Helium 10 vs Quartile
We give Helium 10 a 2.4 GPA and Quartile a 1.8, out of 4.0. Helium 10 grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Helium 10
All-in-one Amazon seller suite for research, listings, ads and profits
Quartile
AI ad platform with a managed team for Amazon and retail media ads
How we grade them
| 2.4GPAHelium 10Fair | 1.8GPAQuartileWeak | |
|---|---|---|
| Value for money | CPlatinum, the plan for sellers under $100K a year, is $99 a month billed annually ($129 monthly). That's inside the normal range here, but it's mostly research. Ads automation, profit and loss reports and the AI agent need Diamond at $279. | CNo price is published: every plan is quoted after a demo, and the pages don't even say whether the fee is a flat rate or a share of ad spend. With nothing to compare, it sits at C, the grade for no stated price. |
| Free plan and trial | CA free account with no end date, but with limited uses of each tool and of the Chrome extension, for one user. Enough for a look round, not for running a store. | FNothing free on record: no free plan and no trial, just a demo with sales. You can't see the software for yourself until you've been quoted. |
| Features | BBlack Box and Xray for product research, Cerebro and Magnet for keywords, an AI listing builder, rank tracking, profits, inventory, review requests, refunds and ads. It covers the whole job and reaches Walmart and TikTok Shop, though ads and P&L need Diamond. | CHourly bids from Amazon Marketing Stream, custom rules, Marketing Cloud audiences, promotions and a strategist, across Amazon, Walmart, Instacart, Criteo, Google, Meta and Microsoft. Broad for ads, but ads is all it does: no research, profit or reimbursements. |
| Ease of use | CNo rating on record. It's a big suite with a lot of separately named tools to learn, and seller and ad accounts to connect before most of it works. | CNo rating on record. The strategist does much of the running, but you start with a demo, and every channel you advertise on has to be connected. |
| Platforms and integrations | BWeb and a Chrome extension, with no phone or desktop app on record. It connects to Seller Central, Amazon Ads, Walmart and TikTok Shop, and its MCP lets Claude and other AI tools query your data. | BWeb only, with no phone or desktop app. It connects to Amazon Ads and DSP, Walmart, Instacart, Criteo, Google Ads, Meta Ads and Microsoft Ads, more channels than the other ad tools here. |
| Best for | the broadest all-in-one Amazon seller suite | ad software with a strategist attached |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Helium 10 and Quartile. How we grade
Where they differ
- Helium 10 has a free plan. Quartile does not.
- Only Helium 10 lists a browser extension.
- Helium 10 also covers AI agents, keyword research, rank tracking, inventory and dashboards.
- Quartile also covers reports.
At a glance
| Helium 10 | Quartile | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $99 per month, billed annually ($129 billed monthly) | Not published |
| Free plan | Free account, free to use with no end date, with limited uses of each tool and limited Chrome extension access. One user. | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Helium 10 | Quartile |
| Price read from | helium10.com | Not confirmed |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Helium 10
- Private label sellers researching, launching and running Amazon products in one account
- Sellers expanding from Amazon to Walmart or TikTok Shop
- Growing brands that want ads, inventory and profit tools alongside research
Quartile
- Brands that want ad software and a managed team in one contract
- Sellers advertising on Amazon plus Walmart, Instacart or Google
- Mid-size and enterprise brands with large ad budgets
Worth knowing
Helium 10
- Plans are set by yearly sales: Platinum to $100K, Diamond to $10M, Enterprise beyond that.
- Helium 10 Ads, the AI agent, profit and loss reports and most of the tracked-ASIN allowance come only with Diamond.
- Helium 10 Ads takes 2% of managed ad spend; the refund service keeps 15% on Platinum and 10% on Diamond.
- Add-ons cost extra: more tracked keywords from $19 a month, MCP from $50 and Market Tracker 360 from $650.
Quartile
- Quartile publishes no prices; every plan is quoted after a demo with sales.
- Its pages do not say whether the fee is a share of ad spend or a flat rate.
- It is an advertising service only: there are no product research, profit or reimbursement tools.
Key features
Helium 10
- Product research
- Black Box finds product ideas by demand and competition, and Xray and the Chrome extension show sales estimates while you browse Amazon or Walmart.
- Keyword research and tracking
- Cerebro looks up the keywords a competitor's ASIN ranks for, Magnet suggests keywords from a seed phrase, and Keyword Tracker follows rankings over time.
- AI listing builder
- Writes and scores product listings from your keyword research, and can convert Amazon listings to TikTok Shop in bulk.
- Profits and inventory
- Tracks profit and product analytics, forecasts inventory, raises supplier orders and sends stock to Amazon; Diamond adds profit and loss reports.
- Ads automation
- Diamond includes rules-based Amazon ad automation, dayparting and bid suggestions, with a 2% fee on ad spend managed through Helium 10 Ads.
- Helium AI agent and MCP
- On Diamond, an AI agent answers questions across keywords, listings, ads and operations, and the Helium 10 MCP lets other AI tools query your data.
Quartile
- Hourly bidding on Amazon ads
- Adjusts keyword bids, budgets and placements by the hour using Amazon Marketing Stream data, with campaigns built per keyword, ASIN and match type.
- Dedicated strategist
- Every customer gets a strategist backed by channel specialists who manage campaigns alongside the software and meet regularly to review results.
- Many ad channels
- Covers Amazon Sponsored Ads and DSP, Walmart, Instacart, Criteo retail sites such as Target and Best Buy, plus Google, Meta, Microsoft and ChatGPT ads.
- Custom rules
- Set your own bid and budget rules for one or many campaigns and run them daily, weekly or monthly, alongside or instead of Quartile's AI.
- Amazon Marketing Cloud audiences
- Uses Amazon Marketing Cloud data to map shoppers' paths to purchase and build interest-based audiences used across channels.
- Promotion management
- Promo Management runs Amazon promotions in step with the ad strategy, with promotion reports and a dashboard of competitors' offers and price changes.
Plans
Helium 10
Free$0
A look inside the account with limited uses of each tool and of the Chrome extension, for one user.
Platinum$99
per month, billed annually ($129 billed monthly)
For up to $100K a year in sales: product and keyword research (100 reverse-ASIN searches a month), 20 tracked ASINs, 40 inventory SKUs, 2 seller accounts.
Diamond$279
per month, billed annually ($359 billed monthly)
For $100K to $10M a year: adds the Helium AI agent, ad automation, 1,000 tracked ASINs, 500 SKUs, profit and loss reports, 5 users and 10 accounts.
Enterprise$1,499
per month and up, billed annually
Beyond $10M a year: 10+ users, 15+ seller accounts, up to 5,000 ASINs, a customer success manager and coaching. Booked through a demo.
Quartile
Pricing could not be confirmed. See quartile.com.
Ways to pay less
Helium 10
- Annual discount
Save up to 20% with annual billing
Billed yearly, Platinum is $99 a month instead of $129 (saving $360 a year) and Diamond $279 instead of $359 (saving $960).
Quartile
No public discounts listed.
