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ToolGPA

Perpetua vs Quartile

We give Perpetua a 1.2 GPA and Quartile a 1.8, out of 4.0. Quartile grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.

Price, platforms and features side by side. The table says where each price was read and when.

Perpetua

Goal-based ad automation for Amazon, Walmart and other marketplaces

From $695/mo
Full detailsperpetua.io

Quartile

AI ad platform with a managed team for Amazon and retail media ads

Paid
Full detailsquartile.com

How we grade them

1.2GPAPerpetuaWeak1.8GPAQuartileWeak
Value for money
FGraded against the ad tools it's listed beside. Essentials is $695 a month, even well under $10K of ad spend. Teikametrics' Essentials is $149 and BidX Essential $195 for the same band, and nothing on record here explains the gap. Above $10K, a share of spend is added.
CNo price is published: every plan is quoted after a demo, and the pages don't even say whether the fee is a flat rate or a share of ad spend. With nothing to compare, it sits at C, the grade for no stated price.
Free plan and trial
FNothing free on record: no free plan and no published trial. You're paying $695 from the first month.
FNothing free on record: no free plan and no trial, just a demo with sales. You can't see the software for yourself until you've been quoted.
Features
CGoal-based campaigns, AI bidding, keyword harvesting, profitability and market reports, and display and video ads. It covers ads well, but hourly bidding and share of voice start at Growth, and there's no research, profit tracking or repricing.
CHourly bids from Amazon Marketing Stream, custom rules, Marketing Cloud audiences, promotions and a strategist, across Amazon, Walmart, Instacart, Criteo, Google, Meta and Microsoft. Broad for ads, but ads is all it does: no research, profit or reimbursements.
Ease of use
CNo rating on record. Setting goals is simpler than building campaigns by hand, but you still connect ad accounts and pick targets, and onboarding help starts at Growth.
CNo rating on record. The strategist does much of the running, but you start with a demo, and every channel you advertise on has to be connected.
Platforms and integrations
CWeb only, with no phone or desktop app. It connects to Amazon Ads, Marketing Stream, Amazon Marketing Cloud and Walmart, the platforms it runs ads on, and nothing else on record.
BWeb only, with no phone or desktop app. It connects to Amazon Ads and DSP, Walmart, Instacart, Criteo, Google Ads, Meta Ads and Microsoft Ads, more channels than the other ad tools here.
Best forgoal-based Amazon ads for bigger spendersad software with a strategist attached

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Perpetua and Quartile. How we grade

Where they differ

    In commonWebAI featuresReportsAmazon selling

    At a glance

    PerpetuaQuartile
    PricingPaidPaid
    Starts at$695 per month for up to $10K in monthly ad spendNot published
    Free planNoneNone
    Free trialNone listedNone listed
    Web
    Made byPerpetuaQuartile
    Price read fromperpetua.ioNot confirmed
    CheckedOct 18, 2026Oct 18, 2026

    Who each one suits

    Perpetua

    • Brands spending several thousand dollars a month on Amazon ads
    • Teams that would rather set goals than manage individual campaigns
    • Agencies running ads for many Amazon and Walmart clients

    Quartile

    • Brands that want ad software and a managed team in one contract
    • Sellers advertising on Amazon plus Walmart, Instacart or Google
    • Mid-size and enterprise brands with large ad budgets

    Worth knowing

    Perpetua

    • There is no free plan or published free trial; the lowest plan is $695 a month even below $10K of ad spend.
    • Above $10K a month in ad spend, a percentage of spend is added to the $695 fee; the page does not say how much.
    • Hourly bidding, share of voice and onboarding help start at the Growth tier.
    • It is an ad tool only: there is no product research, profit tracking or repricing.

    Quartile

    • Quartile publishes no prices; every plan is quoted after a demo with sales.
    • Its pages do not say whether the fee is a share of ad spend or a flat rate.
    • It is an advertising service only: there are no product research, profit or reimbursement tools.

    Key features

    Perpetua

    Goal-based campaigns
    Set an objective, a target ACoS and a daily budget, and Perpetua builds, runs and adjusts the campaigns to meet it.
    AI bidding and keyword harvesting
    Conversion-based bidding and automatic keyword harvesting, with recommendations such as negating search terms that never convert.
    Hourly optimization
    From the Growth tier, Amazon Marketing Stream data drives hourly reports and intraday bid changes.
    Share of voice and organic rank
    Growth adds hourly share-of-voice and organic rank insights, plus competitor search term data and revenue opportunity analysis.
    Profitability and market reports
    Reports total sales, attributed and organic sales and ACoS across channels, with retail intelligence and digital shelf insights.
    Display and video ads
    Manages display and video advertising alongside sponsored search ads.

    Quartile

    Hourly bidding on Amazon ads
    Adjusts keyword bids, budgets and placements by the hour using Amazon Marketing Stream data, with campaigns built per keyword, ASIN and match type.
    Dedicated strategist
    Every customer gets a strategist backed by channel specialists who manage campaigns alongside the software and meet regularly to review results.
    Many ad channels
    Covers Amazon Sponsored Ads and DSP, Walmart, Instacart, Criteo retail sites such as Target and Best Buy, plus Google, Meta, Microsoft and ChatGPT ads.
    Custom rules
    Set your own bid and budget rules for one or many campaigns and run them daily, weekly or monthly, alongside or instead of Quartile's AI.
    Amazon Marketing Cloud audiences
    Uses Amazon Marketing Cloud data to map shoppers' paths to purchase and build interest-based audiences used across channels.
    Promotion management
    Promo Management runs Amazon promotions in step with the ad strategy, with promotion reports and a dashboard of competitors' offers and price changes.

    Plans

    Perpetua

    • Essentials$695

      per month for up to $10K in monthly ad spend

      AI bid optimization, automated keyword harvesting, performance and profitability reports, chat support and the Ad School tutorials.

    • Growth$695

      per month, plus a share of ad spend, for over $10K a month in spend

      Adds hourly reports and bidding through Amazon Marketing Stream, share of voice and organic rank, and onboarding. The share of ad spend is not published.

    • PremiumCustom

      For over $500K a month in ad spend: market intelligence, custom AMC reports and data integrations, beta features and a dedicated account team.

    Quartile

    Pricing could not be confirmed. See quartile.com.

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