Perpetua
Goal-based ad automation for Amazon, Walmart and other marketplaces
Perpetua report card
Weak · out of 4.0 · graded Oct 18, 2026
Best for goal-based Amazon ads for bigger spenders
Perpetua runs Amazon and Walmart ads from goals: you pick growth, profitability or brand defense, set a target ACoS and budget, and it builds the campaigns and sets the bids. It's a proper ad tool with profitability and market reports. But it's $695 a month even if you spend a fraction of $10K on ads, which rules out most small sellers.
Who Perpetua is for
- Great if you spend several thousand dollars a month on Amazon ads and want goals, not campaigns
- Handy when you're an agency running ads for lots of Amazon and Walmart clients
Who Perpetua is not for
- Pricey if you spend little on ads, as it's $695 a month regardless
- Skip it if you want to try it first, as there's no free plan or trial
- Not for you if you also want research, profit tracking or repricing
Why Perpetua gets a 1.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- FValue for moneyGraded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added.
- FFree plan and trialNothing free on record: no free plan and no published trial. You're paying $695 from the first month.
- CFeaturesGoal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. It covers ads well, but hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing.
- CEase of useNo rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth.
- CPlatforms and integrationsWeb only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record.
What these grades rest on. Graded from this listing, whose facts were read from Perpetua's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/perpetua#review"><img src="https://toolgpa.com/badge/perpetua.svg" alt="Perpetua: 1.2 GPA on ToolGPA" width="196" height="56"></a>Where Perpetua stands among Amazon seller tools
Perpetua's GPA of 1.2 is higher than 0 of the 16 other Amazon seller tools we grade.
It stands best on features (C, above 1 of 16) and worst on value for money (F, above 0).
Its paid plans start at $10 a month, against a middle price of $29 for the category: 1 of the 12 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 17 Amazon seller tools we grade, cut by the letter each got. Perpetua’s own letter is outlined.
- FValue for moneyAbove 0 of 16
- FFree plan and trialAbove 0 of 16, level with 5
- CFeaturesAbove 1 of 16, level with 13
- CEase of useAbove 0 of 16, level with 14
- CPlatforms and integrationsAbove 0 of 16, level with 5
Price against what you get
Each dot is one of 14 Amazon seller tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Perpetua, or make your own?
Keep it
To replace Perpetua you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 16 of the 16 other Amazon seller tools grade higher. It costs $120 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Data from Amazon's seller tools and years of sales estimates.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Perpetua’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Perpetua?
Perpetua is advertising software for brands selling on Amazon, Walmart and other marketplaces. Instead of building campaigns by hand, you set goals such as growth, profitability or brand defense with a target ACoS and budget, and its engine creates campaigns, sets bids and harvests keywords. It adds profitability, share-of-voice and market reports, plus display and video ads.
Perpetua is a paid product, starting at $695 per month for up to $10K in monthly ad spend. See every plan
Good for
- Brands spending several thousand dollars a month on Amazon ads
- Teams that would rather set goals than manage individual campaigns
- Agencies running ads for many Amazon and Walmart clients
Worth knowing
- There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
- Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
- Hourly bidding, share of voice and onboarding help start at the Growth tier.
- It is an ad tool only: there is no product research, profit tracking or repricing.
Key features
- Goal-based campaigns
- Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
- AI bidding and keyword harvesting
- Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
- Hourly optimization
- From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
- Share of voice and organic rank
- Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.
- Profitability and market reports
- Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.
- Display and video ads
- Manages display and video advertising alongside sponsored search ads.
Perpetua pricing
- Starts at
- $695 per month for up to $10K in monthly ad spend
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Essentials | $695per month for up to $10K in monthly ad spend | AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials. |
| Growth | $695per month, plus a share of ad spend, for over $10K a month in spend | Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published. |
| Premium | Custom | For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team. |
Read from perpetua.io on Oct 18, 2026. Prices change, so confirm with Perpetua before you buy.
Works with
- Amazon Ads
- Amazon Marketing Stream
- Amazon Marketing Cloud
- Walmart
Perpetua alternatives
- Perpetua vs Teikametrics
Free trial · from $149/mo
- Perpetua vs BidX
From $195/mo
- Perpetua vs SellerApp
Free plan · from $99/mo
- Perpetua vs Helium 10
Free plan · from $99/mo
Common questions
Is Perpetua free?
No. Perpetua is a paid product, starting at $695 per month for up to $10K in monthly ad spend.
How much does Perpetua cost?
Perpetua lists 3 plans. Essentials: $695 per month for up to $10K in monthly ad spend. Growth: $695 per month, plus a share of ad spend, for over $10K a month in spend. Premium: custom pricing. Prices were read from perpetua.io on Oct 18, 2026.
What platforms does Perpetua work on?
Perpetua is available on Web.
Does Perpetua have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Perpetua is listed for Web.
Does Perpetua have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Perpetua is listed for Web.
Is Perpetua open source?
Perpetua is not described as open source on its own site, as read on Oct 18, 2026.
What does Perpetua integrate with?
Perpetua's listing names Amazon Ads, Amazon Marketing Stream, Amazon Marketing Cloud and Walmart. A listing names up to eight integrations, so it may connect to more.
Who makes Perpetua?
Perpetua is made by Perpetua.
What are the alternatives to Perpetua?
The closest alternatives to Perpetua in our directory are Teikametrics, Quartile, BidX, SellerApp and Helium 10. Each one has a side-by-side comparison with Perpetua.
How does Perpetua compare with other Amazon seller tools?
Perpetua's GPA of 1.2 is higher than 0 of the 16 other Amazon seller tools we grade. It stands best on features (C, above 1 of 16) and worst on value for money (F, above 0).
Is Perpetua good value for money?
ToolGPA grades Perpetua F for value for money. Its paid plans start at $10 a month, against a middle price of $29 for the category: 1 of the 12 others that charge start lower. On features, ease of use and platforms it scores 2.0 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Perpetua?
To replace Perpetua you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 16 of the 16 other Amazon seller tools grade higher. It costs $120 a year. What you could not make: Data from Amazon's seller tools and years of sales estimates. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.