The Perpetua Insider’s Guide
Everything we know about Perpetua in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Perpetua
The Insider’s Guide
Goal-based ad automation for Amazon, Walmart and other marketplaces
Every plan, grade, refund rule and rival among Amazon seller tools, read from Perpetua’s own pages.
Made by Perpetua · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Perpetua’s own pages, its app-store listings and our grades. Every fact in it is on Perpetua’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.2
GPA, above 0 of the 16 other Amazon seller tools we grade
Perpetua is advertising software for brands selling on Amazon, Walmart and other marketplaces. Instead of building campaigns by hand, you set goals such as growth, profitability or brand defense with a target ACoS and budget, and its engine creates campaigns, sets bids and harvests keywords. It adds profitability, share-of-voice and market reports, plus display and video ads.
To get you started, here are 8 things to know about Perpetua, taken from its own pages and our grades.
- 1
Best for goal-based Amazon ads for bigger spenders
It's a proper ad tool with profitability and market reports.
- 2
Paid plans start at $10 a month
As its pricing page puts it: $695 per month for up to $10K in monthly ad spend.
- 3
It runs on Web
Web.
- 4
Goal-based campaigns
Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
- 5
AI bidding and keyword harvesting
Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
- 6
Hourly optimization
From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
- 7
A 1.2 GPA, above 0 of 16
That is against the other Amazon seller tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Perpetua you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one.
Perpetua at a glance
- Pricing
- Paid, from $695 per month for up to $10K in monthly ad spend
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Perpetua
- Category
- Amazon Seller Tools
- Our grade
- 1.2 GPA, weak
The report card
Best for goal-based Amazon ads for bigger spenders
Perpetua runs Amazon and Walmart ads from goals: you pick growth, profitability or brand defense, set a target ACoS and budget, and it builds the campaigns and sets the bids. It's a proper ad tool with profitability and market reports. But it's $695 a month even if you spend a fraction of $10K on ads, which rules out most small sellers.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | F | Graded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added. |
| Free plan and trial | F | Nothing free on record: no free plan and no published trial. You're paying $695 from the first month. |
| Features | C | Goal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. It covers ads well, but hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing. |
| Ease of use | C | No rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth. |
| Platforms and integrations | C | Web only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Perpetua is for
- Great if you spend several thousand dollars a month on Amazon ads and want goals, not campaigns
- Handy when you're an agency running ads for lots of Amazon and Walmart clients
Who it is not for
- Pricey if you spend little on ads, as it's $695 a month regardless
- Skip it if you want to try it first, as there's no free plan or trial
- Not for you if you also want research, profit tracking or repricing
Good to know
Good for
- Brands spending several thousand dollars a month on Amazon ads
- Teams that would rather set goals than manage individual campaigns
- Agencies running ads for many Amazon and Walmart clients
Worth knowing
- There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
- Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
- Hourly bidding, share of voice and onboarding help start at the Growth tier.
- It is an ad tool only: there is no product research, profit tracking or repricing.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$10
A month to start
Perpetua is a paid product, starting at $695 per month for up to $10K in monthly ad spend.
Graded against the ad tools it's listed beside.
Essentials
$695
per month for up to $10K in monthly ad spend
AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials.
Growth
$695
per month, plus a share of ad spend, for over $10K a month in spend
Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published.
Premium
Custom
For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team.
Read from perpetua.io on Oct 18, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Goal-based ad automation for Amazon, Walmart and other marketplaces. Here is what it does, as its own site describes it, and what it covers: AI features, reports, amazon selling.
Goal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads.
- Goal-based campaigns
- Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
- AI bidding and keyword harvesting
- Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
- Hourly optimization
- From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
- Share of voice and organic rank
- Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.
- Profitability and market reports
- Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.
- Display and video ads
- Manages display and video advertising alongside sponsored search ads.
Where it runs
- Web
What it works with
- Amazon Ads
- Amazon Marketing Stream
- Amazon Marketing Cloud
- Walmart
Perpetua is made by Perpetua.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/16
Other Amazon seller tools it is graded above
Perpetua's GPA of 1.2 is higher than 0 of the 16 other Amazon seller tools we grade.
It stands best on features (C, above 1 of 16) and worst on value for money (F, above 0).
