- Shows sales, orders, refunds, ad costs, estimated payout and net profit, broken down by product and order, with trend and LTV dashboards.
- Costs and expenses
- Tracks product costs (COGS), returns and indirect expenses alongside Amazon's fees so profit reflects the whole business.
- Inventory management
- Forecasts stock, warns before you run out and helps plan reorders, with a workflow for resellers.
- Review requests and follow-ups
- Sends automated review requests or follow-up emails to buyers, from 150 to 30,000 a month depending on the plan.
- PPC optimization and alerts
- Includes PPC optimization, search term performance and alerts when a listing changes.
- Lost inventory refunds
- Finds lost or damaged FBA inventory that Amazon should pay for, included in every plan.
Plans
Helium 10
Free$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
sellerboard
Standard$15
per month for up to 3,000 orders, billed annually ($19 monthly)
Up to 3,000 orders and 150 follow-up emails or review requests a month, with every tool except per-user access rights. $179 billed annually.
Professional$23
per month for up to 6,000 orders, billed annually ($29 monthly)
Up to 6,000 orders and 6,000 follow-up emails or review requests a month, with more seller accounts, users and reports. $279 billed annually.
Business$31
per month for up to 15,000 orders, billed annually ($39 monthly)
Up to 15,000 orders and 15,000 follow-up emails or review requests a month. $369 billed annually.
Enterprise$63
per month for up to 50,000 orders, billed annually ($79 monthly)
Up to 50,000 orders and 30,000 emails a month, and the only plan that limits each user's access by account, marketplace or product. $759 billed annually.
Ways to pay less
Helium 10
- Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
sellerboard
- Annual discount
Lower monthly rate with annual billing
Billed yearly, Standard is $15 a month ($179) instead of $19, Professional $23 instead of $29, Business $31 instead of $39 and Enterprise $63 instead of $79.
