Perpetua vs SellerApp
We give Perpetua a 1.2 GPA and SellerApp a 2.2, out of 4.0. SellerApp grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Perpetua
Goal-based ad automation for Amazon, Walmart and other marketplaces
SellerApp
Amazon ads automation, profit tracking and product research in one
How we grade them
| 1.2GPAPerpetuaWeak | 2.2GPASellerAppFair | |
|---|---|---|
| Value for money | FGraded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added. | CPro is $99 a month and up, rising with your ASINs, ad spend and revenue. The FAQ says yearly billing saves 50%, but no yearly price is shown. That's inside the normal range here. The Smart Plan, with an account manager, is $250 after $149 for the first 3 months. |
| Free plan and trial | FNothing free on record: no free plan and no published trial. You're paying $695 from the first month. | CFreemium is free for as long as you like, with no card: basic product research, an advertising overview, campaign manager and listing quality checks. Access is limited, so it's a taster rather than a plan you'd run a store on. |
| Features | CGoal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. It covers ads well, but hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing. | CRule-based PPC automation with hourly bids and dayparting, a profit dashboard per ASIN, listing scores and an extension. Product research is the basic part, and there's nothing on record for inventory, review requests or reimbursements. |
| Ease of use | CNo rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth. | CNo rating on record. Bid rules, dayparting and profit tracking all need your seller and ad accounts connected and your costs filled in, and there's a fair bit to learn. |
| Platforms and integrations | CWeb only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record. | BWeb and a Chrome extension, with no phone or desktop app. It connects to Seller Central, Amazon Ads, Amazon DSP and Amazon Marketing Cloud, and there's a data API billed by usage. |
| Best for | goal-based Amazon ads for bigger spenders | automating Amazon PPC with profit in view |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Perpetua and SellerApp. How we grade
Price against what you get
Perpetua starts at $10 a month and scores 2.0 out of 4 on features, ease of use and platforms. SellerApp starts at $99 a month and scores 2.3.
SellerApp scores higher, and starts $89 a month higher: the question is whether the extra is worth that to you. Of the other Amazon seller tools on the chart, 1 scores higher than Perpetua for less, and 2 score higher than SellerApp for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Perpetua starts at $695 per month for up to $10K in monthly ad spend. SellerApp starts at $99 per month and up.
- SellerApp has a free plan. Perpetua does not.
- Only SellerApp lists a browser extension.
- Perpetua also covers reports.
- SellerApp also covers keyword research, rank tracking and dashboards.
At a glance
| Perpetua | SellerApp | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $695 per month for up to $10K in monthly ad spend | $99 per month and up |
| Free plan | None | Freemium plan, free for as long as you like with no card: basic product research, product intelligence, an advertising overview, campaign manager and listing quality checks. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Perpetua | SellerApp |
| Price read from | perpetua.io | sellerapp.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Perpetua
- Brands spending several thousand dollars a month on Amazon ads
- Teams that would rather set goals than manage individual campaigns
- Agencies running ads for many Amazon and Walmart clients
SellerApp
- Sellers who spend heavily on Amazon PPC and want rule-based automation
- Sellers who want profit after ads and fees by product
- Agencies managing several Amazon ad accounts
Worth knowing
Perpetua
- There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
- Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
- Hourly bidding, share of voice and onboarding help start at the Growth tier.
- It is an ad tool only: there is no product research, profit tracking or repricing.
SellerApp
- The Smart Plan's $149 price lasts for the first 3 months; the page shows $250 a month after that.
- Plan prices start at the figures shown and rise with the number of ASINs, ad spend and revenue.
- Agencies pay from $300 a month plus 0.5% to 2.5% of Amazon ad spend.
- Managed ad services and API access are quoted separately through sales.
Key features
Perpetua
- Goal-based campaigns
- Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
- AI bidding and keyword harvesting
- Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
- Hourly optimization
- From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
- Share of voice and organic rank
- Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.
- Profitability and market reports
- Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.
- Display and video ads
- Manages display and video advertising alongside sponsored search ads.
SellerApp
- PPC automation
- Rule-based bid automation with preset rules such as ACoS Reducer and Target Harvester, hourly bid changes from Marketing Stream data and dayparting.
- Profit dashboard
- Tracks FBA fees, ad spend, storage, shipping and product costs to show margin, net profit, ROI and TACoS for each ASIN.
- Product and keyword research
- Finds products and keyword opportunities, with keyword rank tracking on paid plans.
- Listing Quality Index
- Scores listings on titles, bullet points, images, backend keywords, descriptions and A+ content.
- Chrome extension
- Shows estimated daily orders, revenue, BSR, FBA fees and opportunity scores on Amazon search and product pages.
- Data API
- A REST API returns product, sales, advertising and keyword data, billed monthly by usage.
Plans
Perpetua
Essentials$695
per month for up to $10K in monthly ad spend
AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials.
Growth$695
per month, plus a share of ad spend, for over $10K a month in spend
Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published.
PremiumCustom
For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team.
SellerApp
Freemium$0
Basic product research and overview, product intelligence, advertising overview, campaign manager and listing quality, with limited access.
Pro Plan$99
per month and up
For sellers growing several products: adds insights, keyword tracking, listing quality reports, ads automation and email support.
Smart Plan with Automation$250
per month and up
Advertising automation, quarterly business reviews, chat support and a dedicated account manager. Advertised at $149 a month for the first 3 months.
CustomCustom
Smart Plan plus data warehousing, custom development, a product solution expert and priority support, arranged on a call.
Ways to pay less
Perpetua
No public discounts listed.
SellerApp
- Other savings
Smart Plan at $149 for the first 3 months
The pricing page shows the Smart Plan with Automation at $149 a month for the first 3 months, down from $250.
- Annual discount
Save 50% with a yearly plan
SellerApp's pricing FAQ says a yearly subscription saves 50% of the fees compared with paying monthly.