Its paid plans start at $10 a month, against a middle price of $29 for the category: 1 of the 12 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 17 Amazon seller tools we grade, cut by the letter each got. Perpetua’s own letter is outlined.
- FValue for moneyAbove 0 of 16
- FFree plan and trialAbove 0 of 16
- CFeaturesAbove 1 of 16
- CEase of useAbove 0 of 16
- CPlatforms and integrationsAbove 0 of 16
Price against what you get
Each dot is one of 14 Amazon seller tools. Further left costs less; higher up scores better on features, ease of use and platforms. Perpetua is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Perpetua you would be making data from Amazon's seller tools and years of sales estimates. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 16 of the 16 other Amazon seller tools grade higher. It costs $120 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Data from Amazon's seller tools and years of sales estimates.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Perpetua’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Teikametrics, Quartile, BidX, SellerApp and Helium 10
The 5 tools Perpetua is most often weighed against, with where each one differs from it.
- 2.0GPA
Teikametrics
Free trial · from $149/mo
AI ad, listing and inventory platform for Amazon, Walmart and TikTok.
- Perpetua also covers reports.
- Teikametrics also covers chat assistant, inventory and dashboards.
- 1.8GPA
Quartile
Paid
AI ad platform with a managed team for Amazon and retail media ads.
- 1.4GPA
BidX
From $195/mo
Amazon and Walmart ad automation, self-serve or managed for you.
- BidX also covers rank tracking.
- 2.2GPA
SellerApp
Free plan · from $99/mo
Amazon ads automation, profit tracking and product research in one.
- SellerApp has a free plan. Perpetua does not.
- Only SellerApp lists a browser extension.
- Perpetua also covers reports.
- 2.4GPA
Helium 10
Free plan · from $99/mo
All-in-one Amazon seller suite for research, listings, ads and profits.
- Helium 10 has a free plan. Perpetua does not.
- Only Helium 10 lists a browser extension.
- Perpetua also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Perpetua free?
No. Perpetua is a paid product, starting at $695 per month for up to $10K in monthly ad spend.
How much does Perpetua cost?
Perpetua lists 3 plans. Essentials: $695 per month for up to $10K in monthly ad spend.
What platforms does Perpetua work on?
Perpetua is available on Web.
Does Perpetua have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Perpetua is listed for Web.
Does Perpetua have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Perpetua is listed for Web.
Is Perpetua open source?
Perpetua is not described as open source on its own site, as read on Oct 18, 2026.
What does Perpetua integrate with?
Perpetua's listing names Amazon Ads, Amazon Marketing Stream, Amazon Marketing Cloud and Walmart.
Who makes Perpetua?
Perpetua is made by Perpetua.
What are the alternatives to Perpetua?
The closest alternatives to Perpetua in our directory are Teikametrics, Quartile, BidX, SellerApp and Helium 10.
How does Perpetua compare with other Amazon seller tools?
Perpetua's GPA of 1.2 is higher than 0 of the 16 other Amazon seller tools we grade.
Is Perpetua good value for money?
ToolGPA grades Perpetua F for value for money. Its paid plans start at $10 a month, against a middle price of $29 for the category: 1 of the 12 others that charge start lower.
Could I make my own version of Perpetua?
To replace Perpetua you would be making data from Amazon's seller tools and years of sales estimates.
Where this guide comes from
The prices, plans, platforms and features were read from Perpetua’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Perpetua's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Perpetua. Prices change, so check perpetua.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Perpetua, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/perpetua
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Perpetua: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/perpetua
Know someone choosing between Amazon seller tools?
Send them this guide: toolgpa.com/tools/perpetua/guide
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See our other guides
The best-graded Amazon seller tools after Perpetua, each with an Insider's Guide of its own.
- Amazon Seller Tools Insider's GuideEvery one of the 17 Amazon seller tools we grade, compared
- Keepa Insider's GuideAmazon price history charts, price-drop alerts and market data2.8 GPA
- Carbon6 Insider's GuideFamily of Amazon seller tools for profit, reimbursements and ads2.6 GPA
- sellerboard Insider's GuideProfit analytics for Amazon sellers, with inventory and review tools2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Perpetua’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Perpetua is a trademark of its owner, and this guide is not made, paid for or approved by Perpetua. Prices and plans change: check perpetua.io before you buy.